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Publications

Publications

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  • All HBS Web  (67)
    • People  (1)
    • News  (21)
    • Research  (36)
  • Faculty Publications  (7)

Show Results For

  • All HBS Web  (67)
    • People  (1)
    • News  (21)
    • Research  (36)
  • Faculty Publications  (7)
← Page 2 of 67 Results →
  • 11 Mar 2019
  • Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

complicated history still dominate public consciousness. Memories of failed peace talks tend to loom larger than Israel’s image as a startup nation. Thousands of Instagram posts from Tel Aviv’s gay pride festivities or the buzz from... View Details
Keywords: by Danielle Kost; Tourism
  • 12 Dec 2011
  • HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

In the spring of 2005, media outlets from Gizmodo to Good Morning America were buzzing about Clocky, an alarm clock that jumped off the nightstand and rolled away chirping and beeping, forcing its owner to get out of bed to turn it off... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 10 Jan 2011
  • Research & Ideas

Is Groupon Good for Retailers?

potentially building buzz among consumers above and beyond sales to the consumers who actually buy the vouchers. This effect is more difficult to measure, but many merchants perceive it to be real. Where it exists, it's an important... View Details
Keywords: by Carmen Nobel; Advertising; Technology
  • 05 Mar 2012
  • Research & Ideas

Is JC Penney’s Makeover the Future of Retailing?

Ron Johnson's latest undertaking has the makings of a perfect business school case study. As the new CEO of J.C. Penney he's charged with transforming an aging department store chain with lagging market share. The sweeping plan begun... View Details
Keywords: by Kim Girard; Retail
  • 03 Jun 2022
  • Research & Ideas

In a Work-from-Anywhere World, How Remote Will Workers Go?

hiring net, Choudhury points out. “There was a recent report that the diversity of [Twitter’s] workforce has gone up because of work-from-anywhere. If a company allows working from anywhere, then you can hire from anywhere,” he says. “You're no longer constrained to... View Details
Keywords: by Kara Baskin
  • 07 Jul 2003
  • What Do You Think?

Can We Have Too Much Productivity Improvement?

faith that markets will once again bring labor back into equilibrium... the alternative of suppressing advances in efficiency is not within the realm of reason." Amy Savin commented, "I believe that increases in productivity are... View Details
Keywords: by James Heskett
  • 29 Jan 2021
  • Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

publicized vaccination, generating buzz about the shot. To encourage influenza vaccinations in 2010, BlueCross BlueShield of Louisiana highlighted both mega- and micro-influencers on billboards, TV ads, and social media, increasing... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim
  • 10 Jan 2012
  • First Look

First Look: January 10

  PublicationsGlobal, Local, and Contagious Investor Sentiment Authors:Malcolm Baker, Jeffrey Wurgler, and Yu Yuan Publication:Journal of Financial Economics (forthcoming) Abstract We construct investor sentiment indices for six major stock View Details
Keywords: Sean Silverthorne
  • 03 Nov 2003
  • Research & Ideas

Making Money Making Movies

What makes a movie click with an audience? How important is buzz in the success or failure of an entertainment product? Should worldwide releases of movies be done over time, or all at once? Those are the kinds of questions that interest... View Details
Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video
  • 01 Jun 2014
  • News

Faculty Q&A: The Cup Runneth Over

and so forth. The ever-intensifying social media buzz around the Cup can heighten interest and exposure, but it also can create a lot of distracting "noise" that marketers can't control. What's in it for... View Details
Keywords: Garry Emmons
  • Person Page

Media

Media

This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details

  • 15 Jul 2015
  • Research & Ideas

Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

the company's success over its 20-year existence. But Sunil Gupta, an expert on marketing and digital technology who wrote a recent case on Amazon, sees deeper motives behind the company creating its own Christmas in July. "I think... View Details
Keywords: Re: Sunil Gupta; Retail
  • 13 Jun 2005
  • Research & Ideas

Rescuing Products with Stealth Positioning

companies that use stealth positioning adopt a covert approach. They conceal the true nature of their products by affiliating them with a different category. This is a powerful strategy for marketers when a category is in some way... View Details
Keywords: by Youngme Moon
  • 14 Oct 2013
  • Research & Ideas

Blockbuster! Why Star Power Works

agencies; and even nightclubs, among other industries. The idea: Invest big money in a few top talents or brands—think Jay-Z, LeBron James, or Marvel Comics—to create buzz for a "tent-pole" product that produces most of a... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 01 Jun 2005
  • News

New Magazine Makes Its Mark

Phillips and Nelson: Book reviews are their business. Courtesy Allison Nelson and Jon Phillips Three years after launching Bookmarks magazine, a bimonthly guide to new books, Allison Nelson and Jon Phillips (both MBA ’95) are still refining their View Details
Keywords: Roger Thompson; Bookmarks; News, Library, Internet, and Other Services; Information; Publishing Industries (except Internet); Information
  • 06 May 2015
  • What Do You Think?

Are You Ready for Personalized Predictive Analytics?

not, who implicated him wrongly. How important are these concepts to our future? Is this a big deal or just another buzz term in business for the next several years? Are you ready for predictive analytics applied to you? If not, what are... View Details
Keywords: by James Heskett
  • 14 Sep 2009
  • Research & Ideas

Understanding Users of Social Networks

and women in society. "No One Uses Myspace" To continue on the issue of online representation of offline societal trends, Piskorski also looked at usage patterns of MySpace. Today's perception is that Twitter has the buzz and... View Details
Keywords: by Sean Silverthorne; Advertising; Publishing
  • 28 Mar 2018
  • Blog Post

Event Planning for Recruiting Success - Part 1

positive buzz among students bring a mix of both senior and junior personnel to their event and provide information that is not otherwise available on the company website about company culture, day to day responsibilities, career paths,... View Details
Keywords: All Industries
  • 01 Mar 2007
  • News

Microsoft’s Ballmer Makes His Pitch

portable digital media device, designed to challenge Apple’s wildly successful iPod, to market too late? Without hesitation, Ballmer candidly replied, “Sure, it’s too late” — an admission greeted with approving applause. But that turned... View Details
Keywords: News, Library, Internet, and Other Services; Information; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Feb 2000
  • News

Better Mousetraps: At Product Design Fair, Student Ideas Get Real

Internet. And yes, Carraway said her team had its share of failure in the process. "After we conducted our market interviews, we realized that some of our questions were leading and that we hadn't thought to talk to people while they were... View Details
Keywords: Margie Kelley
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