Buyer - Publications - Faculty & Research

Illustration by Jon Krause Illustration by Jon Krause Brendan Kennealey (MBA 2006) wasn’t even searching for a business idea. A couple of years ago, the Wilmington, Delaware, native met up with an old friend who’d bought a new house. Over dinner this friend enumerated... View Details

Keywords: Jen McFarland Flint; Real Estate

01 Feb 1999
News

Too Much of a Good Thing?

- too much product (and too much production capability) chasing too few buyers - is hardly a new phenomenon. As a factor in market capitalism, overcapacity has been recognized and analyzed as a business-cycle reality by economic thinkers... View Details

Keywords: Garry Emmons

01 Jun 2024
News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details

01 Apr 2000
News

The World at a Click

we offer a unique way of using the Internet to maximize efficiency for both the buyers and the sellers," says Priceline cofounder Timothy G. Brier (MBA '75). Brier calls Priceline a pioneer in a technique called "demand collection," in... View Details

Keywords: Margie Kelly

16 Sep 2015
News

Creating more effective content across all media

Associate Professor Thales Teixeira’s research into the economics of attention explores the ways in which companies can better communicate with buyers of goods and services in a marketplace cluttered with messaging across all media.... View Details

01 Dec 2009
News

Downhill Re-Boot

remains to be seen is whether buyers will pony up the suggested retail price of $1,295 per pair. Hanson, a pioneer of the rear-entry boot, acknowledges that “in this very, very difficult economy,” there is “some skepticism around making... View Details

Keywords: Clothing and Clothing Accessories Stores; Retail Trade

01 Dec 2022
News

3-Minute Briefing: Yla Eason (MBA 1977)

would be difficult. But the toy business is a serious, cutthroat industry. Later, my experience building Olmec Toys would be documented in an HBS case. I was working as an editor at Standard and Poor’s when I started Olmec. I had no direct experience in consumer... View Details

Keywords: Julia Hanna; entrepreneurship; diversity; leadership; Miscellaneous Manufacturing; Manufacturing

01 Mar 2008
News

Sarah Talley’s Key Negotiation Principles

marriage. Communication and compromise is key. Don’t take for granted that just because the buyer is young they don’t know what they are talking about or that it will be an easy sell. Most young buyers are... View Details

Keywords: General Merchandise Stores; Retail Trade

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Online marketplaces may encourage bias

In Starwood Deal, Conventional Wisdom Upended

What Salespeople Need to Know About the New B2B Landscape

Homebuyer Tax Credits Threaten the FHA

George Says Dell Going Private `Is a Stretch'

Harvard's Retsinas Interview on U.S. Home Prices

Stephen Covey, RIP

How to think like a gourmet

To Increase Sales, Get Customers to Commit a Little at a Time

Investing in India and the role of Indian entrepreneurs

Airbnb Isn’t Doing Enough

Fixing Discrimination in Online Marketplaces

Case Study: The Home Team