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  • All HBS Web  (8,959)
    • People  (24)
    • News  (1,894)
    • Research  (4,996)
    • Events  (44)
    • Multimedia  (75)
  • Faculty Publications  (3,260)
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  • 01 Dec 1985
  • Keynote Speech

Model Management Systems: Proposed Model Representations and Future Designs

By: L. M. Applegate, G. Klein, B. R. Konsynski and J. F. Nunamaker
Keywords: Management Systems
Citation
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Applegate, L. M., G. Klein, B. R. Konsynski, and J. F. Nunamaker. "Model Management Systems: Proposed Model Representations and Future Designs." International Conference on Information Systems, December 01, 1985.
  • Teaching Interest

DESIGN THEORY AND PRACTICE ES285

By: Roberto Verganti

Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and Practice (DTP) empowers students to create products that are meaningful, to people who use them and to... View Details

Keywords: Integrated Design; Leadership; User Experience Design; Design; Strategy; Technology; Product Design
  • January 2008 (Revised August 2009)
  • Module Note

Competing through Business Models (A)

By: Ramon Casadesus-Masanell and Joan E. Ricart
This note defines the concepts of business model and the value loop. It also introduces business model representations and proposes four tests for evaluating business models in isolation. This is the first note in a series of three written for the HBS elective course... View Details
Keywords: Business Model; Competitive Strategy; Value
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Casadesus-Masanell, Ramon, and Joan E. Ricart. "Competing through Business Models (A)." Harvard Business School Module Note 708-452, January 2008. (Revised August 2009.)
  • Web

Business Model Shift

Winning companies owe their success to a business model that effectively creates and captures value. When organizations link a business model to... View Details
  • October 2014 (Revised January 2016)
  • Case

IDEO: Human-Centered Service Design

By: Ryan W. Buell and Andrew Otazo
The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details
Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru
Citation
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Buell, Ryan W., and Andrew Otazo. "IDEO: Human-Centered Service Design." Harvard Business School Case 615-022, October 2014. (Revised January 2016.)
  • 2016
  • Working Paper

Designing and Aligning Organizations: The Congruence Model

By: Charles A. O'Reilly III, David Nadler and Michael Tushman
Citation
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O'Reilly, Charles A., III, David Nadler, and Michael Tushman. "Designing and Aligning Organizations: The Congruence Model." Working Paper, 2016.
  • December 2011 (Revised October 2014)
  • Background Note

Business Model Analysis for Entrepreneurs

By: Thomas Eisenmann
This note defines a business model and its major elements: a customer value proposition, a technology and operations management plan, a go-to-market plan, and a profit formula. For each element, the note lists questions that an entrepreneur must address when evaluating... View Details
Keywords: Business Model
Citation
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Eisenmann, Thomas. "Business Model Analysis for Entrepreneurs." Harvard Business School Background Note 812-096, December 2011. (Revised October 2014.)
  • 1986
  • Article

Model Management Systems: Designs for Decision Support

By: L. M. Applegate, B. Konsynski and J. Nunamaker
Keywords: Management; System; Design; Decision Making
Citation
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Applegate, L. M., B. Konsynski, and J. Nunamaker. "Model Management Systems: Designs for Decision Support." Decision Support Systems 2 (1986): 81–92.
  • January 2003 (Revised May 2005)
  • Case

Zipcar: Refining the Business Model

By: Myra M. Hart, Michael J. Roberts and Julia Stevens
Zipcar is a start-up organized around the idea of "sharing" car usage via a membership organization. This case describes several iterations of the Zipcar business model and financial plan. These iterations include a very early version and a version developed just prior... View Details
Keywords: Service Operations; Renting or Rental; Business Model; Business Plan; Entrepreneurship; Economic Growth; Management Skills; Transportation; Business Startups; Financial Strategy; Corporate Finance; Growth and Development Strategy; Transportation Industry; Service Industry
Citation
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Hart, Myra M., Michael J. Roberts, and Julia Stevens. "Zipcar: Refining the Business Model." Harvard Business School Case 803-096, January 2003. (Revised May 2005.)
  • 2011
  • Working Paper

Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models

By: Ramon Casadesus-Masanell and Feng Zhu
We study sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic interactions between an innovative entrant and an incumbent where the incumbent may imitate the... View Details
Keywords: Business Model; Innovation and Invention; Market Entry and Exit; Competitive Strategy; Competitive Advantage; Value
Citation
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Casadesus-Masanell, Ramon, and Feng Zhu. "Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models." Harvard Business School Working Paper, No. 11-003, July 2010. (Revised September 2011.)

    Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models

    This paper provides the first formal model of business model innovation. Our analysis focuses on sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic... View Details
    • May 2017 (Revised September 2018)
    • Supplement

    Hilti Fleet Management (B): Towards a New Business Model

    By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
    The (B) case tackles the implementation and scaling process of fleet management over the years. Finally, the case explores current challenges facing the BMI. View Details
    Keywords: Hilti; Business Model Innovation; BMI; Fleet Management; Decision-making; Implementation; Power Tools Industry; Europe; Switzerland; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Customer Focus and Relationships; Construction; Innovation and Invention; Leasing; Strategy; Growth Management; Decision Making; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Latin America; Africa; Japan; Hong Kong; France; Italy; Spain
    Citation
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    Casadesus-Masanell, Ramon, Oliver Gassmann, and Roman Sauer. "Hilti Fleet Management (B): Towards a New Business Model." Harvard Business School Supplement 717-465, May 2017. (Revised September 2018.)
    • Research Summary

    Competing business models

    By: Ramon Casadesus-Masanell
    Building on the literatures on competitive positioning and the theory of industrial organization, my work seeks to tackle previously unaddressed questions by studying situations where firms compete in dissimilar ways. Some examples of these questions include:View Details
    • November 2015 (Revised February 2020)
    • Teaching Note

    IDEO: Human-Centered Service Design

    By: Ryan W. Buell
    The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details
    Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru
    Citation
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    Related
    Buell, Ryan W. "IDEO: Human-Centered Service Design." Harvard Business School Teaching Note 616-038, November 2015. (Revised February 2020.)
    • January 2021
    • Technical Note

    Business Model Ideation

    By: Stig Leschly and Benjamin Henkes
    Citation
    Educators
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    Leschly, Stig, and Benjamin Henkes. "Business Model Ideation." Harvard Business School Technical Note 821-071, January 2021.
    • April 2010
    • Course Overview Note

    Competing through Business Models

    By: Ramon Casadesus-Masanell
    This note was prepared to aid instructors in the EC course “Competing through Business Models” (CTBM). Describes the course objectives; the conceptual framework used in the course; some central principles that emerge from this framework; and the modular structure of... View Details
    Keywords: Curriculum and Courses; Business Model
    Citation
    Related
    Casadesus-Masanell, Ramon. "Competing through Business Models." Harvard Business School Course Overview Note 710-470, April 2010.​
    • May 2024
    • Article

    Design of Off-Grid Lighting Business Models to Serve the Poor: Field Experiments and Structural Analysis

    By: Bhavani Shanker Uppari, Serguei Netessine, Ioanna Popescu and Rowan P. Clarke
    A significant proportion of the world's population has no access to grid-based electricity and so relies on off-grid lighting solutions. Rechargeable lamp technology is gaining popularity as an alternative off-grid lighting model in developing countries. In this paper,... View Details
    Keywords: Technological Innovation; Developing Countries and Economies; Consumer Behavior; Poverty; Logistics; Business Model; Utilities Industry
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    Uppari, Bhavani Shanker, Serguei Netessine, Ioanna Popescu, and Rowan P. Clarke. "Design of Off-Grid Lighting Business Models to Serve the Poor: Field Experiments and Structural Analysis." Management Science 70, no. 5 (May 2024): 3038–3058.
    • 22 Jul 2010
    • Working Paper Summaries

    Business Model Innovation and Competitive Imitation

    Keywords: by Ramon Casadesus-Masanell & Feng Zhu
    • 24 Apr 2009
    • News

    The art of designing a model home

    • March 31, 2020
    • Article

    Reinventing the Direct-to-Consumer Business Model

    By: Len Schlesinger, Matt Higgins and Shaye Roseman
    Over the past decade, a new breed of “direct-to-consumer” (DTC) startups, including Warby Parker and Casper, helped forge a new business model. But lately that business model is faltering as the advantages that early entrants enjoyed have evaporated. To retool, DTC... View Details
    Keywords: Direct-to-consumer; Omnichannel; Business Model; Change; Strategy
    Citation
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    Schlesinger, Len, Matt Higgins, and Shaye Roseman. "Reinventing the Direct-to-Consumer Business Model." H05HI1. Harvard Business Review Digital Articles (March 31, 2020).
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