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    • All HBS Web  (161)
      • Faculty Publications  (45)

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      • August 2017 (Revised September 2018)
      • Case

      Accounting Turbulence at Boeing

      By: Jonas Heese, Suraj Srinivasan, David Lane and James Barnett
      Unlike its rival Airbus, Boeing had used a practice called program accounting to record its commercial aircraft expenses since the 1980s. Program accounting allowed Boeing to expense estimated average costs instead of the actual production costs of an aircraft. This... View Details
      Keywords: Asset Recognition; Program Accounting; Airline Industry; Accounting; Production; Cost; Air Transportation Industry
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      Heese, Jonas, Suraj Srinivasan, David Lane, and James Barnett. "Accounting Turbulence at Boeing." Harvard Business School Case 118-020, August 2017. (Revised September 2018.)
      • July 2017 (Revised January 2020)
      • Background Note

      Primer on Multiples Valuation and Its Use in the Private Equity Industry

      By: Victoria Ivashina and Henrik Boe
      This note explores the mechanics of multiples, different types of multiples, when and how to use them, and common pitfalls associated with multiples valuation. While a multiples approach is a very convenient valuation method, breaking down the underlying assumptions... View Details
      Keywords: Valuation Methods; Multiples; Private Equity; Valuation; Measurement and Metrics
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      Ivashina, Victoria, and Henrik Boe. "Primer on Multiples Valuation and Its Use in the Private Equity Industry." Harvard Business School Background Note 218-017, July 2017. (Revised January 2020.)
      • January 2016 (Revised December 2024)
      • Case

      Airbus Versus Boeing (A)

      By: Ramon Casadesus-Masanell
      Looks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should collaborate on the development of a VLCT (Very Large Commercial Transport) or whether Airbus should develop... View Details
      Keywords: Business Model; Decision Choices and Conditions; Competition; Cooperation; Strategy; Air Transportation Industry
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      Casadesus-Masanell, Ramon. "Airbus Versus Boeing (A)." Harvard Business School Case 716-436, January 2016. (Revised December 2024.)
      • January 2014
      • Case

      Boeing 787 Manufacturing Footprint

      By: Willy Shih
      This case looks at the outsourcing strategy for major subsystems of Boeing's 787 Dreamliner, and the risks and production consequences of letting go of core technology. It is intended to be used as a (B) case for 612-036 Boeing 737 Manufacturing Footprint: The Wichita... View Details
      Keywords: Outsourcing; Outsourced Production; Boeing 787; Manufacturing Footprint; Systems Integration; Production; Supply Chain Management; Aerospace Industry; United States
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      Shih, Willy. "Boeing 787 Manufacturing Footprint." Harvard Business School Case 614-049, January 2014.
      • September 2013
      • Case

      Boeing 787: More Electric Architecture

      By: Willy Shih
      The "more electric architecture" of the Boeing 787 Dreamliner represented a significant shift in the design of secondary power systems for commercial aircraft, compared to traditional designs that employed a mix of hydraulic, pneumatic, and electrical power. While the... View Details
      Keywords: Boeing; 787; Airbus; A350XWB; Architectural Innovation; Technological Substitution; Technological Innovation; Vertical Integration; Air Transportation; Aerospace Industry; United States
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      Shih, Willy. "Boeing 787: More Electric Architecture." Harvard Business School Case 614-015, September 2013.
      • June 2012
      • Teaching Note

      Boeing 737 Manufacturing Footprint: The Wichita Decision (TN)

      By: Willy Shih and Margaret Pierson
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      Shih, Willy, and Margaret Pierson. "Boeing 737 Manufacturing Footprint: The Wichita Decision (TN)." Harvard Business School Teaching Note 612-037, June 2012.
      • October 2011 (Revised July 2012)
      • Case

      Boeing 737 Industrial Footprint: The Wichita Decision

      By: Willy Shih and Margaret Pierson
      The case examines the circumstances leading up to the Boeing Company's decision to spin-off its Wichita Division. This case is intended to be taught with two other notes: "On the Use of Capital Efficiency Metrics," HBS No. 612-034, "Modularity in Design and... View Details
      Keywords: Teaching; Capital; Standards; Design; Production; Air Transportation Industry
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      Shih, Willy, and Margaret Pierson. "Boeing 737 Industrial Footprint: The Wichita Decision." Harvard Business School Case 612-036, October 2011. (Revised July 2012.)
      • October 2010 (Revised November 2010)
      • Case

      The Export-Import Bank of the United States

      By: C. Fritz Foley and Matthew Johnson
      In the fall of 2009, Fred Hochberg, chairman of the Export-Import Bank of the United States (Ex-Im), and his team struggled to find a way to help finance the sale of Boeing aircraft to Emirates. Ex-Im responds to the challenges in the credit market with an innovative... View Details
      Keywords: Trade; Credit; Financing and Loans; International Finance; Banking Industry; United States
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      Foley, C. Fritz, and Matthew Johnson. "The Export-Import Bank of the United States." Harvard Business School Case 211-032, October 2010. (Revised November 2010.)
      • October 2010
      • Supplement

      The Export-Import Bank of the United States (CW)

