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- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
electronic gizmos dominate Christmas gift sales, and senior citizens find renewed connectivity with far-flung families by going online. Americans know technology adds value to daily life. These traits apply equally to consumers and... View Details
Keywords: by John Quelch
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
the company's success over its 20-year existence. But Sunil Gupta, an expert on marketing and digital technology who wrote a recent case on Amazon, sees deeper motives behind the company creating its own Christmas in July. "I think... View Details
- 08 Jul 2013
- Research & Ideas
Everything Must Go: A Strategy for Store Liquidation
to what happens at midlife, when a business is growing." Nathan Craig notes that store liquidation differs substantially from product liquidation, a more widely researched phenomenon where seasonal items such as Christmas tree... View Details
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
Within each city, more Airbnb rooms cropped up during popular travel periods, such as Christmas and the summer. Sports games, festivals, and other events also led to a spike in listings. In Cambridge, Mass., the biggest listing period... View Details
- 04 May 2016
- What Do You Think?
What Does Boaty McBoatface Tell Us About Brand Control on the Internet?
Show!’ Partner with a toy company and there could be a Boaty under every tree this Christmas and a Boaty Book explaining his or her research mission.’ Others were less enthusiastic. Darmody1 reminded us that, “it’s important to consider... View Details
- 22 Jun 2021
- Research & Ideas
The COVID-19 Mutiny: When Teams Leave and Take Their Clients
wear pink!”) will be spottily observed. Even in pre-pandemic times, acculturating teams required strongly operationalized cultures. "Like an adorable puppy in a stocking on Christmas morning, a lifted-out team can become an awkward and... View Details
- 21 Apr 2020
- Research & Ideas
7 Successful Battle Strategies to Beat COVID-19
Stockdale, former vice presidential candidate, naval officer, and prisoner of war, said leaders must balance both realism and optimism in their messaging. In a POW camp, Stockdale said, it was the optimists who perished first—those who were convinced they would be... View Details
Keywords: by Euvin Naidoo
- 07 Jan 2015
- Research & Ideas
The Quest for Better Layoffs
layoffs project, Malden Mills, describes how a leader handled a disastrous event: Two weeks before Christmas 1995, a fire destroyed three factory buildings at a textile company, one of the largest employers in the already economically... View Details
- 11 Feb 2013
- Research & Ideas
Neuroeconomics: Eyes, Brain, Business
The children's classic The Polar Express tells the fanciful story of a young boy's journey to the North Pole on a train filled with chocolate and candy. But when Warner Brothers released a $165 million computer-animated version of the tale, many critics described the... View Details
Keywords: by Carmen Nobel
- 09 Nov 2009
- Research & Ideas
Come Fly with Me: A History of Airline Leadership
to choose a single word to summarize the reasons behind Southwest's financial and business successes, it would have to be "discipline." Although Southwest's employees can be as zany as their CEO (in a flight to Austin during the 1988 View Details
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
means the program is smaller and her bonus gets smaller. In fact, her bonus might be disproportionately smaller because it's based on growth, so if you took out the 10 percent of fraud in the program, there goes this year's growth and the View Details