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10 Sep 2012
News

Rebuilding the Girl Scouts Brand

Mishka Pitter-Armand (MBA 2003) was never a Girl Scout; but she is a go-getter, an innovator, a risk taker, and a leader. “When you bring those four words together,” Pitter-Armand says, “they form the acronym G.I.R.L.” In late 2016, Pitter-Armand, head of View Details

01 Feb 2017
News

The Hot New Brand of Higher Education

09 Jul 2010
News

The World Cup Brand Winner: Adidas or Nike?

30 Jun 2017
News

Rebuilding the Girl Scouts Brand

Photos by Chris Taggart Mishka Pitter-Armand (MBA 2003) was never a Girl Scout; but she is a go-getter, an innovator, a risk taker, and a leader. “When you bring those four words together,” Pitter-Armand says, “they form the acronym G.I.R.L.” In late 2016,... View Details

Keywords: April White

19 Mar 2014
News

A Brand Manager's Guide to Losing Control

29 Oct 2020
News

How to Build a Digital Brand That Lasts

26 Sep 2014
News

How to market brand Beyoncé

27 Apr 2020
News

How Brands Unwittingly Fund Disinformation

Keywords: Advertising, Public Relations, and Related Services; Professional Services

22 Dec 2020
News

Dove: Maintaining a Brand with Purpose

24 Mar 2011
News

Brands matter - but so do ads-Chrystia Freeland

01 Feb 1999
News

Newman's Own Brand of Charity

With the understated charm that has won him legions of fans on the big screen, Hollywood legend Paul Newman came to HBS in mid-October to talk about his successful second career as a social entrepreneur. During his daylong visit, Newman attended the debut of a new case... View Details