Publications

Publications

Filter Results: (37) Arrow Down

Show Results For

← Page 2 of 37 Results
  • 07 Apr 2020
  • News

Bringing the Case Method Online

  • Web

School Leadership | About

Affairs Brian Kenny Chief Marketing & Communications Officer Jana Kierstead Executive Director, MBA and Doctoral Programs and External Relations Ellen Mahoney Chief Human Resources Officer Richard P. Melnick... View Details
  • Web

Podcast - Business & Environment

in the voluntary carbon market. Mike and Duncan join host Brian Kenny to unpack how Calyx Global evaluates carbon credit quality, how the company maintains independence in a space vulnerable to conflicts of... View Details
  • Web

Founders & Investors - Entrepreneurship

David Baker Co-Founder & COO, MBAs Across America MBA 2014 Joseph Baron Co-Founder & CEO, Janus Biotherapeutics MBA 1999 Nancy M. Barry President, NBA Enterprise Solutions to Poverty MBA 1975 Ruzwana Bashir CEO, Peek.com MBA 2011 Marla Malcolm Beck Co-Founder & CEO,... View Details
  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

entitled, Super Bowl Storytelling. I'm your host, Brian Kenny, and you're listening to Cold Call, recorded live at the 2019 Evanta CMO Executive Summit. Shelle Santana is an expert in consumer behavior, particularly in relation to... View Details
Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting
  • 15 Nov 2020
  • News

Podcasts Engage New Audiences with HBS

relatable—they can help listeners understand what makes HBS distinctive and how it’s making a difference in the world,” explains Brian Kenny, HBS’s chief marketing and communications officer and host of “Cold Call.” Two to three times a... View Details
  • 01 Sep 2015
  • News

Case Studies for Your Commute

practice of management? These are a few of the questions that will be answered in the new HBS podcast Cold Call, available this month via iTunes. “We want this podcast to reflect what is unique and distinctive about HBS,” says Brian... View Details
Keywords: Dan Morrell
  • 6 Jan 2016
  • Interview

A Microchip in Your Medicine

By: Richard G. Hamermesh and Brian Kenny
Related
  • 30 Nov 2021
  • Interview

TikTok: Super App or Supernova?

By: Jeffrey F. Rayport and Brian Kenny
TikTok’s parent company, ByteDance, was launched in 2012 around the simple idea of helping users entertain themselves on their smartphones while on the Beijing Subway. By May 2020, TikTok operated in 155 countries and had roughly 1 billion monthly active users, placing... View Details
Keywords: Apps; Artificial Intelligence; Business Startups; Mobile and Wireless Technology; Business Model; Digital Platforms; Growth and Development Strategy; AI and Machine Learning; Social Media
Related
  • 28 Feb 2019
  • Interview

Pursuing Precision Medicine at Intermountain Healthcare

By: Richard G. Hamermesh and Brian Kenny
Related
  • 20 Aug 2024
  • Interview

Angel City Football Club: A New Business Model for Women’s Sports

By: Jeffrey F. Rayport, Brian Kenny and Nicole Tempest Keller
Angel City Football Club (ACFC) was founded in 2020 by venture capitalist Kara Nortman, entrepreneur Julie Uhrman, and actor and activist Natalie Portman. As outsiders to professional sports, the all-female founding team had rewritten the playbook for how to build a... View Details
Keywords: Brands and Branding; Gender; Franchise Ownership; Business Model; Sports Industry
Related
  • 27 May 2014
  • News

Crowdsourcing the Capitalist's Dilemma

Huffstetler, MBA 2009 Jennifer Hyman, MBA 2009 Faye Iosotaluno, MBA 2008 Santiago Izaguirre, MBA 2006 Dinkar Jain, MBA 2010 Cristian Jitianu, MBA 2012 Charu Juneja, MBA 2003 Stephan Kam, MBA 2007 Maria Karaivanova, MBA 2009 Thomas Karthaus, MBA 2007 View Details
Keywords: April White; Management of Companies and Enterprises; Management
  • 20 Dec 2016
  • Research & Ideas

The 10 Most Popular 'Cold Call' Podcasts

What do Stella McCartney, Apple, Netflix, and Wal-Mart have in common? They were all subjects of the most popular episodes of Harvard Business School's Cold Call podcast in the last year. Twice monthly, host and Chief Marketing and Communications Officer View Details
Keywords: Re: Multiple Faculty
  • 01 Mar 2011
  • News

The Rankings Game

weight is assigned to the various answers. “I think people would be surprised just how different the methodologies are,” says Brian Kenny, chief marketing and communications officer at HBS whose office manages the data requests that... View Details
Keywords: Roger Thompson; rankings; Colleges, Universities, and Professional Schools; Educational Services
  • 11 Aug 2016
  • Cold Call Podcast

Why College Rankings Keep Deans Awake at Night

Bill, thank you very much for joining me today. Bill: Brian, it's pleasure. Thank you. Brian: You can find this case along with thousands of other in the HBS case collection at hbr.org. I'm Brian Kenny you... View Details
Keywords: Re: William C. Kirby; Education
  • 29 Apr 2020
  • Book

The Key to Powerful Social Change: Small Villages

Who will solve the great problems facing humanity, a list of critical issues that only begins with the current pandemic? In the interview below, Rosabeth Moss Kanter discusses her recent book, Think Outside the Building, and her view that solutions are most likely to... View Details
Keywords: by Dina Gerdeman