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- All HBS Web (410)
- Faculty Publications (80)
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- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
immigrant who shrewdly spotted an opportunity in the nascent steel industry and became one of the richest men in his adopted country. Carnegie's era also saw an unprecedented explosion of branded consumer goods, among them Ivory Soap,... View Details
- 28 Feb 2014
- News
The First Five Years: Omowale Casselle (MBA 2009)
the expectations of our consumers, retailers, and brand partners. "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart, Walgreens, Kroger, and Meijer)... View Details
- 01 Dec 1996
- News
An Entrepreneurial Journey
bar for which he became responsible accounted for $80,000 annually of the $500,000 business. With his personal style of leadership, that brand grew into the Neutrogena Corporation in 1961, went public in 1973, and by 1994 had achieved... View Details
- 01 Jun 2018
- News
Ink: Alumni Books and Recommendations
introduction in the early ’90s of low-fat cookies and other healthier snack foods under the SnackWell’s brand for Nabisco. In the first year, SnackWell’s grew to a $400 million business. Store managers had such a difficult time keeping... View Details
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
Bedford, Massachusetts in the 1800s, where we saw the roots of the venture capital industry. Then, of course, we found ourselves in Silicon Valley, where so many of the brands that shape our daily life got their start in humble garages.... View Details
- 01 Sep 2015
- News
The Business of Love
inspiration boards with images ranging from playful to sexy to Brooklyn, to get a better sense of the brand Jess Deckinger describes as “warm and fuzzy,” and “a cooler way to do dating.” As the meeting ends, one designer sums up the... View Details
Keywords: April White
- 01 Dec 2014
- News
Alumni and Faculty Books for December 2014
climate and energy that are highly relevant to the current public debate.” The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity by Nathalie Laidler-Kylander and Julia Shepard... View Details
- 01 Jun 2004
- News
Books
century’s end, as mail-order companies such as Sears Roebuck and Montgomery Ward gained ground and manufacturers began to sell their own distinctive brands and develop their own distribution networks. Birth of a Salesman includes a look... View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
Chick-fil-A Foundation, lists some simple but powerful ways people can affect others and create a legacy of service. His stories aim to help people demonstrate life-changing compassion, understand courage, make brave choices every day,... View Details
- 01 Jun 2009
- News
The New “In” Crowd
Davos and the Clinton Global Initiative Annual Meeting. Not bad company. Could it be that what was previously viewed as an idealistic (or downright unrealistic) MBA career choice had finally moved into the mainstream? Actually, HBS has... View Details
- 01 Jun 2016
- News
Case Study: On the Table
choices among payment vendors and difficulties finding employees with e-commerce experience, necessitating extensive training. The Question: Cahuzac and his cofounders had planned to run a furniture company, not a logistics one. How can... View Details
- 01 Sep 2013
- News
A Hollywood Backstory
What can I say—even at nine years old, it spoke to me about assuming control over one's life. Twenty-five years later, after HBS, strategy consulting, and brand management, I chucked it all and decided I was a writer. Thank you, Benjamin... View Details
- 01 Apr 2001
- News
Beyond Accommodation
blind people through a network of associated agencies, NIB had once enjoyed a relative monopoly of the federal procurement market for its SKILCRAFT® brand of office supplies and some two thousand other products and services. But that... View Details
- 08 Sep 2016
- News
How We Make It Work
lateral career move. There are benefits to being a working parent, of course—not only for family income and personal fulfillment but also potentially for children’s choices as adults. Research by Kathleen McGinn, Cahners-Rabb Professor of... View Details
- 01 Apr 2000
- News
Getting the Message
years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details
Keywords: Susan Young
- 01 Dec 2013
- News
14 for '14
author detailing his current four-year journey through all 54 African countries at Africa54.com "Consumers will acquire a greater appreciation of targeted, personal marketing. A growing number of advertisers will embrace online marketing technologies and deliver... View Details
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
several years later, there was only one logical choice for a new name: Edy’s, after cofounder Joseph Edy. By the early 1990s, the Edy’s brand was well established throughout the Midwest and East, and it has... View Details
- 01 Jun 2022
- News
June 2022 Alumni and Faculty Books
way—flexible work. But flexibility means a lot more than a day or two a week to “work from home”: 93 percent of your employees want more flexibility in when, not just where, they work. They want choice and they are leaving their roles to... View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
large food brands have earned accolades for recent decisions to eliminate GMOs from their supply chain. It was into this market that Haven Baker (MBA 2009), Simplot’s VP of plant sciences, launched the first direct-to-consumer produce... View Details
- 06 Dec 2018
- News
Cold Call Horror Stories
out and I’ve lost the plot on where we’re going in the case. I’ve got two choices now. I can either say, sorry I wasn’t listening, or I wasn’t paying attention. Or, I’ve got a 50-50 choice. I go for the 50-50 choice. I say, “Oh, I think... View Details