Cigarettes - Publications - Faculty & Research

07 Oct 2019
Sharpening Your Skills

How Companies Can Make Up with (Very) Unhappy Customers

Switch Habits Juul vaping products have become a cigarette alternative for adult smokers and a growing concern among parents of teens. What the company did initially to head off concerns. Cost-cutting Leads to Turbulence in the Airline... View Details

Keywords: by Sean Silverthorne; Retail; Air Transportation

06 May 2019
Research & Ideas

Consumers Blame Business for Global Health Problems. Can Business Become the Solution?

Every public health crisis—whether it’s the availability of highly addictive opioids or junk food marketing to children—prompts consumers to question how far companies will go for profit. It’s not an unwarranted concern. After all, View Details

Keywords: by Danielle Kost; Health

19 Nov 2014
HBS Case

Marketing Marijuana

brand of pot, that is probably a long way off. As long as marijuana sales remain illegal on a federal level and in all but a handful of states, large cigarette and alcohol companies will probably stay clear of the risk—at least until a... View Details

Keywords: by Michael Blanding; Food & Beverage

02 Jan 2012
Research & Ideas

Most Popular Articles of 2011

entirely or, when this is not practical, allow a certain amount of time for personal Internet activity. Employers might also consider allowing regular Internet breaks, in the same way that they offer coffee and cigarette breaks. The... View Details

Keywords: by Staff

09 Nov 2009
Research & Ideas

Come Fly with Me: A History of Airline Leadership

seedy Sportatorium during a winter morning in 1992. Kelleher's "athletic" look, topped off with a sweatband pushing back his hair, was deliberately undercut by a cigarette dangling defiantly from his lips. Surrounded by an... View Details

Keywords: by Sarah Jane Gilbert; Air Transportation

01 Apr 2014
First Look

First Look: April 1

ACO beta sites? Purchase this case: http://hbr.org/product/Philips-Visicu/an/313015-PDF-ENG Harvard Business School Case 514-059 E-Cigarettes: Marketing Versus Public Health Electronic cigarettes (e-cigarettes) were heralded by some as a... View Details

Keywords: Sean Silverthorne

05 Mar 2019
First Look

New Research and Ideas, March 5, 2019

case:https://cb.hbsp.harvard.edu/cbmp/product/219037-PDF-ENG Harvard Business School Case 619-006 JUUL and the Vaping Revolution In the summer of 2018, San Francisco–based electronic cigarette (e-cigarette) maker JUUL Labs, was... View Details

Keywords: Dina Gerdeman

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