Buying Process - Publications - Faculty & Research

11 Mar 2021
News

Leading with Heart

And Aisha unfortunately had the same condition that Tanya did. And then we had to battle like crazy to save her. We had to fly her to the UK. I had only $2,000 in my pocket. Enough to just buy an air ticket, one-way air ticket. I didn't... View Details

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

have a business model that will get us to profitability. We make money when users buy offsets. So currently the primary service we provide that customers want to pay for is if they want to offset their footprint, the average subscriber... View Details

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

numerous undertakings to roll out no- or low-emission products and processes in multiple sectors. Hence, the major auto producers, globally, have announced commitments to phase out production of new internal combustion engines by 2035 to... View Details

01 Feb 2002
News

It's academic. (Not!)

organizational behavior. "I love the intellectual hunt behind research," he says. "It's a process of trying to understand elements that initially don't seem to have any relation to one another. When they come together, it's a big... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

20 Jan 2023
News

Free Spirits

(In medieval Europe, it was consumed daily because the presence of alcohol made it a safer alternative to water.) And the recipe has remained largely unchanged. To make either low- or no-alcohol beer, one begins with a batch of full-test brew. An evaporative View Details

Keywords: Jen McFarland Flint; Food Services and Drinking Places; Hospitality

01 Oct 2001
News

Calling the Tune: Negotiation as an Improvisational Dance

Before you make that next big deal — to buy a car, hire new staff, or acquire a company — you'd better brush up on your ballroom skills. In business today, negotiating is more like an intricate dance than a cold transaction, according to... View Details

Keywords: Margie Kelley; Colleges, Universities, and Professional Schools; Educational Services

01 Dec 1998
News

Year 2000 Computer Problem and You: Disaster for Some, Lessons for All

people and process as much as technology. So there's more to the Y2K problem than technology? Definitely. You can tell a lot about a company by how it's reacting to the Y2K problem. An organization whose people failed to see how it would... View Details

01 Dec 2013
News

Faculty Books

a Chaotic World by Michael Wheeler (Simon & Schuster) Wheeler, the MBA Class of 1952 Professor of Management Practice, retired, shows how master negotiators thrive in the face of chaos and uncertainty. They understand negotiation as a View Details

25 Aug 2022
News

Comfort Zone

and Brazil. It’s not a stretch to understand why this is the case: If airports can reduce processing time through security and reduce anxiety, they will be increasing leisure time inside the airport—and commercial revenues. “But a... View Details

01 Jun 2017
News

Streamlining the Supermarket

A new alumni-backed venture hopes robots will change how we buy our milk, bread, and eggs. In early 2016, José Vicente Aguerrevere (MBA 2002) attended a talk at HBS by Mick Mountz (MBA 1996), founder of Kiva Systems. Kiva’s small, mobile... View Details

Keywords: Francis Storrs

01 Apr 1999
News

A Random Sampling of HBS Graduates in the News

he told the Boston Business Journal (January 114, 1999). Added Krasnow, "The [medical] system today doesn't really provide the resources people need. Patients are discharged from hospitals very quickly." CardioResponse customers rent or View Details

19 Jan 2017
News

Finding Purpose in Profit

summit of every challenge they took on, a small market share was not in their plans, and they continued to push hard. In 2006, outdoor giant Timberland came knocking on their door, offering to buy and support the brand while letting... View Details

Keywords: Robert S. Benchley; B corporations

01 Jun 2004
News

Luxe Redux

stars, outdoor sportsmen, the British military, and the Royal family. In 1997, Burberry launched a revitalization of the brand that showcased the ongoing appeal of its more timeless products while expanding into fashionable clothing and accessories for men and women.... View Details

Keywords: Julia Hanna; luxury; Retail Trade

17 Jul 2020
News

Support System

families,” says Akuete. “So there were a few children of her workers for whom she would buy computers or pay tuition. But it wasn’t really codified in any way, and there was no commitment to it at a broader level. My stepping in just made... View Details

Keywords: Maureen Harmon

01 Jun 2024
News

Case Study: Ready for an Upgrade

that was building precision components destined for SpaceX rockets, again she found an inefficient process that relied on legacy systems. Seeing the same old problem from a new angle, she called Anne Wen (MBA 2022), her HBS space club... View Details

Keywords: Jen McFarland Flint; Computer Systems Design and Related Services; Professional Services

01 Oct 1996
News

Leading In a New Era

been very aggressive in using technology to change processes such as how you buy a ticket, how you get on an airplane, and so forth," he says. American is known for many of the innovations that... View Details

Keywords: Nancy O. Perry

22 Feb 2022
News

Savings and Loam

process was painful, he concedes, but federally insured deposits would make all the pain and suffering worthwhile by clearing a key blockage in the system. While he was building Walden Local and its supply chain of small farms and... View Details

Keywords: Jen McFarland Flint; Funds, Trusts, and Other Financial Vehicles; Finance

14 Oct 2020
News

Sewn with Love

raise money by selling merchandise in New York, London, and Tokyo. “It was a win-win for consumers who were able to buy beautiful clothes and bags at discount and still feel like they were doing something good for others,” she observes.... View Details