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Publications

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    • All HBS Web  (150)
      • Faculty Publications  (41)

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      • November 2012 (Revised January 2013)
      • Case

      SANY: Going Global

      By: Rajiv Lal, Stefan Lippert, Nancy Hua Dai and Di Deng
      April 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5... View Details
      Keywords: China; Expansion; Business Growth; Heavy Industry; Strategy Development; Globalization; Growth and Development; Emerging Markets; Strategy; Construction Industry; Manufacturing Industry; Industrial Products Industry; Asia; China; Europe; Germany; India; North and Central America; South America
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      Lal, Rajiv, Stefan Lippert, Nancy Hua Dai, and Di Deng. "SANY: Going Global." Harvard Business School Case 513-058, November 2012. (Revised January 2013.)
      • July 2009 (Revised June 2010)
      • Supplement

      Kim Park (B): Liabilities

      By: David F. Hawkins, Gregory Miller and V.G. Narayanan
      A series of caselets exploring the accounting for liabilities. View Details
      Keywords: Accounting; Financial Reporting; International Accounting; Standards; United States
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      Hawkins, David F., Gregory Miller, and V.G. Narayanan. "Kim Park (B): Liabilities." Harvard Business School Supplement 110-018, July 2009. (Revised June 2010.)
      • October 2006 (Revised March 2009)
      • Case

      Clifford Chance: Repotting the Tree

      By: Arthur I Segel, A. Eugene Kohn and Nhat Minh Nguyen
      Clifford Chance, LLP, a global law firm headquartered in London, needs to make a decision whether to stay in the central business district of London or move to a redeveloped business park at Canary Wharf, three miles outside of central London. Peter Charleton, head of... View Details
      Keywords: Buildings and Facilities; Business Headquarters; Decision Choices and Conditions; Geographic Location; Logistics; London
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      Segel, Arthur I., A. Eugene Kohn, and Nhat Minh Nguyen. "Clifford Chance: Repotting the Tree." Harvard Business School Case 207-073, October 2006. (Revised March 2009.)
      • July 2005 (Revised October 2006)
      • Case

      Global Fun: The Internationalization of Theme Parks

      By: Geoffrey G. Jones and Steven Shaheen
      A fictitious private equity firm considers whether to buy the international theme park business of the LEGO Group. Considers the origins of theme parks in the United States; the international expansion of Disney theme parks to Tokyo and Paris since the 1970s; and the... View Details
      Keywords: Private Equity; Globalized Markets and Industries; Globalized Firms and Management; Global Strategy; Entertainment and Recreation Industry; Germany; Tokyo; Great Britain; Denmark; United States; Paris
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      Jones, Geoffrey G., and Steven Shaheen. "Global Fun: The Internationalization of Theme Parks." Harvard Business School Case 806-018, July 2005. (Revised October 2006.)
      • March 2005 (Revised May 2006)
      • Case

      Buckingham Park

      By: Arthur I Segel and Joshua A. Katzin
      In September, 2004, Stephen Lebowitz, President of CBL, a $6 billion publicly traded shopping mall real estate investment trust (REIT) with over 70 million square feet, is considering acquiring 170 acres for a new retail development at a racetrack site in Southern New... View Details
      Keywords: Buildings and Facilities; Debt Securities; Investment; Real Estate Industry; New Hampshire
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      Segel, Arthur I., and Joshua A. Katzin. "Buckingham Park." Harvard Business School Case 205-085, March 2005. (Revised May 2006.)
      • January 2005 (Revised June 2005)
      • Case

      Zipcar: Influencing Customer Behavior

      By: Frances X. Frei and Hanna Rodriguez-Farrar
      At Zipcar, customers share the use of cars and, as a result, rely on each other for their service experience. Customers are required to keep the car clean and the gas tank full and to return the car on time. Told from the perspective of two customers: Sal Fishman, who... View Details
      Keywords: Information Technology; Governance Controls; Behavior; Service Delivery; Service Operations; Consumer Behavior; Leasing; Transportation Industry; Service Industry; United States
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      Frei, Frances X., and Hanna Rodriguez-Farrar. "Zipcar: Influencing Customer Behavior." Harvard Business School Case 605-054, January 2005. (Revised June 2005.)
      • July 2004 (Revised May 2008)
      • Case

