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- Faculty Publications (13)
Show Results For
- All HBS Web (42)
- Faculty Publications (13)
- 19 Apr 2010
- Research & Ideas
The History of Beauty
the 19th century and water began to be piped into people's houses, a number of brilliant entrepreneurs built a demand for soap as a branded product by linking its use to godliness, securing celebrity endorsement, and later suggesting that... View Details
- 15 Apr 2015
- Research & Ideas
Why Americans Voted for an Income Tax
that the taxes they endorsed started out small in scope and size but have multiplied by a factor of eight as a share of our economy, have we gone off course? After all, when an income tax was introduced in 1862 to fund the Civil War, it... View Details
Keywords: by Matthew C. Weinzierl
- 01 May 2020
- What Do You Think?
Does Remote Work Mix with Organizational Culture?
keep me figuring out ways to deal with problems (like an unsupportive manager) In the past (presumably, in a shared office situation), I would have been gone already.” Joan De Souza endorses remote work in both her and her clients’... View Details
Keywords: by James Heskett
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
techniques. That means enlisting mega-influencers—celebrities, prominent clergy, and social leaders—and everyday people who serve as micro-influencers to endorse the vaccine and encourage people to seek it. In the 1950s, when polio was... View Details
- 01 Feb 2001
- News
High Stakes: Springboard 2000 Comes to HBS
matrix. At the end of the day, there was cause for celebration among both presenters and funders. One ringing endorsement of Springboard came from Oliver D. Curme (MBA '82), general partner of Battery... View Details
- 22 Jan 2019
- News
Remembering Walter Shipley
endorsing employee well-being and diversity long before those topics became fashionable. Beginning in 1996, the Financial Times reports, he asked business units to submit plans on diversity, including the advancement of women. When... View Details
- 01 Sep 2018
- News
The True Value of a Tweet
conclusion. What’s known about the value of Twitter in particular? SG: I think a lot of this is vanity, to be honest. In some ways it’s like the old celebrity endorsements that we saw in television... View Details
Keywords: Jen McFarland Flint
- 01 Oct 2020
- What Do You Think?
Are CEOs the Wrong Leaders for Stakeholder Capitalism?
the Purpose of a Corporation,” regarded by some as a repudiation of the notion that a business is run primarily for its shareholders. It was an endorsement of a tenet known as stakeholder capitalism, where the purpose of a business is... View Details
Keywords: by James Heskett
- Web
Delving Deeper into Development with the Joint MBA/MPA-ID Program | MBA
up in Lagos, Nigeria’s largest commercial hub, and in Abuja, Nigeria’s capital city. I have fond memories of my childhood such as learning about Nigeria’s history on my grandpa’s walking tours of Lagos Island, celebrating Eid holidays... View Details
- 12 May 2022
- News
Turning a Moment into a Movement
to signal their support by sharing and endorsing the challenge. To date, 75 organizations have signed on, including NASDAQ, NYSE, Uber, United Airlines, Merck, and Starbucks. Of these, one-third did not yet have any Black directors and... View Details
Keywords: Margie Kelley
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
less worthy a profession. Marketing in the United States benefited mightily from the endorsement of management guru Peter Drucker, who famously stated: "Because its purpose is to create a customer, the business enterprise has two—and... View Details
- 01 Jun 2009
- News
Inside the Partnership
Two Great Men of Goldman Sachs In his book The Partnership: The Making of Goldman Sachs (Penguin Press, 2008), Charles D. Ellis (MBA ’63) explores the growth of Wall Street’s most celebrated firm, from its humble origins in 1869 as a... View Details
Keywords: Garry Emmons
- 22 Aug 2006
- First Look
First Look: August 22, 2006
of widths and eschewing celebrity endorsement of its products—and discusses New Balance's operations decisions to support that strategy. These include significant use of domestic manufacturing at a time when... View Details
Keywords: Martha Lagace
- 31 Mar 2009
- First Look
First Look: March 31, 2009
endorsement opportunities from Electronic Arts, 2K Games, and Xbox Live to add to his portfolio. Allows for a rich discussion about how superstar athletes and other celebrities can create and capture value... View Details
Keywords: Martha Lagace
- 15 Jun 2010
- First Look
First Look: June 15
explained by their role. Risks and Rewards of Celebrity Endorsements Author:Anita Elberse Publication:CNN, December 16, 2009 An abstract is unavailable at this time. Read the Article:... View Details
Keywords: Martha Lagace
- 20 Dec 2024
- News
Clubs Open HBS Doors for Local Leaders; Meet the Club Leaders: HBS PRIDE; Favorite Reads of 2024
To Boost Communities, Alumni Clubs Send Nonprofit Leaders to HBS For one week every summer, nonprofit leaders from across the globe convene on the HBS campus to sharpen their leadership skills and expand their impact through the Strategic Perspectives in Nonprofit... View Details
Keywords: Margie Kelley
- 01 Dec 2011
- News
Reimagining the MBA
rethink many of their most cherished assumptions.” At HBS, that rethinking kicked into high gear during the School’s 100th anniversary celebration in 2008. Garvin and Datar organized two colloquia that year on the future of the MBA, the... View Details
- 05 Jun 2018
- First Look
New Research and Ideas, June 5, 2018
this tribute to the 2007 recipient of the Jeffrey Z. Rubin Theory‐To‐Practice Award from the International Association for Conflict Management (IACM), we celebrate Linda Babcock's contributions to diverse lines of research, her tireless... View Details
Keywords: Dina Gerdeman
- 07 Sep 2011
- First Look
First Look: Sept. 7
highlights that the level of local banking competition is key to determining which organizational structure provides better lending terms for small businesses. Read the paper: http://www.hbs.edu/research/pdf/08-101.pdf The Economic Value of View Details
Keywords: Sean Silverthorne