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- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
What makes a movie click with an audience? How important is buzz in the success or failure of an entertainment product? Should worldwide releases of movies be done over time, or all at once? Those are the kinds of questions that interest... View Details
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
the company's success over its 20-year existence. But Sunil Gupta, an expert on marketing and digital technology who wrote a recent case on Amazon, sees deeper motives behind the company creating its own Christmas in July. "I think... View Details
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
companies that use stealth positioning adopt a covert approach. They conceal the true nature of their products by affiliating them with a different category. This is a powerful strategy for marketers when a category is in some way... View Details
Keywords: by Youngme Moon
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
and women in society. "No One Uses Myspace" To continue on the issue of online representation of offline societal trends, Piskorski also looked at usage patterns of MySpace. Today's perception is that Twitter has the buzz and... View Details
- 06 May 2015
- What Do You Think?
Are You Ready for Personalized Predictive Analytics?
not, who implicated him wrongly. How important are these concepts to our future? Is this a big deal or just another buzz term in business for the next several years? Are you ready for predictive analytics applied to you? If not, what are... View Details
Keywords: by James Heskett
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Companies Must Forget—and Borrow
are finding interesting new ways to engage customers and garner attention. He described the buzz generated for the upcoming Zoolander sequel when actors Ben Stiller and Owen Wilson walked the catwalk as their supermodel alter egos during... View Details
- 05 Feb 2014
- Research & Ideas
Can Putin Score Olympic Gold?
merchandise sales, with sales so far topping only $30 million, compared to Vancouver's $51 million. Such lackluster performance spells trouble not only for the Games themselves, but also for all of the brands that hope to ride its bobsled to View Details
- 04 Dec 2012
- Research & Ideas
Book Excerpt: Harder Than I Thought
Robert Austin, Richard Nolan, and Shannon O'Donnell Jim Barton barely reacted when the doorbell rang. Immersed in content streaming to a tablet propped up behind his cereal bowl, he waved an empty spoon past one ear, as if pushing away a View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
agencies; and even nightclubs, among other industries. The idea: Invest big money in a few top talents or brands—think Jay-Z, LeBron James, or Marvel Comics—to create buzz for a "tent-pole" product that produces most of a... View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
continue to evolve. Performance improves and prices drop. Today, artificial intelligence is used in the selection of retail sites and to facilitate one-to-one marketing programs; voice recognition routes callers to specific store... View Details
- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
What applications might they suggest, William A. Sahlman asked his students, for "electronic ink"—particles and dyes, embedded in a surface, that could be charged to form changing texts without the bother of paper and printing? The class snapped to attention,... View Details
Keywords: by John S. Rosenberg
- 14 Oct 2014
- First Look
First Look: October 14
offshore clusters of multinationals are not a simple reflection of domestic industrial clusters. Agglomeration economies including capital-good market externality and technology diffusion play a more important role in the offshore... View Details
Keywords: Sean Silverthorne
- 26 Aug 2013
- Lessons from the Classroom
Built for Global Competition from the Start
Thanks to the Internet, entrepreneurs are no longer confined to a local geography when building a new business—the world can be their market from day one. But building a startup as a global business requires managers with skills and... View Details
- 24 Apr 2020
- Op-Ed
Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19
market but at a position that is the most critical leadership position for an NFL team. Tom Brady, the six-time super bowl champion widely considered the NFL’s Greatest of All Time (GOAT), signed with the Tampa Bay Buccaneers, after the... View Details
- 18 Aug 2011
- Lessons from the Classroom
Business Plan Contest: 15 Years of Building Better Entrepreneurs
different," Conforti confesses. "The plan all along was to turn Finale into a national dessert chain. We ran into the buzz saw of the recession just as we opened a fourth restaurant in a high-end mall. That's now a couple of years in the... View Details