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  • All HBS Web  (4,724)
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  • All HBS Web  (4,724)
    • People  (23)
    • News  (1,070)
    • Research  (2,508)
    • Events  (5)
    • Multimedia  (9)
  • Faculty Publications  (1,179)
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  • 01 Dec 2014
  • News

Faculty Q&A: The New Brand Manager: You

Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that... View Details
Keywords: April White
  • 19 Mar 2014
  • News

A Brand Manager’s Guide to Losing Control

Keywords: Advertising, Public Relations, and Related Services; Professional Services
  • 07 Mar 2019
  • News

Smart Marketing Brings Rapid Growth to Latino Brands

“And today, we have 250 to 300 products and brands that are properly represented at a store level. We're also starting to develop our own set of products and brands to try to... View Details
  • 16 Dec 2010
  • News

How to Build a Brand Like Corona (VIDEO)

Keywords: Professor Rohit Deshpandé ; Colleges, Universities, and Professional Schools; Educational Services; Manufacturing; Retail Trade
  • 01 Jun 2005
  • News

Marked Managers

biotech industry. At HBS, Higgins currently teaches Self-Assessment and Career Development in the MBA curriculum and Strategic Human Resource Management in the Executive Education Program. What is a career imprint? Organizational career... View Details
Keywords: Deborah Blagg; Career Imprints; Management of Companies and Enterprises; Management of Companies and Enterprises
  • 01 Oct 1996
  • News

"Service-Profit Chain" Links Members of Service Management Unit

costs of employee turnover? What are the benefits of a loyal customer base? These are questions that intrigue members of the Service Management... View Details
Keywords: Susan Young
  • 05 Dec 2023
  • News

Coca-Cola Ranked as the Best Place to Work for Career Growth in a New Study of America’s Largest Companies

  • 02 Oct 2013
  • News

Comeback Kids: How the Boston Red Sox went from last place to World Series

  • 30 Nov 2023
  • News

Coca-Cola Is the Best Place to Work to Get Ahead in Your Career

  • 29 Aug 2023
  • News

American Opportunity Index: What Makes a Company a Good Place to Grow Your Career?

  • 03 Jul 2018
  • News

How a Passion for Travel Built a $43 Million Fashion Brand

Photo via Forbes Photo via Forbes Leigh Rawdon (MBA 2001) grew up outside Memphis, Tennessee, listening to stories an adventurous aunt told of travels abroad. At 16, she got her first passport, traveling to Paris with a high school French... View Details
  • 12 Feb 2021
  • News

How Dunkin’ Donuts Took Over the World

with the management team at the time, to scale back all of those businesses, focus on the diamond in the rough that we had within our midst, the Dunkin’ Donuts business, polish that up, standardize the... View Details
Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Retail Trade
  • 31 Aug 2016
  • News

Managing McDonald’s Makeover

that the iconic brand is “keeping pace with changing tastes and habits.” The move was reportedly unexpected, given McDonald’s history of promoting from internal ranks. (Kempczinski was brought on last year.)... View Details
Keywords: Food Services and Drinking Places; Food Services and Drinking Places
  • 01 Apr 1997
  • News

Management Update Launched

interview, Jean-Marie Dru, cofounder and chairman of the BDDP Group, a Paris-based global advertising agency, discussed the importance of brands in the new economy. A list... View Details
Keywords: Judith A. Ross
  • 05 May 2016
  • News

Fumigating the Criminal Bug: New Research on the Insulation of Volkswagen’s Middle Management

  • 01 Apr 1997
  • News

Managing a Master

manages a number of other jazz musicians, including Wynton's father, pianist Ellis Marsalis. Arrendell's company, The Management Ark, Inc., in Santa Fe, New Mexico, is his... View Details
Keywords: Jeff Lazar
  • 08 May 2015
  • News

Prestige brands can expand their reach—and make their core customers proud

Managing symbolic and exclusive brands involves an inherent tradeoff. Managers seek to generate growth by extending the customer base to new segments and markets. Yet increased... View Details
  • 27 Sep 2021
  • News

Managing Through Crunch time—Without Burning Out Your Team

  • 09 May 2017
  • News

If You Were Lorde’s Manager What Would You Do?

  • 01 Feb 1997
  • News

Merton Discusses Risk Management at Dean's Seminar

increasingly must make sophisticated financial decisions. Last November, Robert C. Merton, the George Fisher Baker Professor of Business Administration at HBS, discussed this problem and elaborated on the importance View Details
Keywords: Elizabeth McNair
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