      Beacon Lakes

      By: Arthur I Segel, Robert Barlick Jr and Jose Gonzalez
      In September 2001, Armando Codina, the CEO and chairman of Codina Group, is facing the decision of whether to go ahead as planned with its $220 million Beacon Lakes project, a 6.6-million-square-foot warehouse and office park in Miami's Airport West submarket. Although... View Details
      Keywords: Decision Making; Urban Scope; Business and Government Relations; Natural Environment; Expansion; Environmental Sustainability; Real Estate Industry; Everglades National Park; Miami
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      Segel, Arthur I., Robert Barlick Jr, and Jose Gonzalez. "Beacon Lakes." Harvard Business School Case 805-023, July 2004. (Revised May 2008.)
      • July 2004 (Revised July 2020)
      • Case

      Hines Goes to Rio

      By: Arthur I Segel and Ricardo Reisen De Pinho
      The Torre Almirante office tower, Hines' newest project in Rio de Janeiro, was a 36-story, Class AA office tower with an adjoining 420-stall parking structure and a preserved 14-story historic facade. It was completely different from anything that had previously been... View Details
      Keywords: Property; Design; Construction; Buildings and Facilities; Risk Management; Problems and Challenges; Real Estate Industry; Brazil; New York (city, NY)
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      Segel, Arthur I., and Ricardo Reisen De Pinho. "Hines Goes to Rio." Harvard Business School Case 805-001, July 2004. (Revised July 2020.)
      • November 2003 (Revised January 2005)
      • Case

      San Francisco Giants

      By: William A. Sahlman and Elizabeth Kind
      Larry Baer, executive vice-president and COO, was eager to improve profitability for the San Francisco Giants baseball team. Over the last few years, the Giants have had a number of successes. They successfully built the first privately financed ball park in over 30... View Details
      Keywords: Buildings and Facilities; Business or Company Management; Success; Sports; Sports Industry; San Francisco
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      Sahlman, William A., and Elizabeth Kind. "San Francisco Giants." Harvard Business School Case 804-092, November 2003. (Revised January 2005.)
      • June 2003 (Revised June 2006)
      • Case

      Highlands' Garden Village

      By: Arthur I Segel, Eve Bould and Hank Midgley
      It was March 2003 and Chuck Perry was awaiting the arrival of his New York-based business partner, Jonathan Rose. He and Rose had begun Highlands' Garden Village, their latest mixed-use, mixed-income development project. In 1996, they had optioned the unused Elitch... View Details
      Keywords: Entrepreneurship; Urban Development; Housing; Society; Construction Industry; Real Estate Industry; Colorado
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      Segel, Arthur I., Eve Bould, and Hank Midgley. "Highlands' Garden Village." Harvard Business School Case 803-193, June 2003. (Revised June 2006.)
      • March 2003 (Revised August 2005)
      • Case

      National Parks Conservation Association

      By: Forest L. Reinhardt and Briana Huntsberger
      The National Parks Conservation Association seeks to help the U.S. National Park Service increase its efficiency by incorporating principles of business management so that American national parks will be better managed. Its efforts raise fundamental questions about the... View Details
      Keywords: Nonprofit Organizations; Business or Company Management; Corporate Governance; Government and Politics; Natural Environment; Cooperation; Entertainment and Recreation Industry; Tourism Industry; Public Administration Industry; United States
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      Reinhardt, Forest L., and Briana Huntsberger. "National Parks Conservation Association." Harvard Business School Case 703-045, March 2003. (Revised August 2005.)
      • August 2001 (Revised March 2016)
      • Case

      Doral Costa

      By: William J. Poorvu, John H. Vogel Jr., Arthur I. Segel and Amy Silverstein
      Doral Costa is a proposed 277,803 square foot Class A office park development in Miami, FL. Trammell Crow Co. would like to develop this office park in joint venture with a partner. Samantha Spar, the acquisitions partner at Titan Associates, a large real estate... View Details
      Keywords: Buildings and Facilities; Joint Ventures; Acquisition; Investment; Partners and Partnerships; Decision Choices and Conditions; Fair Value Accounting; Construction; Property; Real Estate Industry; Consulting Industry; Miami
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      Poorvu, William J., John H. Vogel Jr., Arthur I. Segel, and Amy Silverstein. "Doral Costa." Harvard Business School Case 802-023, August 2001. (Revised March 2016.)
      • May 2000
      • Supplement

      Launching the BMW Z3 Roadster

      By: Robert J. Dolan and Susan M. Fournier
      Contains two BMW Z3 television commercials used at launch, a Jay Leno Tonight Show segment, a Bryant Gumbel Today Show segment, Central Park PR event coverage, and Go: An American Road Story (promotional video from BMW). View Details
      Keywords: Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Auto Industry
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      Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Video Supplement 500-502, May 2000.
      • March 2000 (Revised January 2002)
      • Case

