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  • All HBS Web  (4,012)
    • People  (12)
    • News  (537)
    • Research  (2,859)
    • Events  (33)
    • Multimedia  (24)
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  • March 2018
  • Article

How Context Affects Choice

By: Raphael Thomadsen, Robert P. Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir and Wendy Wood
Due to its origins in the literature on judgment and decision-making, context effects in marketing are construed exclusively in terms of how choices deviate from utility maximization principles as a function of how choices are presented (e.g., framing, sequence,... View Details
Keywords: Decision Making; Decision Choices and Conditions; Situation or Environment; Consumer Behavior
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Thomadsen, Raphael, Robert P. Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir, and Wendy Wood. "How Context Affects Choice." Special Issue on 2016 Choice Symposium. Customer Needs and Solutions 5, nos. 1-2 (March 2018): 3–14.
  • 2019
  • Working Paper

Relative Performance Transparency: Effects on Sustainable Choices

By: Ryan W. Buell, Shwetha Mariadassou and Yanchong Zheng
We study how transparency into the levels and changes of relative sustainability performance affects consumer choices. Our work considers two forms of transparency: process transparency, in which customers receive information about the company's sustainability... View Details
Keywords: Relative Performance Tranparency; Process Transparency; Customer Transparency; Levels; Changes; Reflectiveness; Self-serving Attribution Biases; Sustainability; Consumer Choice
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Buell, Ryan W., Shwetha Mariadassou, and Yanchong Zheng. "Relative Performance Transparency: Effects on Sustainable Choices." Harvard Business School Working Paper, No. 19-079, January 2019.
  • Research Summary

Choice Amnesia: Motivated Forgetting of Difficult Choices

Imagine having to choose between your two favorite flavors of ice cream, chocolate and mint chip. Previous work suggests that whichever option you pick (say, chocolate) will become even more appealing after your decision, and the rejected option (mint chip) will get... View Details
  • September 2014
  • Article

Structural Models of Complementary Choices

By: Steven T. Berry, Ahmed Khwaja, Vineet Kumar, Andres Musalem, Kenneth C. Wilbur, Greg Allenby, Bharat Anand, Pradeep K. Chintagunta, W. Michael Hanemann, Przemyslaw Jeziorski and Angelo Mele
Complementary choices are important and pervasive yet occasionally elusive. Single consumers make complementary choices in purchase decisions (e.g., chips and salsa), product inter-operabilities (smartphones and networks), and dynamic decisions (current exercise and... View Details
Keywords: Decision Choices and Conditions; Consumer Behavior
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Berry, Steven T., Ahmed Khwaja, Vineet Kumar, Andres Musalem, Kenneth C. Wilbur, Greg Allenby, Bharat Anand, Pradeep K. Chintagunta, W. Michael Hanemann, Przemyslaw Jeziorski, and Angelo Mele. "Structural Models of Complementary Choices." Marketing Letters 25, no. 3 (September 2014): 245–256.
  • January 2010
  • Journal Article

A Choice Prediction Competition: Choices from Experience and from Description

By: Ido Erev, Eyal Ert, Alvin E. Roth, Ernan E. Haruvy, Stefan Herzog, Robin Hau, Ralph Hertwig, Terrence Steward, Robert West and Christian Lebiere
Erev, Ert, and Roth organized three choice prediction competitions focused on three related choice tasks: one-shot decisions from description (decisions under risk), one-shot decisions from experience, and repeated decisions from experience. Each competition was based... View Details
Keywords: Experience and Expertise; Decision Choices and Conditions; Forecasting and Prediction; Mathematical Methods; Risk and Uncertainty; Competition
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Erev, Ido, Eyal Ert, Alvin E. Roth, Ernan E. Haruvy, Stefan Herzog, Robin Hau, Ralph Hertwig, Terrence Steward, Robert West, and Christian Lebiere. "A Choice Prediction Competition: Choices from Experience and from Description." Special Issue on Decisions from Experience. Journal of Behavioral Decision Making 23, no. 1 (January 2010).
  • July 2009
  • Article

Limited Choices

By: Regina E. Herzlinger
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Herzlinger, Regina E. "Limited Choices." National Review Online (July 2009).
  • March 2008 (Revised June 2012)
  • Background Note

