Publications

May 2010
Teaching Note

Re-THINK-ing THINK: The Electric Car Company (TN)

By: Joseph B. Lassiter III

Teaching Note for [810105]. View Details

Keywords: Production; Product Launch; Entrepreneurship; Investment; Environmental Sustainability; Brands and Branding; Distribution; Factories, Labs, and Plants; Auto Industry; Indiana; Norway

March 1988
Case

Volvo Cars of North America, Inc. (A)

January 1984
Case

Would You Buy a Used Car from...?

January 2008 (Revised August 2011)
Case

ProntoWash: Washing the World's Cars to a Tango Beat

ProntoWash management considers whether franchising and the Balanced Scorecard could be combined to help customer-facing employees provide consistent service across the world and capture relevant management information. In 2007, ProntoWash, an international car-wash... View Details

Keywords: Customer Focus and Relationships; Growth and Development Strategy; Balanced Scorecard; Management Systems; Franchise Ownership; Performance Consistency; Argentina

April 3, 2024
Article

How Automakers Can Address Resistance to Self-Driving Cars

By: Stuti Agarwal, Julian De Freitas and Carey K. Morewedge

Research involving multiple experiments found that consumers have biased views of their driving abilities relative to those of other drivers and automated vehicles. These findings have implications for the adoption of partly or fully automated vehicles, which one day... View Details

Keywords: Technology Adoption; Consumer Behavior; Government Legislation; Prejudice and Bias; Auto Industry; Technology Industry

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December 2018
Case

Formula E Championship Racing (A)

By: Robert F. Higgins and James Weber

Formula E founder and CEO Alejandro Agag obtained the rights to develop a new electric car racing series from the Fédération Internationale de l'Automobile (FIA). Agag needed to develop the series from scratch—developing a race car and finding teams willing to race,... View Details

Keywords: Electric Car Racing; Entrepreneurship; Global Range; Strategy

04 Jun 2018
Research & Ideas

Think of it as Professors in Cars Having Coffee

have gone on. The podcast gives them a bit of a reminder of what it's like to be engaged in a conversation at HBS. Silverthorne: In terms of the style, it kind of reminds me of Jerry Seinfeld’s show, Comedians in Cars Getting Coffee. Have... View Details

Keywords: by Sean Silverthorne; Education; Entertainment & Recreation

March 2023
Case

Woven Planet - Designing Software for the Car of the Future

By: Gary P. Pisano and Catherine Piner

Founded in 2021, Woven Planet Holdings—a subsidiary of Toyota Motor Corporation—was developing Arene, an automotive software platform consisting of an operating system, development and simulation tools, and a cloud-based service that could store and analyze vehicle... View Details

Keywords: Technology; Automated Driving; Innovation; Organizational Culture; Applications and Software; Safety; Product Launch; Product; Auto Industry; Technology Industry

March 2003
Teaching Note

BMW AG: The Digital Car Project (A) and (B) (TN)

By: Stefan H. Thomke

Teaching Note for (9-699-044) and (9-699-045). View Details

Keywords: Auto Industry

September 1999 (Revised October 1999)
Case

Auto Collection: Ford's Better Idea for Selling Cars and Trucks

Ford encourages its independent dealers to consolidate, showing them the benefits size can bring both to themselves and their customers. Now, consolidated dealerships improve customer service and reduce costs. View Details

Keywords: Consolidation; Customer Focus and Relationships; Sales; Auto Industry; Retail Industry

July 1989
Background Note

Note on the Used Car Market in the United States

Article

How Market Power Affects Dynamic Pricing: Evidence from Inventory Fluctuations at Car Dealerships

By: Ayelet Israeli, Fiona Scott-Morton, Jorge Silva-Risso and Florian Zettelmeyer

This paper investigates empirically the effect of market power on dynamic pricing in the presence of inventories. Our setting is the auto retail industry; we analyze how automotive dealerships adjust prices to inventory levels under varying degrees of market power. We... View Details

Keywords: Dynamic Pricing; Market Power; Pricing; Price Discrimination; Inventory Production; Marketing; Price; Competitive Strategy; Auto Industry; Retail Industry

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26 Sep 2024
HBS Case

If a Car Can Drive Itself, Can It Make Life-or-Death Decisions?

prioritize one life over another? Does a self-driving car swerve to avoid a pedestrian if it means the driver or passenger gets injured, and how does that calculus change if the pedestrian is jaywalking or in a group, elderly or a child?... View Details

Keywords: by Tom Quinn; Auto; Technology

May 2019
Case

Mobileye Update, 2019

By: David B. Yoffie and Daniel Fisher

Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. This short case updates Mobileye's business performance and strategy, following the acquisition by Intel in 2017. View Details

Keywords: Driverless Car; Competitive Advantage; Strategy; Market Entry and Exit; Technology; Auto Industry; Semiconductor Industry; Technology Industry; Israel