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- February 1982 (Revised April 1994)
- Case
Breakfast Foods Corp. (A)
By: David E. Bell
Keywords: Food and Beverage Industry
- 1980
- Chapter
Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals
By: S. Ash, C. Duhaime and J. Quelch