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- Faculty Publications (79)
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- All HBS Web (408)
- Faculty Publications (79)
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- 01 Sep 2008
- News
Negative Ad Power
nefariousness of individual politicians and political parties. It’s the structure and rules of the political game. Political marketing is “do or die.” Candidates typically represent one of only two viable choices for voters and face a... View Details
- 01 Sep 2009
- News
Read All About It!
The choices available to consumers in the postwar boom transformed societal norms and expectations. With the advent of fast food, for example, millions of men, women, and children began to break bread — or hamburgers, chicken wings, and... View Details
- 01 Jun 2004
- News
Books
century’s end, as mail-order companies such as Sears Roebuck and Montgomery Ward gained ground and manufacturers began to sell their own distinctive brands and develop their own distribution networks. Birth of a Salesman includes a look... View Details
- 01 Dec 2008
- News
Alumni Books
This consciousness-raising book asks business students, who are usually risk-averse, to look at risk in a new way. It argues that choices they think are “safe” (lucrative jobs taken only for financial gain, service to others deferred... View Details
- 01 Sep 2010
- News
You’ve Been YouTubed
of the old. One of the points we debate in class is whether social media are better at destroying value than creating it. In social media an entity’s size and brand recognition make it more vulnerable to parody and attack, not safer. As... View Details
- 13 Jun 2018
- News
The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)
and ranked. In February 2018, tronc, the company formerly known as Tribune Publishing, purchased a majority stake in BestReviews.com. What inspired you to launch BestReviews.com? Ben:“We both grew up reading Consumer Reports regularly and realized this View Details
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
(science, technology, engineering, arts, and mathematics). Whether used as an introductory aid or to underscore previous knowledge, the book prepares today’s visually savvy children to succeed in school and life by analyzing the world around them. All the World’s a... View Details
- 01 Apr 2001
- News
Beyond Accommodation
blind people through a network of associated agencies, NIB had once enjoyed a relative monopoly of the federal procurement market for its SKILCRAFT® brand of office supplies and some two thousand other products and services. But that... View Details
- 01 Dec 2020
- News
The Fine Print: Alumni Recommend Their Best Reads
him to build an iconic global brand and business. —Adrien Boyer (MBA 2005) Bitcoin Billionaires: A True Story of Genius, Betrayal and Redemption, by Ben Mezrich I highly recommend this for anyone interested in learning about the impact... View Details
- 01 Sep 2017
- News
Case Study: Confidence Builder
and insightful, it needs to be rolled out through student organizations (clubs, the Greek system, etc.) and funded by nonprofits or grants. Another choice would be a freemium model, but that will be difficult to do without alienating the... View Details
- 01 Jan 2005
- News
Judith R. Haberkorn, 111th AMP, 1992
next generation of leaders. "I try to help young women make deliberate choices and deliberate moves," she says. She is chair emerita of, and still an active participant in, The Committee of 200 (C200), an organization of women business... View Details
- 01 Mar 2005
- News
In the Blood
choice is horse racing, not baseball, and the heroes are mostly of the four-footed variety. Just across the road is Keeneland, a sprawling auction and racing complex where Robert Clay (OPM 4, 1980) recently sold a horse from his nearby... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
volumes and the customer experience and net promoter score (NPS) that’s most contingent on happy outcomes for well-handled, urgent calls. For me, this is choice three, going wider into financial services, travel, and health care. Episodic... View Details
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
site, but building a persistent brand is a difficult and expensive proposition. "Online customers clamor for attention to be paid to them," she said. "They expect a high degree of customization and politeness." The next panel moved from... View Details
- 01 Jun 2022
- News
June 2022 Alumni and Faculty Books
way—flexible work. But flexibility means a lot more than a day or two a week to “work from home”: 93 percent of your employees want more flexibility in when, not just where, they work. They want choice and they are leaving their roles to... View Details
- 01 Dec 2014
- News
Alumni and Faculty Books for December 2014
climate and energy that are highly relevant to the current public debate.” The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity by Nathalie Laidler-Kylander and Julia Shepard... View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
Chick-fil-A Foundation, lists some simple but powerful ways people can affect others and create a legacy of service. His stories aim to help people demonstrate life-changing compassion, understand courage, make brave choices every day,... View Details
- 01 Dec 1996
- News
An Entrepreneurial Journey
bar for which he became responsible accounted for $80,000 annually of the $500,000 business. With his personal style of leadership, that brand grew into the Neutrogena Corporation in 1961, went public in 1973, and by 1994 had achieved... View Details
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
Bedford, Massachusetts in the 1800s, where we saw the roots of the venture capital industry. Then, of course, we found ourselves in Silicon Valley, where so many of the brands that shape our daily life got their start in humble garages.... View Details
- 08 Sep 2016
- News
How We Make It Work
lateral career move. There are benefits to being a working parent, of course—not only for family income and personal fulfillment but also potentially for children’s choices as adults. Research by Kathleen McGinn, Cahners-Rabb Professor of... View Details