Publications

December 2006 (Revised October 2007)
Case

Monsanto: Realizing Biotech Value in Brazil

By: David E. Bell and Mary L. Shelman

In 2003, Monsanto's patented "Roundup Ready" technology was used illegally on 70-80% of the soybean area in southern Brazil. Under pressure from U.S. soybean growers, who were paying to license the technology, the firm implemented an innovative delivery-based... View Details

Keywords: Plant-Based Agribusiness; Patents; Lawfulness; Emerging Markets; Product Development; Agriculture and Agribusiness Industry; Biotechnology Industry; Brazil

February 2023 (Revised June 2023)
Case

Doing Business in São Paulo, Brazil

By: Hise O. Gibson, Leonard A. Schlesinger, Ruth Costas and Pedro Levindo

The case uses the example of a large investment made by French retail group Carrefour in Brazil to discuss the opportunities and challenges of doing business in the country. It gives readers an overview of Brazil’s economic transformation since its colonial years until... View Details

Keywords: Business Cycles; Development Economics; Developing Countries and Economies; Economic Growth; Economic Sectors; Economy; Macroeconomics; Business History; Brazil; Latin America

September 1998 (Revised September 1998)
Background Note

Note on Privatization in Brazil

Focuses on the historical evolution of Brazil's state-owned enterprises and efforts to privatize them. View Details

Keywords: Privatization; Brazil

November 2015
Case

Advanced Leadership Pathways: Beatriz Cardoso and Education in Brazil

By: Rosabeth M. Kanter, Daniella Suarez and Ai-Ling Jamila Malone

Beatriz Cardoso, founder of Laboratório de Educação (Education Laboratory) had a dream to propel Brazilian education. However challenges in fundraising made it difficult to scale up her project, based on helping adults help children improve their literacy skills. To... View Details

November 2003 (Revised November 2015)
Case

Brazil at the Wheel

By: Geoffrey Jones

Taught in the second-year MBA elective on the Evolution of Global Business. Examines the costs and benefits of the Brazilian government's policies to encourage foreign multinationals to develop an automobile industry during the 1950s. A combination of incentives and... View Details

Keywords: Foreign Direct Investment; Multinational Firms and Management; Policy; Government and Politics; Business History; Business and Government Relations; Auto Industry; Brazil

11 Jun 2012
News

Starting Up in Brazil

Keywords: Clothing and Clothing Accessories Stores; Retail Trade; Miscellaneous Store Retailers; Retail Trade

March 1987
Case

Brazil and the Cruzado Plan

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September 2012 (Revised September 2014)
Case

Doing Business in Brazil

By: Aldo Musacchio, Gustavo A. Herrero, Ricardo Reisen de Pinho, Cintra Scott and Jill Avery

This case examines the challenges and opportunities of doing business in Brazil. It highlights Brazil's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of... View Details

Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Emerging Markets; Business Ventures; Strategy; Brazil

August 2006 (Revised October 2012)
Case

Natura: Global Beauty Made in Brazil

By: Geoffrey G. Jones and Ricardo Reisen de Pinho

Explores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and... View Details

Keywords: Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Corporate Social Responsibility and Impact; Beauty and Cosmetics Industry; Brazil

January 22, 2015
Other Article

Are Capital Controls Effective? Firm-level Evidence from Brazil

By: Laura Alfaro, Anusha Chari and Fabio Kanczuk

Capital controls are back in fashion. This column discusses new firm-level evidence from Brazil showing that capital controls segment international financial markets, reduce external financing, and lower firm-level investment. They disproportionately affect small,... View Details

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May 1983
Case

Brazil and the World Economy

By: Dennis J. Encarnation III and Richard H.K. Vietor

Keywords: Development Economics; Business and Government Relations; Banks and Banking; Brazil

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2011
Other Teaching and Training Material

Immersion Experience Program Note: Brazil

By: Aldo Musacchio, Thales S. Teixeira, Stephanie Galloway, Cassie Bordeau and Felix Oberholzer-Gee

Companies visited: Allied Advanced Technologies, BrasilAgro, Clearsale, Dafiti.com.br, Globo, Groupon Brazil, Insper, JGP Investimentos, LIGHT, Maracana Stadium, Petrobras S.A., Vale S.A. View Details

Keywords: Brazil

July 2005 (Revised April 2007)
Teaching Note

Brazil at the Wheel (TN)

By: Geoffrey G. Jones

Teaching Note to (9-804-080). View Details

Keywords: Brazil

12 Mar 2017
News

Wal-Mart Doubles Down in Brazil Despite Sluggish Sales

Fast Answer

FIELD Global Immersion Resources: Brazil

Where can I find country, industry and market information and news about Brazil? Industry and market research Passport Click on Search on the upper left side of the main screen to get started. Locate the industry of interest and then choose a geography. Click on Run... View Details

April 2023 (Revised April 2023)
Case

Eike Batista: Making or Breaking Brazil

By: Geoffrey Jones, Pedro Magalhães and Daniel Tong

July 2008 (Revised September 2009)
Supplement

Arauco (B): "Papel" in Brazil

By: Ramon Casadesus-Masanell, Jorge Tarzijan and Jordan Mitchell

This is Part B to the "Arauco: Forward Integration or Horizontal Expansion?" case. This short case looks at the company in late 2007 after it has decided to invest in a Brazilian joint venture involving forests, saw mills, and a paper mill. The case acts as an epilogue... View Details

Keywords: Joint Ventures; Investment; Vertical Integration; Forest Products Industry; Pulp and Paper Industry; Brazil; Chile