      By: C. Fritz Foley and Matthew Johnson
      In the fall of 2009, Fred Hochberg, Chairman of The Export-Import Bank of the United States (Ex-Im), and his team struggled to find a way to help finance the sale of Boeing aircraft to Emirates. Ex-Im responds to the challenges in credit market with an innovative... View Details
      Keywords: Trade; Cost Management; Credit; Financing and Loans; Innovation and Invention; Markets; Problems and Challenges; Sales; Banking Industry; United Arab Emirates; United States
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      Foley, C. Fritz, and Matthew Johnson. "The Export-Import Bank of the United States (CW)." Harvard Business School Spreadsheet Supplement 211-705, October 2010.
      • 2007
      • Blog

      Harvard Business Online—Marketing Know:How: How Marketing Hype Hurt Boeing and Apple

      By: John A. Quelch
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      Quelch, John A. "How Marketing Hype Hurt Boeing and Apple." Harvard Business Online—Marketing Know:How (blog). November 2, 2007. https://hbr.org/2007/11/how-marketing-hype-hurt-boeing.
      • April 2007
      • Case

      The Boeing Company: Moonshine Shop

      By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
      Describes how the "Moonshine Shop," a group of plant-savvy creative generalists, is helping a great industrial company become more innovative. Chronicles the history of the Moonshine Shop, its successes and failures, and describes innovations they've helped put in... View Details
      Keywords: History; Business Model; Saving; Programs; Creativity; Corporate Entrepreneurship; Research and Development; Collaborative Innovation and Invention; Business Processes; Aerospace Industry
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      Austin, Robert D., Richard L. Nolan, and Shannon O'Donnell. "The Boeing Company: Moonshine Shop." Harvard Business School Case 607-130, April 2007.
      • September 2006 (Revised November 2013)
      • Case

      Airbus vs. Boeing (A)

      By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
      Looks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should collaborate on the development of a VLCT (Very Large Commercial Transport) or whether Airbus should develop... View Details
      Keywords: Business Model; Decision Choices and Conditions; Competition; Cooperation; Air Transportation Industry
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      Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (A)." Harvard Business School Case 707-447, September 2006. (Revised November 2013.)
      • September 2006 (Revised September 2007)
      • Supplement

      Airbus vs. Boeing (B): Should Airbus Build the VLCT Alone?

      By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
      Keywords: Competition; Cooperation; Decisions; Air Transportation Industry
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      Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (B): Should Airbus Build the VLCT Alone?" Harvard Business School Supplement 707-448, September 2006. (Revised September 2007.)
      • September 2006 (Revised February 2010)
      • Supplement

      Airbus vs. Boeing (C): Developments from 1996 to 1999

      By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
      Keywords: Business Model; Air Transportation Industry
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      Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (C): Developments from 1996 to 1999." Harvard Business School Supplement 707-449, September 2006. (Revised February 2010.)
      • September 2006 (Revised February 2010)
      • Supplement

      Airbus vs. Boeing (D): 2000

      By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
      Keywords: Business Model; Air Transportation Industry
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      Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (D): 2000." Harvard Business School Supplement 707-450, September 2006. (Revised February 2010.)
      • September 2006 (Revised February 2010)
      • Supplement

      Airbus vs. Boeing (E): 2001

      By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
      Keywords: Business Model; Air Transportation Industry
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      Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (E): 2001." Harvard Business School Supplement 707-451, September 2006. (Revised February 2010.)
      • September 2006 (Revised February 2010)
      • Supplement

      Airbus vs. Boeing (F): 2002-2006

      By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
      Keywords: Business Model; Air Transportation Industry
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      Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (F): 2002-2006." Harvard Business School Supplement 707-452, September 2006. (Revised February 2010.)
      • April 2005 (Revised June 2005)
      • Compilation

      Boeing 787: The Dreamliner

      By: Richard L. Nolan and Suresh Kotha
      Boeing dominated the commercial airline manufacturing business since bringing out the first commercial airline jet airliner. But in 2005, it delivered fewer new planes than its fast-moving competitor, Airbus. Boeing responded by transforming its manufacturing business... View Details
      Keywords: Competitive Strategy; Risk Management; Organizational Change and Adaptation; Air Transportation Industry; Manufacturing Industry; United States
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      Nolan, Richard L., and Suresh Kotha. "Boeing 787: The Dreamliner." Harvard Business School Compilation 305-101, April 2005. (Revised June 2005.)
      • April 2005
      • Teaching Note

      Boeing 787: The Dreamliner (TN)

      By: Richard L. Nolan and Suresh Kotha
      Teaching Note to (9-305-101). View Details
      Keywords: Commercialization; Competition; Production; Transformation; Service Operations; Air Transportation Industry
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      Nolan, Richard L., and Suresh Kotha. "Boeing 787: The Dreamliner (TN)." Harvard Business School Teaching Note 305-104, April 2005.
      • 2001
      • Working Paper

      Airbus vs. Boeing in Superjumbos: Credibility and Preemption

      By: Benjamin C. Esty and Pankaj Ghemawat
      In December 2000, Airbus formally committed to spend $12 billion to develop and launch a 555-seat superjumbo plane known as the A380. Prior to and after Airbus’ commitment, Boeing started and canceled several initiatives aimed at developing a “stretch jumbo” with... View Details
      Keywords: Air Transportation; Product Development; Market Entry and Exit; Valuation; Game Theory
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      Esty, Benjamin C., and Pankaj Ghemawat. "Airbus vs. Boeing in Superjumbos: Credibility and Preemption." Harvard Business School Working Paper, No. 02-061, February 2002.
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