Blockbuster - Publications - Faculty & Research

Researching the entertainment industry, Anita Elberse, the Lincoln Filene Professor of Business Administration, has found that blockbuster strategies work. Content producers who pursue these strategies make huge investments in a small... View Details

01 Dec 2013
News

Faculty Q&A: Playing the Hits

blockbuster projects we just can't seem to get enough of. Your book's thesis suggests that, in the business of entertainment, big moves are the best moves. That's right. Many people think that making many small bets is playing it safe.... View Details

Keywords: Patrick Kirchner; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services

01 Jun 1997
News

Entertainment Moguls Ponder the Future at HBS Conference

blockbuster cost $40 million. At the time, many industry leaders considered that an outrageous sum but today, the average megapicture requires about $100 million. How are Hollywood studios coping with these rising costs? They are... View Details

Keywords: Paula Maute

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Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

The Capabilities Your Organization Needs to Sustain Innovation

Anita Elberse, Harvard Business School

Under Armour's rookie strategy for endorsement deals

SpongeBob Muscles Up

Lessons from corporate America

Studios Unfazed by Colossal Wrecks

Collective Genius

Drive Innovation with Better Decision-Making

Author Anita Elberse On Music 'Blockbusters,' Bundling Lady Gaga's 'Artpop' With Her Book (Q&A)

Book Excerpt: Harvard Business School Professor Reveals the Hidden Truth About Hits

Progressing toward a better inner work life

Case Study: The Nuts and Bolts of Nightlife

The Super Bowl according to Business of Sports Expert Stephen Greyser

Gutenberg’s Revenge

SoulCycle: You Say ‘Cult.’ I Say ‘Loyal Customer Base.’

Mass entertainment in the digital age is still about blockbusters, not endless choice

Betting big on star power can be a winning strategy in business—not just show business

Faculty Q&A: Playing the Hits

Entertainment Moguls Ponder the Future at HBS Conference

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