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Show Results For
- All HBS Web
(4,724)
- People (23)
- News (1,070)
- Research (2,508)
- Events (5)
- Multimedia (9)
- Faculty Publications (1,179)
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- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that... View Details
Keywords: April White
- 19 Mar 2014
- News
A Brand Manager’s Guide to Losing Control
- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
“And today, we have 250 to 300 products and brands that are properly represented at a store level. We're also starting to develop our own set of products and brands to try to... View Details
- 01 Jun 2005
- News
Marked Managers
biotech industry. At HBS, Higgins currently teaches Self-Assessment and Career Development in the MBA curriculum and Strategic Human Resource Management in the Executive Education Program. What is a career imprint? Organizational career... View Details
- 01 Oct 1996
- News
"Service-Profit Chain" Links Members of Service Management Unit
costs of employee turnover? What are the benefits of a loyal customer base? These are questions that intrigue members of the Service Management... View Details
Keywords: Susan Young
- 30 Nov 2023
- News
Coca-Cola Is the Best Place to Work to Get Ahead in Your Career
- 03 Jul 2018
- News
How a Passion for Travel Built a $43 Million Fashion Brand
Photo via Forbes Photo via Forbes Leigh Rawdon (MBA 2001) grew up outside Memphis, Tennessee, listening to stories an adventurous aunt told of travels abroad. At 16, she got her first passport, traveling to Paris with a high school French... View Details
- 12 Feb 2021
- News
How Dunkin’ Donuts Took Over the World
with the management team at the time, to scale back all of those businesses, focus on the diamond in the rough that we had within our midst, the Dunkin’ Donuts business, polish that up, standardize the... View Details
Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Retail Trade
- 31 Aug 2016
- News
Managing McDonald’s Makeover
that the iconic brand is “keeping pace with changing tastes and habits.” The move was reportedly unexpected, given McDonald’s history of promoting from internal ranks. (Kempczinski was brought on last year.)... View Details
- 01 Apr 1997
- News
Management Update Launched
interview, Jean-Marie Dru, cofounder and chairman of the BDDP Group, a Paris-based global advertising agency, discussed the importance of brands in the new economy. A list... View Details
Keywords: Judith A. Ross
- 01 Apr 1997
- News
Managing a Master
manages a number of other jazz musicians, including Wynton's father, pianist Ellis Marsalis. Arrendell's company, The Management Ark, Inc., in Santa Fe, New Mexico, is his... View Details
Keywords: Jeff Lazar
- 08 May 2015
- News
Prestige brands can expand their reach—and make their core customers proud
Managing symbolic and exclusive brands involves an inherent tradeoff. Managers seek to generate growth by extending the customer base to new segments and markets. Yet increased... View Details
- 27 Sep 2021
- News
Managing Through Crunch time—Without Burning Out Your Team
- 09 May 2017
- News
If You Were Lorde’s Manager What Would You Do?
- 01 Feb 1997
- News
Merton Discusses Risk Management at Dean's Seminar
increasingly must make sophisticated financial decisions. Last November, Robert C. Merton, the George Fisher Baker Professor of Business Administration at HBS, discussed this problem and elaborated on the importance View Details
Keywords: Elizabeth McNair