Blockbuster - Publications - Faculty & Research

Researching the entertainment industry, Anita Elberse, the Lincoln Filene Professor of Business Administration, has found that blockbuster strategies work. Content producers who pursue these strategies make huge investments in a small... View Details

01 Jun 2005
News

Cultural Revolution at GE

bottom-line results to one fixated on risk taking and creativity. Immelt is convinced that the company’s future lies in creating a culture that fosters blockbuster ideas and world-class marketing. “It’s a different era,” he explained to... View Details

Keywords: GE; General Electric; Jack Welch; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Fabricated Metal Product Manufacturing; Manufacturing; Transportation Equipment Manufacturing; Manufacturing

01 Jun 1997
News

Entertainment Moguls Ponder the Future at HBS Conference

blockbuster cost $40 million. At the time, many industry leaders considered that an outrageous sum but today, the average megapicture requires about $100 million. How are Hollywood studios coping with these rising costs? They are... View Details

Keywords: Paula Maute

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Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

The Capabilities Your Organization Needs to Sustain Innovation

Under Armour's rookie strategy for endorsement deals

Anita Elberse, Harvard Business School

SpongeBob Muscles Up

Lessons from corporate America

Collective Genius

Studios Unfazed by Colossal Wrecks

Drive Innovation with Better Decision-Making

Author Anita Elberse On Music 'Blockbusters,' Bundling Lady Gaga's 'Artpop' With Her Book (Q&A)

Book Excerpt: Harvard Business School Professor Reveals the Hidden Truth About Hits

Progressing toward a better inner work life

Case Study: The Nuts and Bolts of Nightlife

The Super Bowl according to Business of Sports Expert Stephen Greyser

Gutenberg’s Revenge

SoulCycle: You Say ‘Cult.’ I Say ‘Loyal Customer Base.’

Mass entertainment in the digital age is still about blockbusters, not endless choice

Betting big on star power can be a winning strategy in business—not just show business

Cultural Revolution at GE

Entertainment Moguls Ponder the Future at HBS Conference

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