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- All HBS Web
(3,269)
- People (25)
- News (885)
- Research (1,361)
- Events (13)
- Multimedia (21)
- Faculty Publications (690)
- January 2023
- Module Note
Network Effects in Technology
By: Andy Wu and Matt Higgins
In business and strategy contexts, network effects are often accompanied by bandwagon (or herding) effects, positive feedback loops (or accumulated advantage effects), and market tipping (or winner-take-all dynamics). Though these phenomena are often grouped together... View Details
Wu, Andy, and Matt Higgins. "Network Effects in Technology." Harvard Business School Module Note 723-417, January 2023.
- Summer 2020
- Article
Accelerating Innovation Through a Network of Ecosystems: What Companies Can Learn from One of the World's Largest Networks of Accelerator Labs
By: Elizabeth J. Altman and Frank Nagle
A United Nations agency with a sweeping mission and sprawling global presence may not appear to be the most likely place where companies can learn new techniques for accelerating innovation — but appearances can be deceiving. The United Nations Development Programme... View Details
Altman, Elizabeth J., and Frank Nagle. "Accelerating Innovation Through a Network of Ecosystems: What Companies Can Learn from One of the World's Largest Networks of Accelerator Labs." MIT Sloan Management Review 61, no. 4 (Summer 2020).
- July 2000 (Revised July 2001)
- Case
Sycamore Networks
By: Joseph B. Lassiter III and Daniel J. Green
Founders Desh Deshpande and Dan Smith reflect on Sycamore's sales strategies and consider how going public might affect the morale of its key employees. In the optical networking sector, technological change and exploding demand has created a market for talent in which... View Details
Keywords: Applied Optics; Entrepreneurship; Sales; Business Strategy; Initial Public Offering; Retention; Employees; Communication Technology; Technological Innovation; Communications Industry; Telecommunications Industry
Lassiter, Joseph B., III, and Daniel J. Green. "Sycamore Networks." Harvard Business School Case 801-076, July 2000. (Revised July 2001.)
- May 2006 (Revised July 2007)
- Case
Tropos Networks
By: Joseph B. Lassiter III and Elizabeth Kind
As Ron Sege, president and CEO of Tropos Networks, walked through the halls of the firm's offices, he realized that the space they had moved into only about a year ago was already becoming too small. The company, based in Sunnyvale, California, was founded in late 2000... View Details
Lassiter, Joseph B., III, and Elizabeth Kind. "Tropos Networks." Harvard Business School Case 806-201, May 2006. (Revised July 2007.)
- August 2022
- Background Note
Retail Media Networks
By: Eva Ascarza, Ayelet Israeli and Celine Chammas
In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their... View Details
Keywords: Advertisers; Advertising Media; Media And Broadcasting Industry; Retail; Retail Analytics; Retail Promotion; Retailing; Ecommerce; E-Commerce Strategy; E-commerce; Marketing Communication; Targeting; Targeted Advertising; Targeted Marketing; Advertising; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Media; Marketing Channels; Retail Industry; Consumer Products Industry; Advertising Industry; United States
Ascarza, Eva, Ayelet Israeli, and Celine Chammas. "Retail Media Networks." Harvard Business School Background Note 523-029, August 2022.
- 2023
- Working Paper
Mapping Organizational-Level Networks Using Individual-Level Connections: Evidence from Online Professional Networks
By: Shelley Xin Li, Frank Nagle and Aner Zhou
Organization-level networks facilitate the flow of information and business activities in the
economy. Prior research relies solely on high-level connections to measure these networks. Therefore, to
understand the role of employee connections at all job levels in... View Details
Keywords: Networks; Value; Social and Collaborative Networks; Innovation and Invention; Knowledge Sharing; Employees; Social Media
Li, Shelley Xin, Frank Nagle, and Aner Zhou. "Mapping Organizational-Level Networks Using Individual-Level Connections: Evidence from Online Professional Networks." Harvard Business School Working Paper, No. 24-010, August 2023.
- November 2019
- Article
The Relevance of Broker Networks for Information Diffusion in the Stock Market
By: Marco Di Maggio, Francesco Franzoni, Amir Kermani and Carlo Sommavilla
This paper shows that the network of relationships between brokers and institutional investors shapes information diffusion in the stock market. We exploit trade-level data to show that central brokers gather information by executing informed trades, which is then... View Details
Keywords: Broker Networks; Institutional Investors; Asset Prices; Business and Shareholder Relations; Institutional Investing; Information; Knowledge Dissemination; Financial Markets; Asset Pricing
Di Maggio, Marco, Francesco Franzoni, Amir Kermani, and Carlo Sommavilla. "The Relevance of Broker Networks for Information Diffusion in the Stock Market." Journal of Financial Economics 134, no. 2 (November 2019): 419–446.
