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10 Sep 2012
News

Forge ahead, and build your brand

09 Jul 2024
News

Non-Fungible Tokens (NFTs) and Brand Building

04 Apr 2018
News

Rebuilding the Girl Scouts Brand

Mishka Pitter-Armand (MBA 2003) was never a Girl Scout; but she is a go-getter, an innovator, a risk taker, and a leader. “When you bring those four words together,” Pitter-Armand says, “they form the acronym G.I.R.L.” In late 2016,... View Details

09 Jul 2010
News

The World Cup Brand Winner: Adidas or Nike?

01 Feb 2017
News

The Hot New Brand of Higher Education

29 Oct 2020
News

How to Build a Digital Brand That Lasts

19 Mar 2014
News

A Brand Manager's Guide to Losing Control

30 Jun 2017
News

Rebuilding the Girl Scouts Brand

Photos by Chris Taggart Mishka Pitter-Armand (MBA 2003) was never a Girl Scout; but she is a go-getter, an innovator, a risk taker, and a leader. “When you bring those four words together,” Pitter-Armand says, “they form the acronym... View Details

Keywords: April White

26 Sep 2014
News

How to market brand Beyoncé

02 Jun 2015
News

'Call Me Caitlyn' And The Jenner Brand

27 Apr 2020
News

How Brands Unwittingly Fund Disinformation

Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

24 Mar 2011
News

Brands matter - but so do ads-Chrystia Freeland

01 Feb 1999
News

Newman's Own Brand of Charity

Newman's Own, Inc., lunched with Dean Kim B. Clark, and fielded students' questions at an informal hour-long gathering sponsored by the Social Enterprise Club. The case, written by Initiative on Social Enterprise chair Professor James E.... View Details