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  • January 2002 (Revised September 2004)
  • Case

Consulting by Auditors (A): Levitt's Campaign

By: Ashish Nanda
This case highlights the debate between the Securities and Exchange Commission (SEC) and several of the large accounting firms over whether the same firms should offer consulting services to clients they audit. View Details
Keywords: Conflict of Interests; Accounting Industry; Consulting Industry
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Nanda, Ashish, and Kimberly A. Haddad. "Consulting by Auditors (A): Levitt's Campaign." Harvard Business School Case 902-161, January 2002. (Revised September 2004.)
  • September 1994
  • Case

Benetton: The "United Colors" Communications Campaigns

By: James L. Heskett, Stephen A. Greyser and Norman Klein
Keywords: Advertising Campaigns; Apparel and Accessories Industry
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Heskett, James L., Stephen A. Greyser, and Norman Klein. Benetton: The "United Colors" Communications Campaigns. Harvard Business School Case 595-032, September 1994.
  • August 2008
  • Supplement

Charles Schwab & Co. "Talk to Chuck" Advertising Campaign Ad Clips

By: John A. Quelch
A series of advertising clips that were prepared for television advertising to accompany the "Talk to Chuck" advertising campaign of Charles Schwab and Co. View Details
Keywords: Decisions; Business or Company Management; Advertising Campaigns; Financial Services Industry
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Quelch, John A. Charles Schwab & Co. "Talk to Chuck" Advertising Campaign Ad Clips. Harvard Business School Video Supplement 509-701, August 2008.
  • March 2006
  • Teaching Note

American Legacy: Beyond the Truth Campaign (TN)

By: Youngme E. Moon
Keywords: Advertising Campaigns
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Moon, Youngme E. "American Legacy: Beyond the Truth Campaign (TN)." Harvard Business School Teaching Note 506-056, March 2006.
  • January 2007 (Revised January 2008)
  • Case

Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign

By: John A. Quelch
Schwab management is evaluating the success of the recently launched "Talk to Chuck" advertising campaign. This campaign aims to differentiate Schwab in the cluttered financial services marketplace. Test market results facilitate discussion of advertising objectives,... View Details
Keywords: Advertising Campaigns; Communication Strategy; Brands and Branding; Media; Performance Evaluation; Financial Services Industry
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Quelch, John A., and Laura Winig. Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign. Harvard Business School Case 507-005, January 2007. (Revised January 2008.)
  • January 2005
  • Case

Ray Rogers and the Corporate Campaign (B)

By: James K. Sebenius and Michael A. Wheeler
Supplements the (A) case. A rewritten version of an earlier case. View Details
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Sebenius, James K., and Michael A. Wheeler. "Ray Rogers and the Corporate Campaign (B)." Harvard Business School Case 905-055, January 2005.
  • September 21, 2012
  • Article

A Presidential Campaign Should Be a Conversation

By: Boris Groysberg and Michael Slind
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Groysberg, Boris, and Michael Slind. "A Presidential Campaign Should Be a Conversation." Harvard Business Review (website) (September 21, 2012).
  • June 2007
  • Teaching Note

National Campaign to Prevent Teen Pregnancy (TN)

By: Herman B. Leonard and Melissa Tritter
Keywords: Health; Social Marketing
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Leonard, Herman B., and Melissa Tritter. "National Campaign to Prevent Teen Pregnancy (TN)." Harvard Business School Teaching Note 307-103, June 2007.
  • May 2006
  • Supplement

The Brent Spar Campaign (B): Rescuing Greenpeace?

By: James K. Sebenius and Natasha Affolder
Keywords: Green Technology Industry
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Sebenius, James K., and Natasha Affolder. "The Brent Spar Campaign (B): Rescuing Greenpeace?" Harvard Business School Supplement 906-050, May 2006.
  • January 2005 (Revised February 2005)
  • Case

Ray Rogers and the Corporate Campaign (A)

By: James K. Sebenius and Michael A. Wheeler
Sets the stage for analyzing the strategy of labor organizer Ray Rogers in bringing J.P. Stevens to the bargaining table when conventional union tactics failed. Though set in the specific context of labor-management relations, it illustrates much more fundamental... View Details
Keywords: Strategy; Negotiation Preparation; Negotiation Tactics; Labor Unions; Labor and Management Relations; Manufacturing Industry; United States
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Sebenius, James K., and Michael A. Wheeler. "Ray Rogers and the Corporate Campaign (A)." Harvard Business School Case 905-054, January 2005. (Revised February 2005.)
  • February 1985 (Revised October 1989)
  • Case

