Filter Results:
(59)
Show Results For
- All HBS Web (59)
- Faculty Publications (6)
Show Results For
- All HBS Web (59)
- Faculty Publications (6)
- Web
HBS - The year in Review
Scholarships Press Release New Faculty Welcomed Thirteen faculty members, including new tenure-track professors, visitors, and practitioners, participated in START, a deep-dive orientation to the School, that took place in person on... View Details
- Web
Profiles - MBA
user-centered approach instead of a brand-centered one, and our sustainability oriented algorithms prioritize local brands and creators. My goal over the coming years is to develop and grow Gala to become a... View Details
- Web
Credential of Leadership, Impact, and Management in Business | HBS Online
digital tools and data-informed leadership to execute, innovate, and work smarter Identify what makes a successful personal brand to establish your own Gain frameworks and in-demand skills from a business curriculum with breadth and depth... View Details
- 12 Mar 2021
- News
My Favorite Case
four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into advertising. This case taught me that... View Details
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
consumer brands that rely on traditional retailing for the bulk of their sales—have already been demonstrably affected. So will industries that revolve around large gatherings, such as many forms of popular entertainment—sports, cinema,... View Details
Keywords: by Dina Gerdeman
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
as brand ambassadors, thought leaders, and storytellers. During a time of widespread unemployment and economic uncertainty, the people who have jobs are talking a lot about how their companies are handling the crisis and the transition to... View Details
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, and provided support to the sales force. In this simpler world, sales did the... View Details
Keywords: by Benson Shapiro
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
What's in a name? Plenty if you're a consumer marketer trying to build a brand. "They are road signs that help people find orientation in the jungle of supply", said Hans G. Gueldenberg, CEO of Nestlé Deutschland AG. According... View Details
Keywords: by James E. Aisner
- 27 Mar 2007
- First Look
First Look: March 27, 2007
imminent new product and pricing plans, as well as its existing brand power, could greatly hamper AMD's growth and thwart its new initiatives—which included opening up its architecture for end users to customize and recast its View Details
Keywords: Martha Lagace
- 26 Mar 2013
- First Look
First Look: March 26
Publications International Marketing Review Achievement Motivation, Strategic Orientations and Business Performance in Entrepreneurial Firms: How Different Are Japanese and American Founders? By: Deshpandé, Rohit, Amir Grinstein, Elie... View Details
Keywords: Sean Silverthorne
- 01 Dec 2006
- News
HBS Honors Four Alumni
graduate now devotes his time to socially oriented investment and entrepreneurship projects in England and the Middle East. William H. Donaldson (MBA ’58) The cofounder and former chairman and CEO of Donaldson, Lufkin & Jenrette, Bill... View Details
- 02 Sep 2014
- First Look
First Look: September 2
individual organisation's approach to its marketplace, brand resources, and strategy may to varying degrees be brand oriented. This study suggests that brand View Details
Keywords: Sean Silverthorne
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
or mission you have—and both creators found different answers to that. Acurio was maybe more pragmatic and found a way [that would] allow him through these separate brands to do his high-end restaurant but also appeal to different dining... View Details
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
are not entirely mysterious. In fact, marketers of successful brands regularly draw on a rich assortment of insights excavated from research into basic frames or orientations we have toward the world around... View Details
Keywords: by Staff
- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
science’s greatest race amidst the chaos of World War I, and a love story as epic as the railways crossing Russia. Kellogg on Branding in a Hyper-Connected World edited by Alice Tybout and Tim Calkins (MBA 1991) Wiley Kellogg on View Details
- Web
Departments | Employment
orientation Analytical thinking Comfort with ambiguity Applied expertise Measurement-focused What makes it challenging to work in Baker Library? Constant evolution in the information industry and scholarly publishing A shift to a more... View Details
- 19 Jul 2011
- First Look
First Look: July 19
resulting from the liberalization of the Turkish economy. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/811081-PDF-ENG Oriental Fortune Capital: Building a Better Stock Exchange Josh Lerner and Keith Chi-ho WongHarvard Business... View Details
Keywords: Sean Silverthorne
- 05 Apr 2011
- First Look
First Look: April 5
exploit Chinese offshore deposits. In 2010 he is trying to decide how to drive further growth in a company that has grown 556 times in less than 30 years, with profits grown 2,600 times. He believes that the way CNOOC has been managed, a blend of market View Details
Keywords: Sean Silverthorne
- 25 Feb 2014
- First Look
First Look: February 25
affect purchases by endogenizing viewing interest. We find that entertainment has an inverted U-shape relationship with purchase intent. Importantly, we separate entertainment into that which comes before the brand versus that which comes... View Details
Keywords: Sean Silverthorne
- 01 Oct 2001
- News
Q&A: Orin Smith
drinks that would win the brand international recognition. Smith liked the café concept and the enthusiastic workers behind the counter; he took a substantial cut in pay to sign on as EVP and CFO. Today, the company operates approximately... View Details