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Show Results For
- All HBS Web
(1,453)
- People (5)
- News (696)
- Research (330)
- Multimedia (128)
- Faculty Publications (142)
- 22 Sep 2016
- Video
A Celebrity Demo
- June 2012
- Article
The Economic Value of Celebrity Endorsements
By: Anita Elberse and Jeroen Verleun
What is the payoff to enlisting celebrity endorsers? Although effects on stock returns are relatively well documented, little is known about any impact on sales—arguably a metric of more direct importance to advertising practitioners. In this study of athlete... View Details
Keywords: Stocks; Value; Advertising; Sales; Brands and Branding; Decisions; Economics; Marketing Strategy; Investment Return
Elberse, Anita, and Jeroen Verleun. "The Economic Value of Celebrity Endorsements." Journal of Advertising Research 52, no. 2 (June 2012): 149–165.
What Makes a Successful Celebrity Brand?
Celebrity endorsements of existing brands have been a part of marketing strategy for decades. But in a world where celebrities have built enormous social media followings and have become effective influencers, many stars are making a pivot: Instead of endorsing or... View Details
- 01 Jun 2002
- News
Dinner Celebrates Professorships
Roy D Shapiro, the Philip Caldwell Professor of Business Administration (at right), shares a laugh with Philip Caldwell (MBA '42), former chairman and CEO of Ford Motor Company. Photo: Thomas J. Fitzsimmons Linda A. Hill, the Wallace Brett Donham Professor of Business... View Details
- 27 May 2022
- News
HBS Celebrates 112th Commencement
- 26 May 2016
- News
Harvard Business School Celebrates 106th Commencement
- 04 Mar 2022
- Blog Post
Celebrating Black History Month at HBS
During the month of February, we appreciated the opportunity to celebrate HBS students, alumni, and faculty who are establishing their own places in history. We are excited to continue to honor the legacy of the Black and African American... View Details
- 14 Feb 2021
- Blog Post
Celebrating Love @ HBS in 2021
Love at HBS is an annual celebration of the diverse expressions of love that exist on our campus and in the world around us. Even with the unique challenges presented by the COVID-19 pandemic, love has endured, and our students have... View Details
- 28 May 2014
- News
Harvard Business School Celebrates Class Day
- 29 May 2013
- News
Harvard Business School Celebrates Class Day
- 01 Mar 2006
- News
End of Campaign Celebrated
Hilge Hurford and Kate Kohler (HBS '06), recipient of the John B. Hurford (MBA '65) Fellowship. Despite near white-out conditions, HBS alumni and friends made their way through the December 9 blizzard to join faculty, staff, and students in a View Details
- 24 May 2024
- News
Celebrating the Harvard Business School Class of 2024
- 25 May 2017
- Video
Celebrating the 2017 Harvard Business School Commencement
- 16 Dec 2009
- News
Risks and rewards of celebrity endorsements
- 30 May 2025
- News
Harvard Business School Celebrates 115th Commencement
- Blog
Celebrating 100 Years of the HBS Case Method
Executive Education participants learn to interpret and analyze information, drill into the root cause of issues, ask questions, listen to others' viewpoints, consider alternatives, and decide on a plan of action. Celebrating the Case... View Details
- April 2003 (Revised September 2005)
- Case
Celebrity Cruises, Inc.: A Taste of Luxury
By: Frances X. Frei, Corey B. Hajim and Christian Hempell
Describes the complex operations of the cruise industry. Positioned between luxury cruise lines and mass market lines, Celebrity struggles to find ways to create customer loyalty and increase profitability. View Details
Frei, Frances X., Corey B. Hajim, and Christian Hempell. "Celebrity Cruises, Inc.: A Taste of Luxury." Harvard Business School Case 603-096, April 2003. (Revised September 2005.)
- 31 May 2019
- Video
Celebrating the 2019 Harvard Business School Commencement
- 01 Jul 2018
- News
Celebrating and Supporting Leadership
Das Narayandas and Nitin Nohria (photo by Susan Young) Das Narayandas and Nitin Nohria (photo by Susan Young) Through the Harvard Business School Campaign we positioned the School to deepen its impact on management education, business, and society in the 21st century.... View Details
- 01 Dec 2006
- News
HBS Celebrates Wyss Gift
WYSS with doctoral student Marya Hill-Popper Besharov. PHOTO BY STUART CAHILL A newly renovated home for HBS doctoral students opened in September with a ceremony marking the renaming of Sherman Hall to Wyss House in honor of entrepreneur Hansjoerg Wyss (MBA ’65). His... View Details