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- Faculty Publications (36)
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- All HBS Web (167)
- Faculty Publications (36)
- March 2014
- Teaching Note
Sweet Deal—Industry Self-Regulation of Breakfast Cereal Advertising to Children
By: Dennis Yao
- 24 Jul 2019
HBS MBA Program Breakfast Chat for Women in Tel Aviv
Join us before work for a casual breakfast and conversation with local HBS alumni. This event is designed for prospective students to learn more about the MBA Program, the admissions process, and the community of women at HBS. View Details
- March 1973
- Case
Champions of Competition vs. the Breakfast of Champions: The Case of Ready-to-Eat Cereals
Markham, Jesse W. "Champions of Competition vs. the Breakfast of Champions: The Case of Ready-to-Eat Cereals." Harvard Business School Case 373-249, March 1973.
- 31 Jan 2016
- News
McDonald’s reaps the benefit of all day breakfasts and table service
- 1979
- Chapter
Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals
By: John A. Quelch
Quelch, John A. "Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals." In Advances in Consumer Research, Volume 6, edited by William L. Wilkie, 263–268. Ann Arbor, MI: Association for Consumer Research, 1979.
- 22 Mar 2016
- News
Why Meeting a First Date for Breakfast Might not Be a Bad Idea
- February 7, 2020
- Article
America's Crisis of Contempt: What I Said in My Address to the National Prayer Breakfast on Thursday
By: Arthur C. Brooks
Brooks, Arthur C. "America's Crisis of Contempt: What I Said in My Address to the National Prayer Breakfast on Thursday." Washington Post (February 7, 2020).
- 1980
- Chapter
Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals
By: S. Ash, C. Duhaime and J. Quelch
Ash, S., C. Duhaime, and J. Quelch. "Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals." In Marketing: Towards Excellence in the Eighties, edited by V. Jones, 263–279. Montreal: Administrative Sciences Association of Canada, 1980.
- December 1999 (Revised June 2002)
- Exercise
Salt Harbor: Confidential Information for Brims
Two-party negotiation involving a bed and breakfast and an incoming coffee chain. View Details
Keywords: Negotiation
Wheeler, Michael A. "Salt Harbor: Confidential Information for Brims." Harvard Business School Exercise 800-078, December 1999. (Revised June 2002.)
- December 1999 (Revised June 2002)
- Exercise
Salt Harbor: Confidential Information for Easterly
Two-party negotiation involving a bed and breakfast and an incoming coffee chain. View Details
Wheeler, Michael A. "Salt Harbor: Confidential Information for Easterly." Harvard Business School Exercise 800-077, December 1999. (Revised June 2002.)
- December 2017 (Revised March 2018)
- Case
Kellogg Company/eighteen94 capital
By: David Bell, Damien McLoughlin and Natalie Kindred
With 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world’s largest producer of branded packaged cereal and a leader in branded convenience foods. Founded in 1906 and based in Michigan, the company had a proud history of product and... View Details
Keywords: CPG; Consumer Packaged Goods; Cereal; Battle Creek; Michigan; Breakfast; Snack; Agribusiness; Change Management; Growth Strategy; Corporate Venture Capital; Innovation; Startup; Brand; Brand ＆ Product Management; Advertising; Demand and Consumers; Innovation and Invention; Venture Capital; Food; Brands and Branding; Marketing; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consumer Products Industry; United States; Michigan; North America
Bell, David, Damien McLoughlin, and Natalie Kindred. "Kellogg Company/eighteen94 capital." Harvard Business School Case 518-061, December 2017. (Revised March 2018.)
- December 2004 (Revised June 2005)
- Case
Chez Cora
By: David E. Bell, Hal Hogan and Carin-Isabel Knoop
Chez Cora is a chain of breakfast restaurants that successfully expanded from Quebec to Ontario. Is it organized appropriately for more growth? Could the concept work in the United States? If so, how should a migration to the United States be structured? Includes color... View Details
Keywords: Food; Global Strategy; Innovation Strategy; Growth Management; Service Operations; Food and Beverage Industry; Service Industry; Canada; United States
Bell, David E., Hal Hogan, and Carin-Isabel Knoop. "Chez Cora." Harvard Business School Case 505-054, December 2004. (Revised June 2005.)
