Brand Evaluation - Publications - Faculty & Research

01 Dec 2012
News

From Where We Stand

goals is permissible—a lesson no one taught me early in my career. FLAVIA BUARQUE DE ALMEIDA Cathy Benko (MBA 1989), vice chairman and chief talent officer, Deloitte Consulting, Foster City, California First, someone who can help you think through what your personal... View Details

01 Sep 2008
News

Building a Better MBA

For the school that so boldly launched the MBA 100 years ago and went on to become the bluest of blue-chip brands in business education, it seemed only fitting that Harvard Business School should mark its centennial year by examining the... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

01 Sep 2003
News

Globalization Revisited

strategy sessions and throughout the halls of academe. They have always sounded with particular resonance at HBS, where, at a two-day colloquium last May, some sixty academics and practitioners gathered to assess the status of globalization and of global corporations,... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services

12 Dec 2018
News

Lesson Plan

Caravia—a store remodel that includes a new seating area, for example, or sales and marketing efforts such as branded merchandise and an increased social media presence. Caravia is a sanctuary of sorts, a space where Cognetti can recharge... View Details

Keywords: Julia Hanna; photographed by Chris Sorensen

01 Sep 2015
News

Alumni and Faculty Books for September 2015

fees, brand globalization, the rise of holding companies, client obsessions with shareholder value, the digital and Internet revolutions—and outlines the steps senior agency executives need to take to restore health to their organizations... View Details

01 Oct 2000
News

Faculty Retirements

He is a former visiting research associate and trustee of the Marketing Science Institute and was a Ford Foundation Visiting Professor at the European Institute for Advanced Studies in Management in Brussels. At HBS, Silk served as cochair of the Marketing unit and... View Details

26 May 2022
News

Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories

fantastic job raising sponsorship funds. All in all, we will pursue both paths in the future to engage our alumni in-person and virtually.” The club has established a fairly selective process for evaluating potential honorees, according... View Details

Keywords: Margie Kelley

01 Mar 2017
News

Alumni and Faculty Books for March 2017

not photoshopped to perfection but are flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics cannot match. He also discusses the people, products, and View Details

Publications