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  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

human capital are also important for the effect of FDI on economic growth. Download working paper: http://www.hbs.edu/research/pdf/07-013.pdf Architectural Innovation and Dynamic Competition: The Smaller "Footprint" Strategy... View Details
Keywords: Sean Silverthorne
  • April 2023 (Revised February 2024)
  • Case

AI Wars

By: Andy Wu, Matt Higgins, Miaomiao Zhang and Hang Jiang
In February 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI. Over a year ago, OpenAI released ChatGPT, a... View Details
Keywords: AI; Artificial Intelligence; AI and Machine Learning; Technology Adoption; Competitive Strategy; Technological Innovation
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  • 15 Nov 2016
  • First Look

November 15, 2016

Case 517-021 Brand Portfolio Strategy and Brand Architecture While companies choose to brand their products and services in many different ways,... View Details
Keywords: Sean Silverthorne
  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

benefits associated with IFRS adoption. Download the paper: http://www.hbs.edu/research/pdf/09-032.pdf The Architecture of Platforms: A Unified View Authors:Carliss Y. Baldwin and C. Jason Woodard Abstract The central role of... View Details
  • 02 Feb 2010
  • First Look

First Look: Feb. 2

manage an online community for the sole purpose of fostering word-of-mouth for a new brand it was launching. Should Communispace take on this assignment? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510018-PDF-ENG Hulu: An... View Details
Keywords: Martha Lagace
  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for animals and humans. Although numerous View Details
Keywords: Martha Lagace
  • 13 Jan 2003
  • Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

customers themselves are not aware? Zaltman: There are several helpful approaches. One is to double check stated beliefs with actual behavior. For example, many consumers report handling competing brands and comparing prices at the point... View Details
Keywords: by Manda Mahoney
  • Web

Marketing Curriculum - Faculty & Research

pricing—to satisfy customer needs profitably. Use this knowledge in a brand management simulation. The course culminates in an examination of the evolution of marketing, particularly focusing on opportunities presented by the Internet.... View Details
  • January 2009 (Revised June 2010)
  • Case

Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture

By: Ranjay Gulati
Customer centricity has been an important part of the culture at Cisco Systems since its inception. While part of this is attributable to values put in place by the founders and retained by subsequent management, it is also closely interwoven with its organizational... View Details
Keywords: Customer Satisfaction; Organizational Design; Organizational Structure; Organizational Change and Adaptation; Change Management; Organizational Culture; Research and Development; Job Cuts and Outsourcing; Employees; Brands and Branding; Customer Relationship Management; Business Units
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  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

architectural firm dedicated to being both client-oriented and environmentally responsible. The case uses a difficult design decision in a tsunami rehabilitation project to illustrate the challenges faced by professional services firms... View Details
Keywords: Martha Lagace
  • Web

Tata Hall | About

great-grandson of Tata Group founder Jamsetji Tata, began working at the century-old company in 1962, after graduating from Cornell University with a degree in architecture and structural engineering. Starting his career as a laborer on... View Details
  • 22 May 2017
  • Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

singers Björk, Taylor Swift and Lady Gaga; and Gulla Jónsdóttir, principal of Gulla Jónsdóttir Architecture & Design, a Los Angeles-based design studio, whose projects have included Sushi Roku, the Getty Center, and Euro Disney. Ten... View Details
Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism
  • 28 Nov 2018
  • HBS Case

On Target: Rethinking the Retail Website

and continue to build on your learning.” Just as important, the response had to be relevant to that customer. If a consumer searched for “sneakers,” the site should not only provide a list of sneaker-like shoes, but at the top of the list should be the particular View Details
Keywords: by Dina Gerdeman; Retail
  • Web

Advisory Board - Entrepreneurship

opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty retailer and cosmetics View Details
  • 01 Sep 2023
  • News

Made in Italy

focused on the past, present, and future of capitalism and the iconic brands that have established the “Made in Italy” label as an international symbol of quality and luxury. The School’s elective IFCs bring second-year students... View Details
Keywords: April White
  • Web

Winners & Runners-Up | New Venture Competition

Health helps doctors select the healthiest embryo(s) for assisted reproductive therapy. Darza Yazan Halwani, MBA 2020 Business Track Runner-Up DARZA is a new e-commerce fashion brand that provides the best online shopping fashion... View Details
  • 09 Oct 2001
  • Research & Ideas

Driven: How Human Nature Shapes Organizations

challenges as needed. Part of the challenge of organization design is to lay out the architecture of the organization so that barriers between groups—physical distance, organizational lines, and skill differences—do not pile up at any... View Details
Keywords: by Paul Lawrence & Nitin Nohria
  • Web

Credential of Leadership, Impact, and Management in Business | HBS Online

digital tools and data-informed leadership to execute, innovate, and work smarter Identify what makes a successful personal brand to establish your own Gain frameworks and in-demand skills from a business curriculum with breadth and depth... View Details
  • 25 Jun 2013
  • First Look

First Look: June 25

Network Methods to Map Product Architecture By: Baldwin, Carliss Y., Alan MacCormack, and John Rusnak Abstract—In this paper, we describe an operational methodology for characterising the architecture of... View Details
Keywords: Anna Secino
  • Web

Courses by Faculty Unit - Course Catalog

(Global and Local) (also listed under General Management) Kash Rangan Benjamin N. Roth Natalia Rigol Fall 2025 Q1Q2 3.0 Creating Brand Value Julian de Freitas Spring 2026 Q3 1.5 Digital Marketing & AI Workshop Jacob Cook Fall 2025 Q1 1.5... View Details