      Robert Moses

      By: Kathleen L. McGinn and Alexis Lefort
      Robert Moses was Park Commissioner in New York City for nearly 50 years. In this position, he had more influence on the face of urban New York than anyone before or after. View Details
      Keywords: Power and Influence; New York (city, NY)
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      McGinn, Kathleen L., and Alexis Lefort. "Robert Moses." Harvard Business School Case 800-271, March 2000. (Revised January 2002.)
      • February 2000 (Revised August 2001)
      • Case

      Astor Park Hotel

      By: William J. Poorvu, Arthur I Segel and Matthew C. Lieb
      Starwood Hotels, the world's largest REIT, is interested in acquiring an underperforming hotel in the Pacific Northwest. Steve Goldman, Starwood's VP of acquisitions and development, is wondering how much to pay for the property and how to reposition it. View Details
      Keywords: Entrepreneurship; Mergers and Acquisitions; Asset Pricing; Property; Investment; Accommodations Industry; Northwestern United States
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      Poorvu, William J., Arthur I Segel, and Matthew C. Lieb. "Astor Park Hotel." Harvard Business School Case 800-194, February 2000. (Revised August 2001.)
      • February 1998 (Revised May 2007)
      • Case

      Winthrop Park Development

      By: William J. Poorvu and Elizabeth McLoughlin
      Describes a real estate development project in Cambridge, MA and evaluates the market, financial, and design issues in this $20 million mixed-use property. View Details
      Keywords: Property; Real Estate Industry; Cambridge
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      Poorvu, William J., and Elizabeth McLoughlin. "Winthrop Park Development." Harvard Business School Case 898-194, February 1998. (Revised May 2007.)
      • October 1997 (Revised September 2000)
      • Case

      Disney (B): The Third Battle of Bull Run

      By: Michael A. Wheeler and Georgia Levenson
      The saga of Disney's efforts to build a theme park in Manassas, Va. in the early 1990s is told. Disney's strategy against the various opponents of the project is presented. View Details
      Keywords: Negotiation Types; Tourism Industry; Entertainment and Recreation Industry; United States
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      Wheeler, Michael A., and Georgia Levenson. "Disney (B): The Third Battle of Bull Run." Harvard Business School Case 898-019, October 1997. (Revised September 2000.)
      • August 1992 (Revised June 1993)
      • Case

      Euro Disney: The First 100 Days

      By: Gary W. Loveman and Leonard A. Schlesinger
      The Walt Disney Co. theme parks historically have thrived on the basis of a formula stressing excellent customer service and a magnificent physical environment. The formula has proven successful in Japan, as well as the United States. With the controversial opening of... View Details
      Keywords: Multinational Firms and Management; Service Operations; Service Delivery; Corporate Strategy; Customer Focus and Relationships; Service Industry; Entertainment and Recreation Industry; Japan; France; United States
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      Loveman, Gary W., and Leonard A. Schlesinger. "Euro Disney: The First 100 Days." Harvard Business School Case 693-013, August 1992. (Revised June 1993.)
      • August 1989 (Revised May 1991)
      • Case

      Grosvenor Park

      By: William J. Poorvu and Katherine Sweetman
      Dick Dublin believes he has designed a townhouse development which will appeal to mobile young professionals. Dublin has removed some market risk by locking in a forward commitment for low interest rate loans for future purchasers at Grosvenor Park. The pricing... View Details
      Keywords: Financial Management; Projects; Financing and Loans; Property; Financial Strategy; Price; Strategic Planning; Business and Government Relations; Real Estate Industry; Maryland
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      Poorvu, William J., and Katherine Sweetman. "Grosvenor Park." Harvard Business School Case 390-010, August 1989. (Revised May 1991.)
      • August 1989 (Revised January 1992)
      • Case

      Prospect Hill

      By: William J. Poorvu and Katherine Sweetman
      Bill Hassett, a partner in the Nelson Companies, has to make some important decisions regarding the expansion of Prospect Hill Executive Office Park in Waltham, Massachusetts. The pre-development issues concerning him about the Hillside Building include how to position... View Details
      Keywords: Expansion; Growth and Development Strategy; Property; Decisions; Interest Rates; Urban Development; Organizational Structure; Real Estate Industry; Massachusetts
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      Poorvu, William J., and Katherine Sweetman. "Prospect Hill." Harvard Business School Case 390-011, August 1989. (Revised January 1992.)
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