ADR Choices

By: Michael Wheeler, James Sebenius and Marjorie Aaron
Six different business disputes, all in the shadow of pending litigation, are described. Students are asked to recommend the appropriate method of dispute resolution (mediation, arbitration, mini-trial, etc.) for each one, depending on the circumstances, especially to... View Details
Keywords: Lawsuits and Litigation; Managerial Roles; Negotiation; Agreements and Arrangements; Conflict Management
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Wheeler, Michael, James Sebenius, and Marjorie Aaron. "ADR Choices." Harvard Business School Background Note 908-040, March 2008. (Revised June 2012.)
  • March–April 2022
  • Article

School Choice in Chile

By: Jose Correa, Natalie Epstein, Rafael Epstein, Juan Escobar, Ignacio Rios, Nicolas Aramayo, Bastian Bahamondes, Carlos Bonet, Martin Castillo, Andres Cristi, Boris Epstein and Felipe Subiabre
Centralized school admission mechanisms are an attractive way of improving social welfare and fairness in large educational systems. In this paper, we report the design and implementation of the newly established school choice system in Chile, where over 274,000... View Details
Keywords: Early Childhood Education; Secondary Education; Middle School Education; Family and Family Relationships; Welfare; Chile
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Correa, Jose, Natalie Epstein, Rafael Epstein, Juan Escobar, Ignacio Rios, Nicolas Aramayo, Bastian Bahamondes, Carlos Bonet, Martin Castillo, Andres Cristi, Boris Epstein, and Felipe Subiabre. "School Choice in Chile." Operations Research 70, no. 2 (March–April 2022): 1066–1087.
  • January 2024
  • Background Note

Making Strategic Choices

By: Jan W. Rivkin
This note lays out a process that students and business leaders can follow to make well-integrated sets of strategic choices. View Details
Keywords: Decision Choices and Conditions; Strategy
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Rivkin, Jan W. "Making Strategic Choices." Harvard Business School Background Note 724-447, January 2024.
  • March 2002 (Revised March 2002)
  • Case

Note on Regulatory Choices

For many firms, government interaction is expansive, influencing the conduct of firms and industry structure. The visible hand of government, in the form of a regulatory scheme, plays a role in firm affairs along with the invisible hand of market forces. Deregulation... View Details
Keywords: Decision Choices and Conditions; Governance Compliance
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Dyck, Alexander, and Indra Reinbergs. "Note on Regulatory Choices." Harvard Business School Case 702-054, March 2002. (Revised March 2002.)
  • Research Summary

Social Choice and Voting Rules

By: Jerry R. Green

This research program is based on the idea that good voting systems should take into account the frequency with which different choice problems arise. Traditional social choice theory requires properties over a fixed domain of choice problems but does not offer the... View Details

  • December 2008
  • Article

Behavioral Frontiers in Choice Modeling

We review the discussion at a workshop whose goal was to achieve a better integration among behavioral, economic, and statistical approaches to choice modeling. The workshop explored how current approaches to the specification, estimation, and application of choice... View Details
Keywords: Mathematical Methods; Integration; Goals and Objectives; Decision Choices and Conditions; Problems and Challenges; Business Processes; Customers; Behavior; Economics
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Adamowicz, Wiktor, David Bunch, Trudy Ann Cameron, Benedict G.C. Dellaert, Michael Hanneman, Michael Keane, Jordan Louviere, Robert Meyer, Thomas J. Steenburgh, and Joffre Swait. "Behavioral Frontiers in Choice Modeling." Marketing Letters 19, nos. 3/4 (December 2008): 215–219.
  • October 2015
  • Article

Managing the Performance Tradeoffs from Partner Integration: Implications of Contract Choice in R&D Projects

By: Alan MacCormack and Anant Mishra
Formal contracts represent an important governance instrument with which firms exercise control of and compensate partners in R&D projects. The specific type of contract used, however, can vary significantly across projects. In some, firms govern partnering... View Details
Keywords: ""Partner Integration; Contract Choice; R&D Project Management; Relational Contracts; Partnering Performance; Research and Development; Projects; Partners and Partnerships; Performance; Contracts
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MacCormack, Alan, and Anant Mishra. "Managing the Performance Tradeoffs from Partner Integration: Implications of Contract Choice in R&D Projects." Production and Operations Management 24, no. 10 (October 2015): 1552–1569.
  • January 1998
  • Background Note

