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Show Results For
- All HBS Web
(1,358)
- People (1)
- News (520)
- Research (683)
- Events (3)
- Multimedia (27)
- Faculty Publications (406)
- 12 Nov 2014
- Video
HBS Campaign - New York Event
- 25 Apr 2014
- News
Harvard Business School Announces Fundraising Campaign
- 10 May 2015
- Video
HBS Campaign - Washington D.C. Event
- 01 Mar 2006
- News
End of Campaign Celebrated
Hilge Hurford and Kate Kohler (HBS '06), recipient of the John B. Hurford (MBA '65) Fellowship. Despite near white-out conditions, HBS alumni and friends made their way through the December 9 blizzard to join faculty, staff, and students in a celebration marking the... View Details
- February 2000 (Revised March 2000)
- Case
National Campaign to Prevent Teen Pregnancy
The National Campaign to Prevent Teen Pregnancy was founded in 1995 to bring together a variety of efforts to reduce teen pregnancy in the United States. Over the last four years the campaign has recruited a prestigious board, developed effective programs for... View Details
Sawhill, John C., and Susan Harmeling. "National Campaign to Prevent Teen Pregnancy." Harvard Business School Case 300-105, February 2000. (Revised March 2000.)
- 01 Dec 2005
- News
Campaign Ends, Exceeds Expectations
leadership. When the School reaches the close of its capital campaign at the end of December, it is safe to say the historic fundraising effort will have been a resounding success. The Campaign for Harvard... View Details
- 01 Mar 2005
- News
Campaign Passes Goal, Continues
SALTER: student financial aid vital to HBS. With little fanfare, The Campaign for Harvard Business School reached the $500 million mark at the end of 2004. The School’s first-ever campaign will continue... View Details
- 01 Jun 2005
- News
Fellowship Campaign Approaching Goal
As the campaign enters the homestretch, HBS is focused on its goal of raising $100 million for MBA fellowships. Student need for financial aid is continually rising, and HBS is committed to ensuring that qualified applicants from all... View Details
- April 1990 (Revised January 1993)
- Case
Ad Council's AIDS Campaign (A): Advertising Strategy
By: V. Kasturi Rangan and Janet Montgomery
Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details
Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry
Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (A): Advertising Strategy." Harvard Business School Case 590-105, April 1990. (Revised January 1993.)
- 21 Sep 2012
- News
A Presidential Campaign Should Be a Conversation
- July 2023
- Teaching Note
The Business of Campaigns
By: Vincent Pons
Teaching Note for HBS Case No. 723-039. View Details
- Web
Campaign Leadership Committee - Alumni
Giving Campaign Leadership Committee Giving Campaign Leadership Committee A dedicated group of alumni and friends served as ambassadors for The Harvard Business School Campaign, which concluded on June 30,... View Details
- March 1996 (Revised October 1997)
- Case
Dewar's (B): Preliminary Results of the Repositioning Campaign
By: Alvin J. Silk and Lisa Klein Pearo
Reports the strategic choices made by Dewar's and briefly describes the implementation of the campaign from its launch in September 1993 through September 1995. View Details
Keywords: Product Positioning; Marketing Strategy; Advertising Campaigns; Food and Beverage Industry
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (B): Preliminary Results of the Repositioning Campaign." Harvard Business School Case 596-085, March 1996. (Revised October 1997.)
- October 2016
- Case
U.S. Presidential Campaign 2016: Marketing Communication Strategy
By: Robert J. Dolan
On October 18, 2016, Democratic nominee Hillary Clinton and Republican nominee Donald Trump began the last three weeks of the 2016 presidential campaign by preparing for the next day's third and final presidential debate. Tuesday, November 8 was Election Day, but in... View Details
- September 2007
- Case
Still Leading (B7): Dr. Evelyn Murphy—The Next Campaign
By: Rosabeth Moss Kanter and Lance P. Pierce
Describes how a former public official became an advocate who started a nonprofit organization after losing her campaign for governor. View Details
Keywords: Government and Politics; Personal Development and Career; Nonprofit Organizations; Transition
Kanter, Rosabeth Moss, and Lance P. Pierce. "Still Leading (B7): Dr. Evelyn Murphy—The Next Campaign." Harvard Business School Case 308-040, September 2007.
- April 1995
- Case
USAir "Letters to Travelers" Campaign
By: Stephen A. Greyser and Norman Klein
Keywords: Advertising Campaigns; Air Transportation; Advertising Industry; Air Transportation Industry
Greyser, Stephen A., and Norman Klein. USAir "Letters to Travelers" Campaign. Harvard Business School Case 595-105, April 1995.
- December 2022 (Revised June 2023)
- Case
Hacking the U.S. Election: Russia's Misinformation Campaign
By: Shikhar Ghosh
The case discusses the relatively low technology approach used by Russia to influence the U.S. Presidential Election in 2016. Although political parties manipulating the media was not a new phenomenon, the Russians ran a broad, well-financed, and sophisticated social... View Details
Keywords: Political Elections; International Relations; Social Media; Power and Influence; Information; Russia; United States
Ghosh, Shikhar. "Hacking the U.S. Election: Russia's Misinformation Campaign." Harvard Business School Case 823-043, December 2022. (Revised June 2023.)
- 07 Nov 2008
- News
Obama Ran a Capitalist Campaign
- 16 May 2011
- News