Brand Strategy - Publications - Faculty & Research

What inspired you to launch Forby Entertainment Partners? I started working on film and TV shoots in New York City during college. My first boss, an executive producer, recommended Edward Jay Epstein’s book, The Hollywood Economist: The Hidden Financial Reality Behind... View Details

Keywords: Robert Bochnak

01 Dec 1997
News

Multimedia Martha: Sharon Patrick Cooks Up A Winner

As president of Martha Stewart Living Omnimedia (MSLO), Sharon L. Patrick (MBA '78) oversees business strategy and operations at one of the country's most talked-about enterprises. She is a former partner at McKinsey & Co. and former... View Details

01 Dec 2023
News

Rounding the Bend

Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing

01 Jun 2023
News

Pet Project

Maev recently launched an Amazon option for one-off orders (as opposed to Maev’s subscription plan), with the strategy of using Amazon as an awareness channel rather than for actual distribution. But how should the entrepreneur think... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

01 Mar 2024
News

Counter Intelligence

When Pano Christou (AMP 195, 2018) was hired at Pret A Manger in 2000, the idea that he would one day run the entire company could not have been further from his mind. At the chain’s Carnaby Street shop, in London’s Soho district, the 22-year-old had enough work just... View Details

Keywords: Amy Crawford

01 Mar 2024
News

Unlocking the Power of Community

When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does... View Details

Keywords: April White

01 Mar 2024
News

Case Study: Testing the Waters

Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details

Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade

Publications

Publications

Show Results For

Show Results For

Are you looking for?

U.S. Economic Development Administration and Harvard Business School Unveil Brand New U.S. Cluster Mapping and Registry Website

Taking the Helm

How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

Supermarkets’ new motto: Be prepared

Does Le Pliage Help or Hurt the Longchamp Luxury Brand?

Harvard Business School Offers New Executive Education Program in China

New Balance Lawsuit Shows How Flimsy the ‘Made in USA’ Label Actually Is

Flying into heavy Corporate Fog

Drop Shipping, Explained

A Dedication to Creation: India's Ad Man Ranjan Kapur

Sales Strategy: Stay Cool, Cute and Exclusive

The Munich Oktoberfest: From Local Tradition to Global Capitalism

Innovation Under Constraint: Constructing a Turnaround at Lego

The First Five Years: Brooke Biederman (MBA 2019)