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    • News  (163)
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  • 12 Dec 2022
  • Research & Ideas

Buy-In from Black Patients Suffers When Drug Trials Don’t Include Them

Black patients and their doctors may be more open to new medications if drug trials included more Black people, new research shows. Currently, Black Americans represent just 5... View Details
Keywords: by Scott Van Voorhis; Pharmaceutical; Health
  • June 2023 (Revised September 2023)
  • Simulation

Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)

By: Sunil Gupta, Rajiv Lal and Celine Chammas
Adobe started monitoring Annual Recurring Revenue (ARR), one of its primary metrics, when it shifted from selling its software in a box to selling the software as a subscription-based cloud service. They wanted to know when, where, and how much to invest in marketing.... View Details
Keywords: Customer Acquisition; Customer Journey; Marketing Strategy; Marketing; Customer Focus and Relationships; Budgets and Budgeting
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Gupta, Sunil, Rajiv Lal, and Celine Chammas. "Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)." Harvard Business School Simulation 523-714, June 2023. (Revised September 2023.) (Click here to purchase the Simulation.)
  • Article

Beyond Individualized Recourse: Interpretable and Interactive Summaries of Actionable Recourses

By: Kaivalya Rawal and Himabindu Lakkaraju
As predictive models are increasingly being deployed in high-stakes decision-making, there has been a lot of interest in developing algorithms which can provide recourses to affected individuals. While developing such tools is important, it is even more critical to... View Details
Keywords: Predictive Models; Decision Making; Framework; Mathematical Methods
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Rawal, Kaivalya, and Himabindu Lakkaraju. "Beyond Individualized Recourse: Interpretable and Interactive Summaries of Actionable Recourses." Advances in Neural Information Processing Systems (NeurIPS) 33 (2020).
  • 15 Aug 2016
  • Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

years, curious to see if its ideas had stood the test of time. I was surprised by the book’s sober tone. It has a morning-after hangover vibe: “I guess last night was amazing, but I can’t remember it all; I must have blacked out. Now it... View Details
Keywords: by Thomas R. Eisenmann; Technology
  • 25 Jul 2023
  • Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

reasonable profits and reduced Hepatitis C, and rates of which are expected to fall by 86 percent between 2020 and 2030, according to Egypt’s Ministry of Health. This real-world example demonstrates how a business model can help Big... View Details
Keywords: by Esther Schrader; Pharmaceutical; Health
  • 27 Jul 2019
  • Op-Ed

Does Facebook's Business Model Threaten Our Elections?

business strategy, part of Facebook’s business model since at least 2010. That’s when Facebook opened up its Graph application programming interface (API) to advertisers, giving them access to user data including their social network... View Details
Keywords: by George Riedel
  • 2015
  • Chapter

Optimal Process Control of Symbolic Transfer Functions

By: Christopher Griffin and Elisabeth Paulson
Transfer function modeling is a standard technique in classical Linear Time Invariant and Statistical Process Control. The work of Box and Jenkins was seminal in developing methods for identifying parameters associated with classical (r, s, k) transfer functions.... View Details
Keywords: Transfer Functions; Markov Processes; Stochastic Models; Process Control; Research; Information Technology
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Griffin, Christopher, and Elisabeth Paulson. "Optimal Process Control of Symbolic Transfer Functions." In Proceedings of the 10th International Workshop on Feedback Computing. IEEE, 2015.
  • 16 Sep 2019
  • Research & Ideas

Crowdsourcing Is Helping Hollywood Reduce the Risk of Movie-Making

barriers, even if there are limits to how helpful it can be.” The success of films on the Black List shows that even with all of its flaws, a list crowdsourced by experts can be an incredibly strong predictive tool, helping to pick... View Details
Keywords: by Michael Blanding; Motion Pictures & Video
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

factors that influence consumer behavior are so varied and complex, and the data that companies collect is so rich, just modeling how consumers search a single retail website is a monumental task. Each company’s data are so firm and... View Details
Keywords: by Kristen Senz
  • 2022
  • Conference Presentation

Towards the Unification and Robustness of Post hoc Explanation Methods

By: Sushant Agarwal, Shahin Jabbari, Chirag Agarwal, Sohini Upadhyay, Steven Wu and Himabindu Lakkaraju
As machine learning black boxes are increasingly being deployed in critical domains such as healthcare and criminal justice, there has been a growing emphasis on developing techniques for explaining these black boxes in a post hoc manner. In this work, we analyze two... View Details
Keywords: AI and Machine Learning
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Agarwal, Sushant, Shahin Jabbari, Chirag Agarwal, Sohini Upadhyay, Steven Wu, and Himabindu Lakkaraju. "Towards the Unification and Robustness of Post hoc Explanation Methods." Paper presented at the 3rd Symposium on Foundations of Responsible Computing (FORC), 2022.
  • April 1986 (Revised May 1996)
  • Background Note

Note on Option Pricing

Develops a simple option pricing model which provides an insight into the foundations of the Black and Scholes model. The Black and Scholes model is next introduced and its relationship to the simple option pricing model discussed. Last, the problem of pricing debt... View Details
Keywords: Price; Capital Markets
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Mason, Scott P. "Note on Option Pricing." Harvard Business School Background Note 286-112, April 1986. (Revised May 1996.)
  • 25 Feb 2020
  • Working Paper Summaries

Reinventing Retail: The Novel Resurgence of Independent Bookstores

Keywords: by Ryan Raffaelli; Publishing
  • 10 Jan 2012
  • First Look

First Look: January 10

be reinforced in the labor market but do not result in weaker political preferences for redistribution. Download the paper: http://www.hbs.edu/research/pdf/12-048.pdf Inside the Black Box of the Corporate... View Details
Keywords: Sean Silverthorne
  • February 2021 (Revised October 2024)
  • Case

Muhammad Ali: Changing The World

By: Robert Simons and Max Saffer
This case describes the rise of Cassius Clay, who later called himself Muhammad Ali, from the poor streets of Louisville, Kentucky to international fame. The case describes how Ali won a gold medal in the Olympics, three heavyweight boxing titles, and became a role... View Details
Keywords: Sports; Mission and Purpose; Personal Characteristics; Religion; Work-Life Balance; Family and Family Relationships; Success; Power and Influence; Personal Development and Career; Sports Industry
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Simons, Robert, and Max Saffer. "Muhammad Ali: Changing The World." Harvard Business School Case 121-053, February 2021. (Revised October 2024.)
  • February 2024
  • Article

Representation and Extrapolation: Evidence from Clinical Trials

By: Marcella Alsan, Maya Durvasula, Harsh Gupta, Joshua Schwartzstein and Heidi L. Williams
This article examines the consequences and causes of low enrollment of Black patients in clinical trials. We develop a simple model of similarity-based extrapolation that predicts that evidence is more relevant for decision-making by physicians and patients when it... View Details
Keywords: Representation; Racial Disparity; Health Testing and Trials; Race; Equality and Inequality; Innovation and Invention; Pharmaceutical Industry
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Alsan, Marcella, Maya Durvasula, Harsh Gupta, Joshua Schwartzstein, and Heidi L. Williams. "Representation and Extrapolation: Evidence from Clinical Trials." Quarterly Journal of Economics 139, no. 1 (February 2024): 575–635.
  • September 17, 2021
  • Article

AI Can Help Address Inequity—If Companies Earn Users' Trust

By: Shunyuan Zhang, Kannan Srinivasan, Param Singh and Nitin Mehta
While companies may spend a lot of time testing models before launch, many spend too little time considering how they will work in the wild. In particular, they fail to fully consider how rates of adoption can warp developers’ intent. For instance, Airbnb launched a... View Details
Keywords: Artificial Intelligence; Algorithmic Bias; Technological Innovation; Perception; Diversity; Equality and Inequality; Trust; AI and Machine Learning
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Zhang, Shunyuan, Kannan Srinivasan, Param Singh, and Nitin Mehta. "AI Can Help Address Inequity—If Companies Earn Users' Trust." Harvard Business Review Digital Articles (September 17, 2021).
  • January 2018
  • Case

John Rogers, Jr.—Ariel Investments Co.

By: Steven Rogers and Greg White
John Rogers Jr., the founder and CEO of Ariel Investments, an enormously successful finance firm with $12 billion of invested capital, is one of the few African Americans in the asset management industry. As one of the high profile leaders in the black business... View Details
Keywords: Advocacy; Diversity; Investment Management; Affirmative Action; Disruption; Cost vs Benefits; Corporate Entrepreneurship; Fairness; Moral Sensibility; Values and Beliefs; Corporate Accountability; Leading Change; Corporate Social Responsibility and Impact; Problems and Challenges; Financial Services Industry; Chicago
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Rogers, Steven, and Greg White. "John Rogers, Jr.—Ariel Investments Co." Harvard Business School Case 318-099, January 2018.
  • 28 Feb 2023
  • Cold Call Podcast

Muhammad Ali: A Case Study in Purpose-Driven Decision Making

Keywords: Re: Robert Simons; Sports
  • October 2010 (Revised November 2010)
  • Background Note

Plavix: Drugs in the Age of Personalized Medicine

By: Richard G. Hamermesh, Mara G. Aspinall and Rachel Gordon
PIavix, one of the world's best selling drugs in 2010, appears to have a limited future. Its patent was due to expire soon, and recently new data had been discovered that indicated that a small subset of the population would be at risk for stroke, heart attack, or even... View Details
Keywords: Health Care and Treatment; Product Positioning; Business and Government Relations; Genetics; Competitive Strategy; Pharmaceutical Industry
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Hamermesh, Richard G., Mara G. Aspinall, and Rachel Gordon. "Plavix: Drugs in the Age of Personalized Medicine." Harvard Business School Background Note 811-001, October 2010. (Revised November 2010.)
  • January 2022 (Revised August 2022)
  • Case

Jackie Robinson: Changing the World

By: Robert Simons and Max Saffer
This case traces the rise of Jackie Robinson from the poor streets of Pasadena, California to one of the most famous people in America after he overturned the color barrier in baseball. The case describes how as a youth he excelled at basketball, football, baseball,... View Details
Keywords: Diversity; Power And Influence; Personal Characteristics; Values And Beliefs; Mission And Purpose; Sports; Entrepreneurship; Leadership; Leading Change; Personal Development and Career; United States
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Simons, Robert, and Max Saffer. "Jackie Robinson: Changing the World." Harvard Business School Case 122-042, January 2022. (Revised August 2022.)
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