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Show Results For
- All HBS Web
(1,336)
- People (7)
- News (288)
- Research (607)
- Events (1)
- Multimedia (14)
- Faculty Publications (234)
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- 12 Feb 2021
- News
How Dunkin’ Donuts Took Over the World
with the management team at the time, to scale back all of those businesses, focus on the diamond in the rough that we had within our midst, the Dunkin’ Donuts business, polish that up, standardize the format, standardize the menu, the configuration, pricing, focus on... View Details
Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Retail Trade
- 25 Aug 2022
- News
Action Plan: Fired Up
friends and family in backyards all over the world. “We’re growing a global company, neighbor by neighbor,” says Andrus. How to: Build a big brand while staying close to your customers Look beyond the... View Details
- 28 Oct 2015
- News
A Dedication to Creation: India's Ad Man Ranjan Kapur
- 17 Jun 2015
- News
How Maria Sharapova Became the World’s Wealthiest Female Athlete
- 15 Nov 2012
- News
Vanguard Takes Aim at U.K. as Fees Replace Commissions
- 25 Jul 2011
- News
Under Armour's rookie strategy for endorsement deals
- 04 Jan 2016
- News
What Podcasts Do Professors Listen To?
- 22 Sep 2016
- News
Innovation Under Constraint: Constructing a Turnaround at Lego
- 29 Nov 2005
- News
It's the Purpose Brand, Stupid
- 18 Jul 2023
- News
The First Five Years: Brooke Biederman (MBA 2019)
between culture and commerce. I loved studying how other industries and art forms strive to address the needs of both “creatives” and “suits.” Brand Strategy was eye-opening, as I watched many of the same storytelling techniques the... View Details
Keywords: Robert Bochnak
- 01 Dec 1997
- News
Multimedia Martha: Sharon Patrick Cooks Up A Winner
partnerships with others, like Time Warner. Martha had lots of ideas and a great sense of the possibilities of the businesses and the potential for brand building, but what was missing was a real game plan for getting there. Conversely, I... View Details
- 12 May 2023
- News
Alabama's Yella Fella
transformed Great Southern Wood Preserving into a $2 billion company with a recognizable brand in one of the most commodified industries. The story is told in a recent Forbes article, "How a Crime Fighting Cowboy Became Alabama's Only... View Details
- 11 Oct 2023
- News
Soldier On
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes In November of 2022, 33-year-old Phillip Jones (MPA/MBA 2021) was elected mayor of Newport News, Virginia, where he had spent part of his childhood. The son of two Air Force veterans, he served six years in... View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
channels will carry the additional SKUs. Conversely, entering new drink categories seems premature and a true loss of focus. Brand building in the ready-to-drink category will be expensive and take time (a... View Details
- 01 Dec 2022
- News
Action Plan: To the Letter
the world that doesn’t want to be earning trust.” Don’t get stale. “Brands need to refresh themselves,” Chacko says. “My sense is that the timeframe is about every five years or when a company is thinking about entering a new market.” The key to View Details
- 01 Mar 2024
- News
Unlocking the Power of Community
When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does this with a new, gamified approach... View Details
Keywords: April White
- 01 Sep 2023
- News
Case Study: The Home Team
Illustration by Jon Krause Illustration by Jon Krause Brendan Kennealey (MBA 2006) wasn’t even searching for a business idea. A couple of years ago, the Wilmington, Delaware, native met up with an old friend who’d bought a new house. Over dinner this friend enumerated... View Details
- 01 Dec 2023
- News
Case Study: Staking a Claim
Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
- 01 Sep 2023
- News
Global Outposts Expand HBS’s Intellectual Footprint
Pacific Last fall, the center and the HBS Club of Shanghai hosted the 15th Annual HBS Entrepreneurship Forum. Titled “Convergency in New Dynamics,” it included both an online webinar and an in-person fireside chat that explored branding... View Details
Keywords: Jennifer Gillespie