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- 28 Feb 2017
- First Look
First Look at New Research, February 28
company’s nascent sales function as Augmedix grows. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/817048-PDF-ENG Harvard Business School Case 417-053 Susan Cassidy at Bertram Gilman International In 2016, Susan Cassidy, VP of sales and marketing for the... View Details
Keywords: Sean Silverthorne
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
savings of 40% versus national brands through the elimination of the BrandTax, the hidden costs the company claimed consumers paid for a national brand. As the venture-funded startup entered the fiercely competitive CPG industry, it was... View Details
Keywords: Dina Gerdeman