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  • All HBS Web  (3,816)
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  • All HBS Web  (3,816)
    • People  (15)
    • News  (851)
    • Research  (2,110)
    • Events  (8)
    • Multimedia  (69)
  • Faculty Publications  (1,492)
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  • 10 Sep 2012
  • News

HBS Cases: Branding Yoga

  • 01 Apr 2008
  • News

The Brand Called Obama

  • 26 Mar 2010
  • News

Forge ahead, and build your brand

  • 09 Jul 2024
  • News

Non-Fungible Tokens (NFTs) and Brand Building

  • 09 Jul 2010
  • News

The World Cup Brand Winner: Adidas or Nike?

  • 04 Apr 2018
  • News

Rebuilding the Girl Scouts Brand

Mishka Pitter-Armand (MBA 2003) was never a Girl Scout; but she is a go-getter, an innovator, a risk taker, and a leader. “When you bring those four words together,” Pitter-Armand says, “they form the acronym G.I.R.L.” In late 2016,... View Details
  • 19 Mar 2014
  • News

A Brand Manager's Guide to Losing Control

  • 30 Jun 2017
  • News

Rebuilding the Girl Scouts Brand

Photos by Chris Taggart Mishka Pitter-Armand (MBA 2003) was never a Girl Scout; but she is a go-getter, an innovator, a risk taker, and a leader. “When you bring those four words together,” Pitter-Armand says, “they form the acronym... View Details
Keywords: April White
  • 01 Feb 2017
  • News

The Hot New Brand of Higher Education

  • 29 Oct 2020
  • News

How to Build a Digital Brand That Lasts

  • 26 Sep 2014
  • News

How to market brand Beyoncé

  • 27 Apr 2020
  • News

How Brands Unwittingly Fund Disinformation

Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 02 Jun 2015
  • News

'Call Me Caitlyn' And The Jenner Brand

  • 24 Mar 2011
  • News

Brands matter - but so do ads-Chrystia Freeland

  • 01 Feb 1999
  • News

Newman's Own Brand of Charity

Newman's Own, Inc., lunched with Dean Kim B. Clark, and fielded students' questions at an informal hour-long gathering sponsored by the Social Enterprise Club. The case, written by Initiative on Social Enterprise chair Professor James E.... View Details
  • 18 May 2010
  • News

Brands and the Dark Side of Social Media

  • 13 Jun 2016
  • News

Brands count cost of celebrity ties after Johnny Depp and Maria Sharapova

  • 22 Dec 2020
  • News

Dove: Maintaining a Brand with Purpose

  • 25 Oct 2015
  • News

Legacy Brands And Millenials: The Art Of Courtship

  • 05 Oct 2010
  • News

In Charge of a Beloved Brand

Keywords: Executive, Legislative, and Other General Government Support; Executive, Legislative, and Other General Government Support
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