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  • March 2019 (Revised April 2021)
  • Case

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli
When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Fifteen years later, the... View Details
Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health ＆ Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Retail Industry; Medical Devices and Supplies Industry; Manufacturing Industry; Health Industry; Green Technology Industry; Education Industry; Distribution Industry; Consumer Products Industry; Canada; United States; United Kingdom
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  • March 2014
  • Case

Jurlique: Globalizing Beauty from Nature and Science

By: Geoffrey Jones and Andrew Spadafora
Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit... View Details
Keywords: Australia; China; Environmental Strategies; Green Business; Marketing; Entrepreneurship; Globalization; Beauty and Cosmetics Industry; China; Australia; United States
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  • September 2012 (Revised January 2013)
  • Case

J.C. Penney's 'Fair and Square' Pricing Strategy

By: Elie Ofek and Jill Avery
As a he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
Keywords: Change Management; Consumer Behavior; Management Teams; Business Model; Marketing Strategy; Price; Brands and Branding; Decision Making; Retail Industry; United States
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  • June 2001 (Revised March 2002)
  • Case

Ducati

Focuses on the turnaround and strategic repositioning of Ducati, an Italian maker of high-end sport motorcycles, and describes the current concerns with the growth prospects of the company. Federico Minoli, the CEO and strategic mind behind the turnaround, knew that... View Details
Keywords: Growth and Development Strategy; Competitive Strategy; Product Positioning; Management Teams; Brands and Branding; Motorcycle Industry
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    Pietro Satriano

    Pietro Satriano is a Senior Lecturer at Harvard Business School.  He sits on the boards of CarMax, the largest omni-channel used car retailer in the U.S. and Metro, a large regional grocery retailer in Canada.  Pietro advises a number of food-tech startups and acts... View Details

    • October 2013 (Revised January 2016)
    • Case

    J.C. Penney's 'Fair and Square' Strategy (Abridged)

    By: Elie Ofek and Jill Avery
    As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
    Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States
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    • 14 Nov 2007
    • First Look

    First Look: November 14, 2007

    http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808040 Dove: Evolution of a Brand Harvard Business School Case 508-047 Examines the evolution of Dove from functional brand to a View Details
    Keywords: Martha Lagace
    • 28 Feb 2017
    • First Look

    First Look at New Research, February 28

    success factors for managing business experiments at the “incubation moment,” which appear to improve the prospects of success. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52307 forthcoming Strategy Science View Details
    Keywords: Sean Silverthorne
    • 14 Jan 2014
    • First Look

    First Look: January 14

    Square' Strategy As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A... View Details
    Keywords: Sean Silverthorne
    • 20 May 2014
    • First Look

    First Look: May 20

    Download working paper: http://ssrn.com/abstract=2270579   Cases & Course Materials Harvard Business School Case 314-114 The Park Hotels: Revitalizing an Iconic Indian Brand Priya Paul, chairperson of The Park Hotels, an award-winning... View Details
    Keywords: Sean Silverthorne
    • 13 Jan 2003
    • Research & Ideas

    The Subconscious Mind of the Consumer (And How To Reach It)

    customers themselves are not aware? Zaltman: There are several helpful approaches. One is to double check stated beliefs with actual behavior. For example, many consumers report handling competing brands and comparing prices at the point... View Details
    Keywords: by Manda Mahoney
    • 06 Jan 2014
    • Research & Ideas

    Technology Re-Emergence: Creating New Value for Old Innovations

    Behavior unit at Harvard Business School. "Successful companies may be able to reposition a 'dying' technology by redefining its identity and value for the customer." Raffaelli details his research in the paper Technology... View Details
    Keywords: by Carmen Nobel; Apparel & Accessories; Technology; Consumer Products
    • 01 Aug 1998
    • News

    High Honors

    determination, strength, and grace that has made her one of the most influential and noteworthy leaders in corporate America today. For the past 21 years, Fudge has demonstrated a remarkable ability to lead teams, reposition products, and... View Details
    • Web

    Harvard Business School

    president of Bestfoods, where was responsible for commercial management of branded food products (Knorr, Hellmann's, Mazola). He went on to help lead the turnaround of the Home & Office Papers division of International Paper. Vernon... View Details
    • 24 Jan 2017
    • First Look

    First Look at New Research: January 24, 2017

    https://www.hbs.edu/faculty/Pages/item.aspx?num=52104 forthcoming Strategic Management Journal Elevating Repositioning Costs: Strategy Dynamics and Competitive Interactions By: Menon, Anoop R., and Dennis Yao Abstract—This paper proposes... View Details
    Keywords: Sean Silverthorne
    • 19 Jun 2012
    • First Look

    First Look: June 19

    case:http://cb.hbsp.harvard.edu/cb/product/312002-PDF-ENG EILEEN FISHER: Repositioning the Brand Anat Keinan, Jill Avery, Fiona Wilson, and Michael I. NortonHarvard Business School Case 512-085... View Details
    Keywords: Sean Silverthorne
    • 29 Apr 2014
    • First Look

    First Look: April 29

    http://ssrn.com/abstract=1934217 Elevating Repositioning Costs: Strategy Dynamics and Competitive Interactions in Grand Strategy By: Menon, Anoop R., and Dennis A. Yao Abstract—This paper proposes an approach for modeling strategic... View Details
    Keywords: Sean Silverthorne
    • 07 Apr 2015
    • First Look

    First Look: April 7

    brand and introduce an entirely new pricing scheme. Early financial results from the strategic shift are not favorable. Based on the experience of U.S. retailer J.C. Penney, the piece raises fundamental questions about View Details
    Keywords: Sean Silverthorne
    • 01 Jun 2020
    • News

    Check In

    KHP’s investment strategy, if at all? MD: This downturn is terrible for the travel business, to be sure, but it does create significant investment opportunities. Our strategy has always been to find an existing hotel that we think would benefit from a capital... View Details
    Keywords: Julia Hanna; hotels; COVID-19; real estate; Accommodation; Hospitality
    • 19 Feb 2013
    • First Look

    First Look: Feb. 19

    Business School Case 513-036 As a he gets ready to release second quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of... View Details
    Keywords: Sean Silverthorne