Blockbusters - Publications - Faculty & Research

Researching the entertainment industry, Anita Elberse, the Lincoln Filene Professor of Business Administration, has found that blockbuster strategies work. Content producers who pursue these strategies make huge investments in a small... View Details

01 Dec 2013
News

Faculty Q&A: Playing the Hits

blockbuster projects we just can't seem to get enough of. Your book's thesis suggests that, in the business of entertainment, big moves are the best moves. That's right. Many people think that making many small bets is playing it safe.... View Details

Keywords: Patrick Kirchner; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2005
News

Sports in the Classroom

Football (both kinds) is a learning tool in HBS classrooms. Professor John Quelch has produced a paper case and video series on soccer powerhouse and blockbuster brand Real Madrid that features interviews with players and management as... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Publications

Publications

Show Results For

Show Results For

Are you looking for?

A Harvard Professor Knows Why the Bloated Blockbuster Will Never Die

The Capabilities Your Organization Needs to Sustain Innovation

Under Armour's rookie strategy for endorsement deals

Anita Elberse, Harvard Business School

SpongeBob Muscles Up

Lessons from corporate America

Studios Unfazed by Colossal Wrecks

Collective Genius

Drive Innovation with Better Decision-Making

Progressing toward a better inner work life

Author Anita Elberse On Music 'Blockbusters,' Bundling Lady Gaga's 'Artpop' With Her Book (Q&A)

Book Excerpt: Harvard Business School Professor Reveals the Hidden Truth About Hits

Case Study: The Nuts and Bolts of Nightlife

The Super Bowl according to Business of Sports Expert Stephen Greyser

SoulCycle: You Say ‘Cult.’ I Say ‘Loyal Customer Base.’

Gutenberg’s Revenge

Mass entertainment in the digital age is still about blockbusters, not endless choice

Betting big on star power can be a winning strategy in business—not just show business

Faculty Q&A: Playing the Hits

Sports in the Classroom

Are you looking for?