- March 2011
- Case
United Cereal: Lora Brill's Eurobrand Challenge
By: Christopher A. Bartlett and Carole Carlson
The case, set within the European organization of a giant multinational breakfast foods company, describes a launch decision for a new cereal product. As the case evolves, the decision has major strategic and organizational implications for Lora Brill, European VP. The... View Details
Keywords: Subsidiaries; Market Entry; Multinational Corporations; Strategy; Business Subsidiaries; Managerial Roles; Multinational Firms and Management; Organizational Design; Organizational Structure; Marketing Strategy; Market Entry and Exit; Product Launch; Cross-Cultural and Cross-Border Issues; Retail Industry; Food and Beverage Industry; Europe
Bartlett, Christopher A., and Carole Carlson. "United Cereal: Lora Brill's Eurobrand Challenge." Harvard Business School Brief Case 114-269, March 2011.
- December 2005 (Revised April 2011)
- Case
C.W. Post
By: Nitin Nohria, Anthony Mayo and Mark Benson
In 1906, C.W. Post had to move his latest breakfast product--corn flakes--from store shelves into cereal bowls nationwide. Post genuinely believed his corn flakes and other breakfast foods would make people well. Through sampling and other innovative sales and... View Details
Keywords: Entrepreneurship; Innovation and Invention; Brands and Branding; Product Marketing; Sales; Food and Beverage Industry; Battle Creek
Nohria, Nitin, Anthony Mayo, and Mark Benson. "C.W. Post." Harvard Business School Case 406-063, December 2005. (Revised April 2011.)
- 24 Feb 2023
- Blog Post
My Classroom Experience During Harvard Business School’s Summer Venture in Management Program
studies with vigor and enthusiasm in the dorm common areas; receiving the infamous “HBS cold call” from Professor Anita Elberse, or worse, from Lebron James, Beyoncé, LL Cool J, or the many other case protagonists she likes to “bring to life”; dashing with my... View Details
- January 2022
- Article
Pushed into a Crowd: Repositioning Costs, Resources, and Competition in the RTE Cereal Industry
By: Young Hou and Dennis Yao
This paper exploits a natural experiment involving self-regulation in the ready-to-eat (RTE) breakfast cereal industry to evaluate the performance impact of product repositioning. It then examines how a product's brand equity value declines with repositioning distance... View Details
Keywords: Positioning; Resources; Brand Equity; Competitive Dynamics; Non-market Strategy; Regulation; Repositioning; Product Positioning; Performance Evaluation; Brands and Branding; Competitive Strategy; Consumer Products Industry
Hou, Young, and Dennis Yao. "Pushed into a Crowd: Repositioning Costs, Resources, and Competition in the RTE Cereal Industry." Strategic Management Journal 43, no. 1 (January 2022): 3–29.
- March 2000 (Revised April 2004)
- Case
VacationSpot.com & Rent-A-Holiday: Negotiating a Trans-Atlantic Merger of Start-Ups
Describes a potential trans-Atlantic merger between two young companies in the Internet space. VacationSpot.com, based in Seattle, and Rent-A-Holiday, based in Brussels, both offer online listings and reservations for independent leisure lodging (i.e., villas,... View Details
Keywords: Negotiation; Valuation; Internet and the Web; Mergers and Acquisitions; Business Startups; Cross-Cultural and Cross-Border Issues; Travel Industry; United States; Brussels
Kuemmerle, Walter, and William J. Coughlin Jr. "VacationSpot.com & Rent-A-Holiday: Negotiating a Trans-Atlantic Merger of Start-Ups." Harvard Business School Case 800-334, March 2000. (Revised April 2004.)