Capture - Publications - Faculty & Research

From the dawn of the U.S. transcontinental railroad in 1869 to the widespread embrace of consumer products like cell phones and iPods in our time, the story of American business is in constant motion, never at rest—or at ease. A new volume edited and narrated by HBS... View Details

Keywords: by Martha Lagace; Journalism & News

2004
Class Lecture

Capturing the Value: Competitive Strategies That Work

By: Stephen P. Bradley

Keywords: Competitive Strategy; Competitive Advantage

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30 Nov 2022
Podcast

Tech-based Carbon Removal: Sustaera’s Direct Air Capture

Shantanu Agarwal, Co-Founder and Director of Sustaera, a startup company developing a Direct Air Capture technology to remove carbon from the atmosphere, shares his perspective on the landscape in the race to develop scalable and affordable carbon removal... View Details

Article

Capturing the Real Value of Innovation Tools

By: Stefan Thomke

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August 2006 (Revised February 2009)
Case

Tanishq: Positioning to Capture the Indian Woman's Heart

By: Das Narayandas and Kerry Herman

The firm has to choose between an established brand, Tanishq, and a new skunkworks brand, GoldPlus, to go after the Indian plain gold jewelry market: Tanishq, initially targeted at a western customer, has undergone strategic retooling and has currently been... View Details

Keywords: Customers; Brands and Branding; Product Positioning; Segmentation; Apparel and Accessories Industry; India

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November 2008 (Revised November 2008)
Case

Cyworld: Creating and Capturing Value in a Social Network

By: Sunil Gupta and Sangman Han

In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details

Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea

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August 2005 (Revised December 2006)
Case

Procter & Gamble: Electronic Data Capture and Clinical Trial Management

By: Robert S. Huckman and Mark J. Cotteleer

Considers whether the management of Procter & Gamble (P&G) Pharmaceuticals should adopt Web-based electronic data capture (EDC) as the default standard for the management of its clinical drug trials. Provides a detailed description of the existing paper-based process... View Details

Keywords: Health Testing and Trials; Internet and the Web; Information Technology; Adoption; Business Processes; Industry Structures; Technological Innovation; Service Operations; Pharmaceutical Industry; United States

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06 Dec 2022
Research & Ideas

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

Suppose you’re in the market for a new selfie stick for an upcoming vacation. You see two models online—one that extends to 24 inches and the other to 16. Seems obvious that you’d pick the longer one, right? Bigger and better panoramic pics! Well, not necessarily. When... View Details

Keywords: by Michael Blanding; Consumer Products; Retail

26 Jul 2016
News

Alumni Capture the Essence of Pokemon GO Craze

The Pokemon GO craze swept across the HBS campus in the last few weeks and it’s also gotten the attention of HBS alumni around the world. Beyond sharing the fun of capturing the game’s many little monsters, alumni also are taking note of... View Details

Keywords: Arts, Entertainment

10 Jan 2017
News

Capturing the Personal Side of the MBA Experience

As an MBA student, Tony Deifell (MBA 2002) was intrigued by the idea of reflective leadership, so he decided to combine his skills as a photographer with a question from a Mary Oliver poem: “Tell me, what is it you plan to do with your one wild and precious life?” The... View Details

Web

Capturing & Disseminating Video/Photography During Course Activities | About

Capturing & Disseminating Video/Photography During Course Activities The case and field methods, the hallmark pedagogies of Harvard Business School (HBS), are rooted in candid discussion, relying on the open exchange of information and... View Details

05 May 2022
News

Capture New Value from Your Existing Tech Infrastructure

2007
Working Paper

How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture

By: Gary P. Pisano and David J. Teece

In making strategic decisions about how to capture value from innovation, managers often look at two critical domains—the intellectual property environment and the architecture of the industry—as beyond their control. Yet, the intellectual property environment and the... View Details

Keywords: Innovation and Management; Intellectual Property; Industry Structures; Value

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