Norton Co.: The Carbo Conversion Campaign (B)

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Corey, E. Raymond, and Bobbi Carrey. "Norton Co.: The Carbo Conversion Campaign (B)." Harvard Business School Case 585-141, February 1985. (Revised October 1989.)
  • February 1985 (Revised May 1989)
  • Case

Norton Co.: The Carbo Conversion Campaign (A)

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Corey, E. Raymond, and Bobbi Carrey. "Norton Co.: The Carbo Conversion Campaign (A)." Harvard Business School Case 585-140, February 1985. (Revised May 1989.)
  • April 1990 (Revised April 1992)
  • Supplement

Ad Council's AIDS Campaign (B): Program Adoption

By: V. Kasturi Rangan and Janet Montgomery
The answer to the (A) case. Explains Ad Council's plan. Outlines alliance with American Advertising Federation to enlist support of local Ad clubs, media presentation, and implementation strategy. View Details
Keywords: Health Disorders; Advertising Campaigns; Advertising Industry
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Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (B): Program Adoption." Harvard Business School Supplement 590-106, April 1990. (Revised April 1992.)
  • March 1990 (Revised March 1992)
  • Case

New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign

By: V. Kasturi Rangan and Sohel Karim
Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives. View Details
Keywords: Advertising Campaigns; Growth and Development; Health Care and Treatment; Marketing Communications; Failure; Advertising Industry; New York (city, NY)
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Rangan, V. Kasturi, and Sohel Karim. "New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign." Harvard Business School Case 590-036, March 1990. (Revised March 1992.)
  • September 7, 2011
  • Article

A Campaign Finance Job for the SEC

By: John C. Coates and Taylor Lincoln
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Coates, John C., and Taylor Lincoln. "A Campaign Finance Job for the SEC." Washington Post (September 7, 2011), A19.
  • March 2013 (Revised January 2015)
  • Technical Note

Business and Government: Campaign Contributions and Lobbying in the United States

By: Karthik Ramanna, Sandra J. Sucher and Ian McKown Cornell
This note on business-government relations introduces students to the state of campaign contributions and lobbying by corporations in the United States. The note develops two hypotheses as to the impact of corporate political engagement: (i) a vehicle to facilitate... View Details
Keywords: Political Economy; Business and Government Relations; Government and Politics; Public Administration Industry; United States
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Ramanna, Karthik, Sandra J. Sucher, and Ian McKown Cornell. "Business and Government: Campaign Contributions and Lobbying in the United States." Harvard Business School Technical Note 113-037, March 2013. (Revised January 2015.)
  • March 2013 (Revised March 2013)
  • Module Note

Business and Government: Campaign Contributions and Lobbying in the United States

This module note on business-government relations introduces students to the state of campaign contributions and lobbying by corporations in the United States. The note develops two hypotheses as to the impact of corporate political engagement: (i) a vehicle to... View Details
Keywords: Political Economy; Business and Government Relations; Government and Politics; Public Administration Industry; United States
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Ramanna, Karthik, Sandra J. Sucher, and Ian McKown Cornell. "Business and Government: Campaign Contributions and Lobbying in the United States." Harvard Business School Module Note 113-037, March 2013. (Revised March 2013.)
  • 2015
  • Other Unpublished Work

Viral Videos: The Dynamics of Online Video Advertising Campaigns

By: Lingling Zhang, Clarence Lee and Anita Elberse
Keywords: Digital Marketing; Advertising Campaigns
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Zhang, Lingling, Clarence Lee, and Anita Elberse. "Viral Videos: The Dynamics of Online Video Advertising Campaigns." March 2015. (In preparation for resubmission at Marketing Science.)
  • March 1992 (Revised August 1993)
  • Background Note

Political Action Committees and the Financing of Congressional Campaigns

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Goodman, John B. "Political Action Committees and the Financing of Congressional Campaigns." Harvard Business School Background Note 792-080, March 1992. (Revised August 1993.)
  • May 2022
  • Case

Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
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Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
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