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School... View Details
- 31 Mar 2016
- News
Network Effects Aren’t Enough
- 07 Oct 2014
- News
Network Effect
who could double as a penny-wise administrator and a fundraiser. A mutual friend at Greylock recommended Timothy Armour (MBA 1975) to McCance as a potential consultant. Armour, who had some 20 years’ experience in development and operations at nonprofits, including... View Details
Keywords: Linda Kush
- 13 Jul 2023
- News
The Network Effect
Karan Mathur (left) and Dina Model (Illustration by Gisela Goppel) Karan Mathur (left) and Dina Model (Illustration by Gisela Goppel) When Dina Model and Karan Mathur (both MBA 2015) met through mutual friends during their first year at HBS, neither was envisioning a... View Details
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
If the ongoing social networking revolution has you scratching your head and asking, "Why do people spend time on this?" and "How can my company benefit from the social network... View Details
- 2016
- Working Paper
Do Network Dynamics Undermine Idea-based Network Advantages? Experimental Results from an Entrepreneurship Bootcamp
By: Rembrand Koning
Do networks plentiful in ideas provide early stage startups with performance advantages? On the one hand, network positions that provide access to a multitude of ideas are thought to increase team performance. On the other hand, research on network formation argues... View Details
Koning, Rembrand. "Do Network Dynamics Undermine Idea-based Network Advantages? Experimental Results from an Entrepreneurship Bootcamp." Working Paper, August 2016.
- Article
Strategic Networks and Entrepreneurial Ventures
Much research suggests that social networks shape the emergence and development of nascent ventures. Scholars have argued that founders' and firms' networks influence innovation and the identification of entrepreneurial opportunities, as well as facilitate the... View Details
Keywords: Social and Collaborative Networks; Innovation and Invention; Opportunities; Value; Body of Literature; Research; Outcome or Result; Business Ventures; Entrepreneurship; Relationships; Management Practices and Processes; Power and Influence
Stuart, Toby E., and Olav Sorenson. "Strategic Networks and Entrepreneurial Ventures." Strategic Entrepreneurship Journal 1, nos. 3-4 (December 2007): 211–227.
Understanding Users of Social Networks
If the ongoing social networking revolution has you scratching your head and asking, "Why do people spend time on this?" and "How can my company benefit from the social network revolution?" you've got a lot in common with Harvard Business School professor Mikolaj... View Details
- Article
Network Effects Aren't Enough
By: Andrei Hagiu and Simon Rothman
In many ways, online marketplaces are the perfect business model. Since they facilitate transactions between independent suppliers and customers rather than take possession of and responsibility for the products or services in question, they have inherently low cost... View Details
Keywords: Digital Platforms; Competition; Internet and the Web; Network Effects; Market Participation
Hagiu, Andrei, and Simon Rothman. "Network Effects Aren't Enough." Harvard Business Review 94, no. 4 (April 2016): 65–71.
- Apr 25 2012
- Testimonial
The Power of the OPM Network
- May 29, 2018
- Article
Building Your Own Network When You're Part of a Family Business
By: Josh Baron and Judy Lin Walsh
Baron, Josh, and Judy Lin Walsh. "Building Your Own Network When You're Part of a Family Business." Harvard Business Review (website) (May 29, 2018).
- Web
A Network for Change | Social Enterprise | Harvard Business School
The Social Enterprise Initiative is a focal point for the creativity and energy of our worldwide community. This network includes students and alumni with backgrounds in all sectors who seek to engage in socially-driven pursuits at... View Details
- January 2006 (Revised October 2007)
- Background Note
Managing Networked Businesses: Course Overview for Students
Provides an overview for students of the MBA elective course Managing Networked Businesses (MNB). MNB focuses on management challenges in businesses that exhibit network effects. The first section of the note explains that such businesses comprise a large and growing... View Details
Keywords: Business Model; Capital Structure; Business or Company Management; Network Effects; Organizational Design; Business and Government Relations; Social and Collaborative Networks; Competitive Strategy
Eisenmann, Thomas R. "Managing Networked Businesses: Course Overview for Students." Harvard Business School Background Note 806-103, January 2006. (Revised October 2007.)