Choice of Entity

By: Henry B. Reiling
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Reiling, Henry B. "Choice of Entity." Harvard Business School Background Note 298-098, January 1998.
  • November 2011 (Revised February 2012)
  • Background Note

Location Choice for New Ventures: Choices within Cities

By: William R. Kerr and Alexis Brownell
Keywords: Business Startups; Urban Scope; Geographic Location
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Kerr, William R., and Alexis Brownell. "Location Choice for New Ventures: Choices within Cities." Harvard Business School Background Note 812-036, November 2011. (Revised February 2012.)
  • October 2019 (Revised January 2020)
  • Supplement

Dulcie Madden (B)—A Difficult Choice

By: Shikhar Ghosh and Shweta Bagai
This is part of a three-case series that follows Dulcie Madden's journey as a founder over five years. Case (A) is about managing growth and cash flow; Case (B) is about the exit decision and conditions on a sale; Case (C) shows Madden dealing with adversity and the... View Details
Keywords: Entrepreneurial Management; Family; Family Conflicts; Founders' Agreements; Growth And Development; Hardware; VC; Scaling; Start-up; Female Ceo; Risk Assessment; Entrepreneurship; Growth Management; Cash Flow; Equity; Success; Failure; Acquisition; Business Model; Information Technology; Valuation; Family and Family Relationships; Information Infrastructure
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Ghosh, Shikhar, and Shweta Bagai. "Dulcie Madden (B)—A Difficult Choice." Harvard Business School Supplement 820-053, October 2019. (Revised January 2020.)
  • May 2019
  • Supplement

Amazon's HQ2 (C): Choices

By: Karen Mills and Jan W. Rivkin
This supplement discusses Amazon’s 2018 decision to split its HQ2 between two locations--Long Island City in New York and National Landing outside Washington, DC—as well as the ensuing response from local politicians and the public. View Details
Keywords: Economic Development; Headquarters; Local Government; Incentives; Business Headquarters; Business and Government Relations; Development Economics
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Mills, Karen, and Jan W. Rivkin. "Amazon's HQ2 (C): Choices." Harvard Business School Supplement 719-465, May 2019.
  • February 2015
  • Article

Location Choices under Strategic Interactions

By: Juan Alcacer, Cristian Dezso and Minyuan Zhao
The literature on location choices has mostly emphasized the impact of location and firm characteristics. However, most industries with a significant presence of multi-location firms are oligopolistic in nature, which suggests that strategic interaction among firms... View Details
Keywords: Location Strategies; Multinational Strategy; Oligopolistic Competition; Firm Heterogeneity; Geographic Location; Multinational Firms and Management; Balance and Stability; Decision Choices and Conditions; Game Theory
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Alcacer, Juan, Cristian Dezso, and Minyuan Zhao. "Location Choices under Strategic Interactions." Strategic Management Journal 36, no. 2 (February 2015): 197–215.
  • January 2006
  • Tutorial

Alternative Choice Decisions Analysis

By: David F. Hawkins, V.G. Narayanan, Jacob Cohen and Michele Jurgens
Shows how managers use information on costs and revenues to decide between possible alternative courses of action. Presents two case examples of differential cost analysis. The first, a make or buy decision, examines two alternatives in which only costs vary. The... View Details
Keywords: Cost; Profit; Revenue; Information; Management Analysis, Tools, and Techniques; Problems and Challenges; Conflict and Resolution
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"Alternative Choice Decisions Analysis." Harvard Business School Tutorial 105-706, January 2006.
  • May 2011 (Revised March 2013)
  • Background Note

Location Choice for New Ventures: Cities

By: William R. Kerr and Ramana Nanda
Location choice is a critical decision for entrepreneurs. This note explores how entrepreneurs should think about different city options through a systematic framework that encompasses professional and personal issues. We use the intellectual frameworks of the cluster... View Details
Keywords: City; Business Startups
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Kerr, William R., and Ramana Nanda. "Location Choice for New Ventures: Cities." Harvard Business School Background Note 811-106, May 2011. (Revised March 2013.)
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