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- All HBS Web (42)
- Faculty Publications (13)
Show Results For
- All HBS Web (42)
- Faculty Publications (13)
- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
has been thin. Do shoppers prefer them? Do sales increase when companies bundle their offerings? Or, would a bundle cannibalize sales from its existing products leading to lower overall revenues? To help answer these questions, Kumar... View Details
Keywords: by Dina Gerdeman
- 25 Oct 2016
- First Look
October 25, 2016
understanding of how consumers adopt innovations with how firms effectively acquire, serve, and retain customers. The result is a lens through which to view the commercial potential of innovations and a powerful vehicle for placing a... View Details
Keywords: Sean Silverthorne
- 15 Feb 2011
- First Look
First Look: Feb. 15
geographically insulate their trades from the broader commerce, creating in effect two circuits. Yet the professionals also promote specific practices of trade within their circuit to help them distinguish their own pursuit from an... View Details
Keywords: Sean Silverthorne
- 29 Sep 2009
- First Look
First Look: September 29
Working PapersLocal Dividend Clienteles Authors:Bo Becker, Zoran Ivkovich, and Scott WeisbennerNBER Working Paper Series, No. 15175, July 2009 Abstract We exploit demographic variation to identify the effect of dividend demand on firm... View Details
Keywords: Martha Lagace
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
Cannibalizing Direct Sales? Working Paper: Adding Bricks to Clicks—The Effects of Store Openings on Sales through Direct ChannelsConsider a retailer who operates both brick-and-mortar stores and direct... View Details
- 03 Mar 2009
- First Look
First Look: March 3, 2009
catalog and online channels. We show that the emergence and strength of cannibalizing and complementary effects vary over time, across type of channel, and by type of customer and provides insight into when... View Details
Keywords: Martha Lagace
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
When electronic cigarettes first appeared a little over a decade ago, they were hailed by many as a godsend: a tool to help smokers quit while mitigating the most harmful effects of tobacco. "The [e-cigarette] market is producing, at... View Details
- 01 Dec 2018
- News
Adapting to Meet Changing Needs
Anthony Mayo—members of the School’s Organizational Behavior Unit recognized for their excellence in the classroom—quickly realized they needed to reinvent the way they taught. “We had to rethink basic factors, such as what information is absolutely essential and what... View Details
- 01 May 2012
- First Look
First Look: May 1
old lines of business and, if economies of scope are unavailable, to simply reproduce entrant behavior by creating a "firm within a firm." There are two broad streams of explanation for incumbent failure in these circumstances. One posits that incumbents fear... View Details
Keywords: Carmen Nobel
- 02 Jun 2009
- First Look
First Look: June 2, 2009
technology, file sharing has not undermined the incentives of authors to produce new works. We argue that the effect of file sharing has been muted for three reasons: First, the cannibalization of sales that... View Details
Keywords: Martha Lagace
- 23 Mar 2010
- First Look
First Look: March 23
United States. In recent years, however, this centralized approach to the collection and analysis of adverse events through doctor-initiated case reports has been superseded by innovative, though episodic, pharmacoepidemiological studies of large databases that... View Details
Keywords: Martha Lagace
- 26 Feb 2008
- First Look
First Look: February 26, 2008
retail trading areas. We hypothesize two effects, cannibalization and complementarity, and conjecture that the magnitude of these effects may change over time and may differ between the catalog and online... View Details
Keywords: Martha Lagace
- Profile
Adam Kanner
live events without cannibalizing full price tickets or hurting the brand, he could fill a huge market niche. In 2009, Kanner, MBA ‘98, started ScoreBig, an online ticketing service with a “name-a-ticket-price” model that... View Details
- 10 Jun 2014
- First Look
First Look: June 10
Publications August 2013 pub Cannibalization and Option Value Effects of Secondary Markets: Evidence from the U.S. Concert Industry By: Bennett, Victor Manuel, Robert Seamans, and Feng Zhu Abstract—We... View Details
Keywords: Sean Silverthorne
- 06 Oct 2003
- What Do You Think?
Is “the Innovator’s Solution” to Sustained Corporate Growth an Unnatural Act?
be managed effectively on a continuing basis. As Richard Eckel put it, "'Disruptive' is the clue for why the proposed method of sustained growth will fail in most organizations ... B-schools graduate and laud those who are risk... View Details
Keywords: by James Heskett
- 20 Sep 2016
- First Look
September 20, 2016
in press More Than Managing: The Relentless Pursuit of Effective Jewish Leadership Nudging as a Tool for Leaders By: Bazerman, Max Abstract—Jewish organizational life is inundated with publications on organizational change and View Details
Keywords: Sean Silverthorne
- 19 Dec 2006
- First Look
First Look: December 19, 2006
growth comes from three sources—marketing actions (price and advertising), direct network effects (e.g., buyer to buyer effects), and indirect network effects (e.g., buyer to seller effects). Using this... View Details
Keywords: Sean Silverthorne
- 06 Apr 2010
- First Look
First Look: April 6
cannibalization and endogenous vertical differentiation concerns. We discuss how our study helps improve our understanding of notions of strategy, business model, and tactics in the field of strategy. Context, Agency, and Identity: The... View Details
Keywords: Martha Lagace
- 08 Mar 2004
- Research & Ideas
Secret to Success: Go for “Just Enough”
led to a new questioning of extreme consumption, a dissatisfaction with being overworked. And yet these intimations of other targets are constantly being cannibalized by new celebrity treatments of the desire for "simple... View Details
Keywords: by Laura Nash & Howard Stevenson
- 28 Jun 2016
- First Look
June 28, 2016
raise funds from outside investors. The relationship appears not to be causal but instead driven by selection effects across heterogeneous teams with varying degrees of inequality aversion. Publisher's link:... View Details
Keywords: Sean Silverthorne