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Show Results For
- All HBS Web
(2,687)
- People (3)
- News (333)
- Research (1,876)
- Events (2)
- Multimedia (9)
- Faculty Publications (1,248)
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- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
model is more local than expected and that it's working in small and medium markets. Getting to a strong brand awareness and consideration level will be cheaper and easier in these markets, which will be critical for local business. Since... View Details
- 29 Oct 2021
- News
Eight Companies That Changed Their Names to Signal a Strategy Shift
- 07 Aug 2023
- News
How To Start Using The Power Of Storytelling In Your Personal Brand
- 07 Nov 2013
- News
Taking the Helm
- 01 Mar 2023
- News
3-Minute Briefing: Qiao Ma (MBA 2010)
My dad was an engineering professor, but his true passion was the stock market. When I was six or seven years old, he brought me to a local brokerage office in Guangzhou. It was the early 1990s and the room was packed with men, all smoking. People cheered when the live... View Details
- 01 Jul 2014
- News
Supermarkets’ new motto: Be prepared
- 24 Aug 2017
- News
Does Le Pliage Help or Hurt the Longchamp Luxury Brand?
- 08 Nov 2021
- News
Drop Shipping, Explained
- 08 Nov 2011
- News
Flying into heavy Corporate Fog
- 28 Oct 2015
- News
A Dedication to Creation: India's Ad Man Ranjan Kapur
- 12 Jun 2014
- News
Sales Strategy: Stay Cool, Cute and Exclusive
- 06 Oct 2016
- News
The Munich Oktoberfest: From Local Tradition to Global Capitalism
- 22 Sep 2016
- News
Innovation Under Constraint: Constructing a Turnaround at Lego
- 01 Dec 2023
- News
Rounding the Bend
introduced in 2018. At that time, brands weren’t terribly interested, but attitudes have shifted, Homer says. “We believe that every brand and retailer will have a resale View Details