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- All HBS Web (53)
- Faculty Publications (15)
Show Results For
- All HBS Web (53)
- Faculty Publications (15)
- Web
Mid-US - Global
Lecturer Hise Gibson discusses the case "Uncle Nearest: Creating a Legacy." In 2017, Fawn Weaver cofounded Uncle Nearest, a premium American whiskey brand created to honor the legacy of a formerly enslaved man, Nearest Green, who taught... View Details
- Web
Skydeck - Alumni
1961, DBA 1963) on his journey from Depression-era Nebraska to a 2020 Nobel Prize Leading to Salvation 2022 Alumni Achievement Award recipient Bob Ryan (MBA 1970) had just stepped off his last board when he was called on for a different sort of service: View Details
- Web
Faculty & Researchers - Managing the Future of Work
Senior Editor in Bain & Company’s global marketing team; and, prior to that, she was the Senior Vice President of Programs at the Initiative for a Competitive Inner City, a national not-for-profit focused on revitalizing America’s inner... View Details
- 22 Jan 2016
- Blog Post
Case Protagonists at HBS
revitalizer of such watch brands as Blancpain, Tag Heuer, and Hublot, was my favorite protagonist by a longshot. He spoke about love and passion being the only two things you need in this world – and... View Details
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
classic," says Matthew McEvoy (HBS MBA '89), strategic planning director at Burberry. Founded in 1856, the creator of the iconic trench coat has outfitted movie stars, outdoor sportsmen, the British military, and the Royal Family. In 1997, Burberry launched a... View Details
- Web
Courses by Faculty Unit - Course Catalog
Rangan Spring 2025 Q4 1.5 Creating Brand Value Michael Moynihan Fall 2024 Q2 1.5 Julian de Freitas Spring 2025 Q4 1.5 Digital Marketing Workshop Jacob Cook Fall 2024 Q1 1.5 Field Course: Business of the Arts (also listed under General... View Details
- 01 Aug 1998
- News
High Honors
innovative ideas and excellent instincts has demonstrated a knack for revitalizing the old and cultivating the new. Assuming leadership of Seagram-owned Tropicana in 1993, Marram presided over an organizational restructuring that has... View Details
- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
President and CEO of Banana Republic since 1995, Jeanne Jackson (MBA '78) has been credited with transforming the faltering safari clothing brand into one of the nation's leaders in - and definers of - casual attire. In 1998, Business... View Details
- 01 Dec 2008
- News
Designing Change
consultant.” It’s easy to see how students would relate to 35-year-old Kahn as he takes on CEO Bill Boyd’s challenge to help revitalize Muzak’s image with clients and its corporate culture on a budget of just $900,000. “Since Muzak’s name... View Details
Keywords: Julia Hanna
- 01 Jun 2004
- News
Luxe Redux
stars, outdoor sportsmen, the British military, and the Royal family. In 1997, Burberry launched a revitalization of the brand that showcased the ongoing appeal of its more timeless products while expanding... View Details
- 01 Dec 2005
- News
Style Check
Benetton Brain Trust: After learning at the knee of his father, Luciano, Alessandro is taking the family business forward. Working for his family’s company, whose colorful sportswear and controversial advertising made it a brand of... View Details
- 01 Dec 2014
- News
Instilling Production with Principles
Video Embed The Esquel Group has reduced water consumption at its factories by more than 50 percent in the last nine years. Asia–based Esquel Group is one of the world’s largest manufacturers of high-end cotton shirts, producing about 100 million shirts a year for... View Details
- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
new brands, revitalizing existing brands, and managing brand portfolios in the rapidly evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental View Details
- 01 Apr 2002
- News
Q&A - Mark Fields
Concluding a successful tenure at Mazda, Mark Fields was appointed on April 19 to head the Premier group, a London-based unit of Ford Motor Company, which controls Mazda. The Premier group, a $23 billion company, includes brands such as... View Details
- 21 May 2018
- Blog Post
Harnessing The Power of Collaboration to Create Opportunity in Chicago
corporations and individuals. Among the major donors are The Kellogg Company and Conagra Brands who see The Hatchery as a way to help them innovate. By transforming a city designated ‘food desert’ into a thriving economic food and... View Details
Keywords: Nonprofit / Government
- 01 Jan 2006
- News
Ann S. Moore, MBA 1978
decision because she loved magazines. When she was appointed chairman and CEO of the company in 2002, it was the highlight of her own success story. Now the highest-ranking woman in the Time Warner organization, Moore oversees more than 145 magazines, their Web sites,... View Details
- Web
Courses by Title - Course Catalog
Behavior Lynn Paine Spring 2025 Q3Q4 3.0 Crafting Your Life: The First 10 Years Post MBA (LIFE) Organizational Behavior Leslie Perlow Fall 2024 Q1Q2 3.0 Creating Brand Value Marketing Michael Moynihan Fall 2024 Q2 1.5 Creating View Details
- 13 Jul 2010
- First Look
First Look: July 13
neighborhood Down Under Manhattan Bridge Overpass (DUMBO) has seen a revitalization since the late 1970s. The neighborhood's business improvement district (BID) is charged with supplementing New York City's efforts in several areas,... View Details
Keywords: Martha Lagace
- 06 Mar 2012
- First Look
First Look: March 6
century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks revealed its vulnerability to political risk. Following the advent of the... View Details
Keywords: Sean Silverthorne
- 22 Feb 2018
- News
My First Job
entity. And my lesson was the value of mentors. If someone is really going to give you an opportunity, take it seriously, and give it your all. Lloyd Berutti, and I graduated in 1977. My first job getting out of business school was I went to Cincinnati to work for... View Details