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  • All HBS Web  (78)
    • News  (36)
    • Research  (32)
  • Faculty Publications  (24)

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  • All HBS Web  (78)
    • News  (36)
    • Research  (32)
  • Faculty Publications  (24)
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  • April 2023 (Revised February 2024)
  • Case

AI Wars

By: Andy Wu, Matt Higgins, Miaomiao Zhang and Hang Jiang
In February 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI. Over a year ago, OpenAI released ChatGPT, a... View Details
Keywords: AI; Artificial Intelligence; AI and Machine Learning; Technology Adoption; Competitive Strategy; Technological Innovation
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Wu, Andy, Matt Higgins, Miaomiao Zhang, and Hang Jiang. "AI Wars." Harvard Business School Case 723-434, April 2023. (Revised February 2024.)
  • May 2024
  • Teaching Note

AI Wars

By: Andy Wu and Matt Higgins
Teaching Note for HBS Case No. 723-434. In 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI popularized over... View Details
Keywords: AI; Trends; AI and Machine Learning; Public Opinion; Technological Innovation; Competitive Advantage; Technology Industry
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Wu, Andy, and Matt Higgins. "AI Wars." Harvard Business School Teaching Note 724-482, May 2024.
  • October 2023 (Revised February 2024)
  • Case

Loris

By: Shunyuan Zhang, Das Narayandas, Stacy Straaberg and David Lane
In December 2022, Loris’s executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs)... View Details
Keywords: Decisions; Growth and Development Strategy; Product Launch; Product Positioning; Business Strategy; Competitive Strategy; Business Startups; AI and Machine Learning; Applications and Software; Marketing Strategy; Sales; Technology Industry; United States
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Zhang, Shunyuan, Das Narayandas, Stacy Straaberg, and David Lane. "Loris." Harvard Business School Case 524-010, October 2023. (Revised February 2024.)
  • Article

AI Companions Reduce Loneliness

By: Julian De Freitas, Zeliha Oğuz-Uğuralp, Ahmet K. Uğuralp and Stefano Puntoni
Chatbots are now able to engage in sophisticated conversations with consumers in the domain of relationships, providing a potential coping solution to widescale societal loneliness. Behavioral research provides little insight into whether these applications are... View Details
Keywords: AI and Machine Learning; Well-being; Emotions; Applications and Software
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De Freitas, Julian, Zeliha Oğuz-Uğuralp, Ahmet K. Uğuralp, and Stefano Puntoni. "AI Companions Reduce Loneliness." Journal of Consumer Research (in press).
  • 19 Sep 2023
  • HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

ChatGPT, Bard, and other AI chatbots—as well as the dueling tech titans behind them—and probe the strategic dilemmas ahead for innovators and users. The public's fascination with the human-like aspects of chatbots may be overshadowing... View Details
Keywords: by Ben Rand; Technology; Information Technology
  • 07 Mar 2023
  • HBS Case

ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?

ChatGPT, the remarkable AI chatbot garnering attention worldwide. The rollout comes amid mounting concerns that AI could perpetuate cultural, racial, and gender biases, sparking intense debate over the uses—and misuses—of this powerful... View Details
Keywords: by Scott Van Voorhis; Technology
  • 14 May 2019
  • Research & Ideas

Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery

interactive and intuitive. The final result was COBE (Code of Business Ethics), an ethics chatbot on which employees could type their questions and get answers tooled to their specific concerns. Rather than providing simple “yes” or “no”... View Details
Keywords: by Michael Blanding
  • 08 Jul 2024
  • Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

says. “Generative AI chatbots like ChatGPT and the motion gestures control in the Apple Vision Pro continue to expand who can use a computer and what you can use it for.” Wu shares how his father, who studied computer science in college... View Details
Keywords: by Ben Rand; Technology; Information Technology
  • 05 Nov 2024
  • Book

Building the Road to 'Small Business Utopia' with AI and Fintech

Matter in Remote Work How Humans Outshine AI in Adapting to Change What Happens When Business Owners Turn to ChatBots for Advice Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: Getty Images for... View Details
Keywords: by Karen G. Mills; Financial Services
  • 26 Sep 2024
  • HBS Case

If a Car Can Drive Itself, Can It Make Life-or-Death Decisions?

“Automating Mortality: Ethics for Intelligent Machines.” You Might Also Like: Struggling With a Big Management Decision? Start by Asking What Really Matters How Humans Outshine AI in Adapting to Change What Happens When Business Owners Turn to View Details
Keywords: by Tom Quinn; Auto; Technology
  • 30 Oct 2018
  • First Look

New Research and Ideas, October 30, 2018

easily build and deploy chatbots, fueled by artificial intelligence, to interact with their customers. Before unleashing bot-building technology to its B2B customers, HubSpot first needed to develop some best practices for the use of View Details
Keywords: Dina Gerdeman
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