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- All HBS Web (43)
- Faculty Publications (13)
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- 07 Sep 2011
- First Look
First Look: Sept. 7
highlights that the level of local banking competition is key to determining which organizational structure provides better lending terms for small businesses. Read the paper: http://www.hbs.edu/research/pdf/08-101.pdf The Economic Value of View Details
Keywords: Sean Silverthorne
- 01 Oct 2020
- What Do You Think?
Are CEOs the Wrong Leaders for Stakeholder Capitalism?
the Purpose of a Corporation,” regarded by some as a repudiation of the notion that a business is run primarily for its shareholders. It was an endorsement of a tenet known as stakeholder capitalism, where the purpose of a business is... View Details
Keywords: by James Heskett
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
less worthy a profession. Marketing in the United States benefited mightily from the endorsement of management guru Peter Drucker, who famously stated: "Because its purpose is to create a customer, the business enterprise has two—and... View Details
- 22 Aug 2006
- First Look
First Look: August 22, 2006
of widths and eschewing celebrity endorsement of its products—and discusses New Balance's operations decisions to support that strategy. These include significant use of domestic manufacturing at a time when... View Details
Keywords: Martha Lagace
- 05 Jun 2018
- First Look
New Research and Ideas, June 5, 2018
this tribute to the 2007 recipient of the Jeffrey Z. Rubin Theory‐To‐Practice Award from the International Association for Conflict Management (IACM), we celebrate Linda Babcock's contributions to diverse lines of research, her tireless... View Details
Keywords: Dina Gerdeman
- 15 Jun 2010
- First Look
First Look: June 15
explained by their role. Risks and Rewards of Celebrity Endorsements Author:Anita Elberse Publication:CNN, December 16, 2009 An abstract is unavailable at this time. Read the Article:... View Details
Keywords: Martha Lagace
- 31 Mar 2009
- First Look
First Look: March 31, 2009
endorsement opportunities from Electronic Arts, 2K Games, and Xbox Live to add to his portfolio. Allows for a rich discussion about how superstar athletes and other celebrities can create and capture value... View Details
Keywords: Martha Lagace