Buyer - Publications - Faculty & Research

residential buyers make informed decisions in similar circumstances, Kennealey concluded. So he launched Nester in the beginning of 2023. The service projects 15 years’ worth of maintenance and repair costs based on data points found... View Details

Keywords: Jen McFarland Flint; Real Estate

01 Feb 1999
News

Too Much of a Good Thing?

- too much product (and too much production capability) chasing too few buyers - is hardly a new phenomenon. As a factor in market capitalism, overcapacity has been recognized and analyzed as a business-cycle reality by economic thinkers... View Details

Keywords: Garry Emmons

01 Jun 2024
News

Alumni and Faculty Books

a world where buying decisions are made not in months or days, but in seconds. The enemy in today’s customer environment is friction. Those who can minimize friction, guiding potential buyers rapidly through the ‘tornado funnel’ buying... View Details

01 Mar 2008
News

Sarah Talley’s Key Negotiation Principles

marriage. Communication and compromise is key. Don’t take for granted that just because the buyer is young they don’t know what they are talking about or that it will be an easy sell. Most young buyers are... View Details

Keywords: General Merchandise Stores; Retail Trade

01 Dec 2022
News

3-Minute Briefing: Yla Eason (MBA 1977)

would be difficult. But the toy business is a serious, cutthroat industry. Later, my experience building Olmec Toys would be documented in an HBS case. I was working as an editor at Standard and Poor’s when I started Olmec. I had no direct experience in consumer... View Details

Keywords: Julia Hanna; entrepreneurship; diversity; leadership; Miscellaneous Manufacturing; Manufacturing

01 Dec 2018
News

Evergreen Business

of the 125-acre property. From there, “it can literally take half a day to buy a tree,” says Kok. The leisurely pace is all part of the purchase price—which starts at $85 for a six-foot fir or spruce. Only about 25 percent of US live-tree View Details

Keywords: Jen McFarland Flint

01 Sep 2010
News

Condo Mania

Biscayne Bay. Someday, Sternlicht believes, wealthy buyers will want to live there; right now, he concedes, “this looks like an abandoned property. We have to make it look like it’s alive” (New York Times, May 30, 2010). Sternlicht became... View Details

Keywords: Accommodation; Hospitality; Real Estate

01 Apr 2000
News

The World at a Click

we offer a unique way of using the Internet to maximize efficiency for both the buyers and the sellers," says Priceline cofounder Timothy G. Brier (MBA '75). Brier calls Priceline a pioneer in a technique called "demand collection," in... View Details

Keywords: Margie Kelly

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In Starwood Deal, Conventional Wisdom Upended

What Salespeople Need to Know About the New B2B Landscape

Online marketplaces may encourage bias

Homebuyer Tax Credits Threaten the FHA

George Says Dell Going Private `Is a Stretch'

Harvard's Retsinas Interview on U.S. Home Prices

Stephen Covey, RIP

How to think like a gourmet

To Increase Sales, Get Customers to Commit a Little at a Time

Investing in India and the role of Indian entrepreneurs

Airbnb Isn’t Doing Enough

Fixing Discrimination in Online Marketplaces

Case Study: The Home Team