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  • April 2009 (Revised May 2010)
  • Case

Urbi and the City Licensee Managers

By: John D. Macomber and Regina Garcia-Cuellar
A leading low income housing builder in Mexico decides which prospective new local partner best extends its advantages in managing twin production lines of homes and clients. URBI has built substantial competitive advantage in the technology and culture that matches... View Details
Keywords: Mortgages; Government and Politics; Housing; Growth and Development Strategy; Brands and Branding; Market Entry and Exit; Production; Supply Chain; Organizational Culture; Franchise Ownership; Partners and Partnerships; Competitive Advantage; Real Estate Industry; China; India; Mexico; United States
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  • 01 Aug 2017
  • First Look

First Look at New Research and Ideas, August 1

Brand (in)fidelity: When Flirting with the Competition Strengthens Brand Relationships By: Consiglio, I., D. Kupor, F. Gino, and M.I. Norton Abstract—We document the existence and consequences of View Details
Keywords: Sean Silverthorne
  • July 2012
  • Case

Droga5: Launching Jay-Z's Decoded

By: Anita Elberse and Kwame Owusu-Kesse
In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of... View Details
Keywords: Advertising; Advertising Campaigns; Marketing; Brands and Branding; Entertainment; Advertising Industry; Entertainment and Recreation Industry
Related
  • 15 Nov 2016
  • First Look

November 15, 2016

Case 517-021 Brand Portfolio Strategy and Brand Architecture While companies choose to brand their products and services in many different ways, there are some central tenets... View Details
Keywords: Sean Silverthorne

    John A. Deighton

    John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

    Keywords: advertising; banking; beverage; communications; computer; consumer products; credit card; e-commerce industry; financial services; grocery; hotels ＆ motels; information technology industry; marketing industry; music; pharmaceuticals; professional services
    • 20 Mar 2007
    • First Look

    First Look: March 20, 2007

    in frequent contact with department stores to help them present her clothing in display and to customers. In the 1980s, after building up her designer brand name, Claiborne expanded her business through licensing arrangements with quality... View Details
    Keywords: Martha Lagace
    • Web

    Hiring Organizations

    Origin Blue Sage Capital Blue Wolf Capital Partners Blumberg Capital Blumhouse Book of the Month Boston Consulting Group - BCG Boston Consulting Group - BCG X Boston Public Schools Boston Scientific BRAC International BrainSpec Brandes... View Details
    • 08 Apr 2008
    • First Look

    First Look: April 8, 2008

    http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=307076 Financing American Housing Construction in the Aftermath of War Harvard Business School Case 708-032 At the start of WWI, the United States faced a significant View Details
    Keywords: Martha Lagace
    • 14 Apr 2015
    • First Look

    First Look: April 14

    collection of innovative research and management insights that build upon the foundations of the first book but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering... View Details
    Keywords: Sean Silverthorne
    • 21 Oct 2014
    • First Look

    First Look: October 21

    sustainability solutions to a range of client organizations. Megaprojects are finite-duration initiatives involving multiple diverse entities in the design and delivery of a large-scale development, such as a brand new ecologically... View Details
    Keywords: Sean Silverthorne
    • Web

    Placement - Doctoral

    Dissertation: Essays in Macroeconomics Advisors: Xavier Gabaix , Matteo Maggiori , and Ludwig Straub Gregor Schubert Business Economics, 2021 Placement: University of California-Los Angeles, Anderson School of Management Dissertation: Essays in View Details
    • 13 Jan 2003
    • Research & Ideas

    The Subconscious Mind of the Consumer (And How To Reach It)

    customers themselves are not aware? Zaltman: There are several helpful approaches. One is to double check stated beliefs with actual behavior. For example, many consumers report handling competing brands and comparing prices at the point... View Details
    Keywords: by Manda Mahoney
    • 26 Apr 2024
    • HBS Case

    Deion Sanders' Prime Lessons for Leading a Team to Victory

    caught the eye of major brands and led to marketing contracts. Ultimately, Sanders would go on to become one of the only athletes in the world to simultaneously play professional football and baseball, winning two Super Bowls in the NFL... View Details
    Keywords: by Avery Forman; Sports
    • 23 Jan 2024
    • Book

    More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

    soon, the way NFTs work is similar to the way that the text on a deed to a house turns a dime-a-dozen sheet of paper into a record of ownership for a potentially quite valuable asset—which of course makes the deed itself valuable, too.... View Details
    Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services
    • 01 Jun 2023
    • HBS Case

    A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

    Jordan brand and served as president of the Portland Trail Blazers NBA team? Probably not, says HBS Professor Francesca Gino, who coauthored the case with HBS Senior Lecturer Hise Gibson and HBS Professor Frances X. Frei, as well as... View Details
    Keywords: by Dina Gerdeman; Apparel & Accessories
    • 22 May 2024
    • HBS Case

    Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

    you. It doesn’t rely on what you say. It observes what you do and choose not to do and builds a model of who you are.” Ghosh’s analysis debuts at a time when TikTok is drawing fresh scrutiny related to how its Chinese owners influence global markets and minds. In... View Details
    Keywords: by Rachel Layne; Technology
    • 28 Apr 2009
    • First Look

    First Look: April 28, 2009

    purest drinking waters, sold at an ultra-premium price in a sleek cylindrical glass bottle of minimalist design. In the U.S. (the company's primary market), VOSS's high-end brand presence is strongest in on-premise locations—specifically,... View Details
    Keywords: Martha Lagace
    • Web

    HBS - The year in Review

    staff with an eye toward identifying and responding to trends. Faculty Total 322 Female 28% Minority 28% Staff Total 1,325 Female 65% Minority 26% More Key Faculty & Staff Metrics Cash House Dedication On April 11, 2022, James I. Cash,... View Details
    • Web

    2023 Reunion Presentations - Alumni

    Rise of DTC Brands – Implications for Legacy Brands Professor Rajiv Lal This modified case discussion did not require pre-reading. + More Info – Less Info We discuss the forces that have given rise to many... View Details
    • 04 Apr 2023
    • Book

    Two Centuries of Business Leaders Who Took a Stand on Social Issues

    While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
    Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology