Filter Results:
(50)
Show Results For
- All HBS Web
(50)
- News (15)
- Research (25)
- Multimedia (4)
- Faculty Publications (14)
Show Results For
- All HBS Web
(50)
- News (15)
- Research (25)
- Multimedia (4)
- Faculty Publications (14)
- Web
Online Creating Brand Value Course | HBS Online
storytelling strategies, relationships, and the importance of adapting to changing market conditions. Overall, I would definitely recommend this course to a colleague who is interested in taking a deeper dive into View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
chauvinism has been dialed back, a clear indicator that brand storytelling has evolved with the times. At a cost of over $5 million for a 30 second spot, competition between the advertisers is every bit as... View Details
- 06 Aug 2019
- News
Super Bowl Ads Sell Products, but Do They Sell Brands?
- Career Coach
Judy Shen-Filerman
Judy (HBS '94) has a passion for helping students shape their career vision, improve their storytelling and be effective communicators in US corporate culture. Judy’s coaching firm specializes in developing professionals from non-US... View Details
- 17 Sep 2024
- Cold Call Podcast
Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry
- Profile
Jason A. Kilar
My co-founder Rich Tom and I observed that the audiences so coveted by traditional TV were gravitating toward a new generation of digital storytellers. Many of these voices have become brands in their own right and have built passionate... View Details
Jill J. Avery
Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details
Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage
- 07 Jul 2022
- HBS Case
How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)
Creamery in 2010, a Brooklyn ice cream parlor that would grow to 16 stores in four states by 2020. Smith’s clever flavors—mixing pecan pie and Sufganiyah jelly donuts in “Thanksgivukkah,” for example—were so enticing that Walt Disney pitched a View Details
Keywords: by Pamela Reynolds
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
change the identity meanings associated with their brands in general, especially for a brand that has a long history of narrative and storytelling and suddenly wants to shift... View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
acknowledge the impact it was having on people’s lives. Consumers also warned against brands taking advantage of the crisis. Consumers’ survey responses indicated that brand View Details
Keywords: by Jill Avery and Richard Edelman
- 18 Jul 2023
- News
The First Five Years: Brooke Biederman (MBA 2019)
between culture and commerce. I loved studying how other industries and art forms strive to address the needs of both “creatives” and “suits.” Brand Strategy was eye-opening, as I watched many of the same View Details
Keywords: Robert Bochnak
- Web
Podcast - Business & Environment
news and storytelling around climate change. Our prior episodes featured CNN, Netflix, and Sustainable Entertainment Alliance. In this episode, we are hosting Joel Makower, the co-founder and Chair of Trellis, formerly known as GreenBiz.... View Details
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
marketing communications should not ignore or turn a deaf ear to the crisis, but rather make sure to recognize it and acknowledge the impact it was having on people’s lives. Consumers also warned against brands taking advantage of the... View Details
Keywords: by Sean Silverthorne
- 01 Mar 2024
- News
Come Sail Away
work to make ends meet,” Sard recalls. A little over five years out from Tombolo’s start, Sard has this advice: “If you’re thinking of starting a business with a physical product that feels like a pretty narrow niche—but you think that niche can help you get a toehold,... View Details
- Web
HBS Alumni Conference: Accelerating Climate Solutions - Alumni
society and our planet. Probable Futures offers frameworks, tools, and storytelling to help people understand, prepare for, and choose between the futures that the climate offers us. Glendon is also a pro bono consultant to many... View Details
- 22 Feb 2022
- News
Breaking News
for—titles and papers, revenue mix, staff strength, audience strength, and brand strengths—to be able to identify promising opportunities. “And at the intersection between the two—impact and investment—our aspiration is to build a pooled... View Details
- Profile
Tessa Vacher-Desvernais
by making people feel uniquely connected with a brand. Changes in consumer shopping patterns made me want to build brands of the future. Digital was an invaluable echo chamber to the craftsmanship of heritage products. Technology provided... View Details
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
salves to help relieve them. Brands were looking to reassert traditional American values like inclusion and the celebration of differences in the face of more negative recent trends like anti-immigrant and anti-LGBTQ+ sentiment. That... View Details
- 01 Mar 2015
- News
Cracking Conferences
Molloy, who grew up on a dairy farm in County Offaly. “We hold our storytellers up as heroes. And being able to tell a good story helps you connect with people.” Grit and gratitude are two other Irish traits, she adds, conceding that... View Details
- 09 Apr 2018
- Blog Post
Is Business School Right for You?
was able to leverage my narrative and visual storytelling skills and my desire to tell stories that change people’s perspectives and lives. As a result, I’ve spent my career immersed in developing brand... View Details