Cement - Publications - Faculty & Research

July 2007 (Revised September 2009)
Supplement

CEMEX (B): Cementing Relationships (2004-2007)

By: Rosabeth M. Kanter, Pamela Yatsko and Ryan Raffaelli

Keywords: Relationships

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September 2006 (Revised November 2007)
Case

Patrimonio Hoy: A Financial Perspective

By: Arthur I Segel, Michael Chu and Gustavo A. Herrero

Patrimonio Hoy, a program targeting the housing needs of low-income families launched by CEMEX, a major Mexican corporation and a leading global cement company, has gone from a market research project to a highly visible initiative in 22 cities and has earned public... View Details

Keywords: Diversification; Housing; Income; Corporate Social Responsibility and Impact; Emerging Markets; Finance; Mexico

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November 2004 (Revised July 2006)
Case

Patrimonio Hoy

By: Arthur I Segel, Michael Chu and Gustavo Herrero

Patrimonio Hoy is a program targeting the housing needs of the low-income population by CEMEX, a major Mexican company and a leading global cement producer. Originally conceived as a project to understand the customers in the self-construction segment better, a major... View Details

Keywords: Housing; Construction; Product Design; Globalized Firms and Management; Microfinance; Income; Market Entry and Exit; Emerging Markets; Entrepreneurship; Construction Industry; Mexico

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August 2004 (Revised December 2005)
Case

Li Ka-Shing

By: Nitin Nohria and Bridget Gurtler

From his humble beginnings in China as a teacher's son, a refugee, and later as a salesman, Li provides a lesson in integrity and adaptability. Through hard work, and a reputation for remaining true to his internal moral compass, he was able to build a business empire... View Details

Keywords: Leadership Development; Corporate Entrepreneurship; Leadership Style; Success; Business Conglomerates; Ethics; Values and Beliefs; China

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September 1997
Case

Siam Cement Group, The: Corporate Philosophy (B)

By: Lynn S. Paine and Prompilai Khunaphante

In 1996, senior executives of Thailand's Siam Cement Group must decide whether to apply its management philosophy and code of ethics when doing business outside of Thailand. The status of the code in joint ventures and contractual relationships is of particular... View Details

Keywords: Ethics; Decision Making; Joint Ventures; Corporate Strategy; Cross-Cultural and Cross-Border Issues; Policy; Construction Industry; Thailand

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September 1997 (Revised November 1997)
Case

Siam Cement Group,The: Corporate Philosophy (A)

By: Lynn S. Paine and Prompilai Khunaphante

In the face of Thailand's 1990 cement shortage, managers at Siam Cement Co., Thailand's largest cement provider, must decide how to allocate available supply and whether to attempt to uphold government-controlled prices among the company's agents. At issue is the... View Details

Keywords: Business or Company Management; Corporate Social Responsibility and Impact; Resource Allocation; Cross-Cultural and Cross-Border Issues; Policy; Construction Industry; Thailand

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September 1997
Case

Siam Cement Group, The: Corporate Philosophy (C)

By: Lynn S. Paine and Prompilai Khunaphante

In November 1996, the board of directors of Thailand's Siam Cement Group approves a policy spelling out the extent to which code of ethics shall be applied in joint venture and contractor relationships. View Details

Keywords: Joint Ventures; Policy; Ethics; Cross-Cultural and Cross-Border Issues; Governing and Advisory Boards; Construction Industry; Thailand

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