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Publications

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  • All HBS Web  (59)
    • Faculty Publications  (24)

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    • All HBS Web  (59)
      • Faculty Publications  (24)

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      • 1978
      • Chapter

      Attitudes Toward Nutrition Labeling and Consumer Brand Preferences: The Case of Ready-to-Eat Cereals in the United States

      By: J. Quelch
      Citation
      Related
      Quelch, J. "Attitudes Toward Nutrition Labeling and Consumer Brand Preferences: The Case of Ready-to-Eat Cereals in the United States." In Marketing 1978, edited by J. M. Boisvert and R. Savitt, 241–249. London: Administrative Sciences Association of Canada, 1978.
      • August 1978
      • Article

      Behavioral and Attitudinal Measures of the Relative Importance of Product Attributes: The Case of Cold Breakfast Cereals

      By: John A. Quelch
      Citation
      Related
      Quelch, John A. "Behavioral and Attitudinal Measures of the Relative Importance of Product Attributes: The Case of Cold Breakfast Cereals." Marketing Science Institute, Report (August 1978). (Preliminary Research Report.)
      • May 1978
      • Article

      Cereal Fortification Reconsidered

      By: James E. Austin
      Keywords: Food; Nutrition
      Citation
      Find at Harvard
      Related
      Austin, James E. "Cereal Fortification Reconsidered." Cereal Foods World 23, no. 5 (May 1978).
      • 1976
      • Chapter

      Cereal Fortification: Barriers to Implementation

      By: James E. Austin and Donald S. Snodgrass
      Keywords: Food; Food and Beverage Industry
      Citation
      Related
      Austin, James E., and Donald S. Snodgrass. "Cereal Fortification: Barriers to Implementation." In Improving the Nutrient Quality of Cereals II: Report on Second Workshop on Breeding and Fortification, edited by Harold Ludwig Wilcke. Washington, D.C.: AID, 1976.
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