Cereal - Publications - Faculty & Research - Harvard Business School

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August 1978
Article

Behavioral and Attitudinal Measures of the Relative Importance of Product Attributes: The Case of Cold Breakfast Cereals

By: John A. Quelch

May 1978
Article

Cereal Fortification Reconsidered

By: James E. Austin

Keywords: Food; Nutrition

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1976
Chapter

Cereal Fortification: Barriers to Implementation

By: James E. Austin and Donald S. Snodgrass

Keywords: Food; Food and Beverage Industry

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