Publications

10 Feb 2003
Research & Ideas

Commodity Busters: Be a Price Maker, Not a Price Taker

with beating Microsoft. His battle was futile. He left the company as Novell began a long downward slide. The fighter pilot mentality of several U.S. airlines led to a price war in which billions of dollars... View Details

Keywords: by Benson P. Shapiro

March 1982 (Revised April 1982)
Case

Hertz Corp.: Guaranteed Pricing

The Hertz Corp., a $1.3 billion subsidiary of RCA, has instituted a "no mileage charge, ever" price program in response to competitive pressures. Pro forma revenue and profit projections, however, show the firm to be even further away from its corporate plan than... View Details

Keywords: Competition; Corporate Strategy; Product Marketing; Transportation Industry; Service Industry

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1998
Article

Alternative Models of Uncertain Commodity Prices for Use with Modern Asset Pricing Methods

By: Malcolm Baker, E. S. Mayfield and John Parsons

This paper provides an introduction to alternative models of uncertain commodity prices. A model of commodity price movements is the engine around which any valuation methodology for commodity production projects is built, whether discounted cash flow (DCF) models or... View Details

Keywords: Asset Pricing; Goods and Commodities; Price; Risk and Uncertainty; Valuation; Production; Projects; Cash Flow

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22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

Because pricing is such a difficult and complex arena, it has confounded sales and marketing executives and scholars for centuries. In no other marketing element is the two-sided conflict and cooperation nature of the buyer-seller... View Details

Keywords: by Benson Shapiro; Manufacturing

November 1994 (Revised March 1995)
Background Note

Capital Projects as Real Options: An Introduction

By: Timothy A. Luehrman

Introduces a framework for evaluating corporate investment projects as call options. Presumes readers are familiar with basic option pricing and basic capital budgeting rules. Explains the motivation for viewing projects as options; presents a mapping between a capital... View Details

Keywords: Financial Instruments; Capital Budgeting; Corporate Finance

08 Feb 2023
News

Alumni-Cofounded Company Sells to CVS for $10.6 Billion

Photo via LinkedIn Photo via LinkedIn The Wall Street Journal reported this week that health care giant CVS has agreed to purchase Oak Street Health, a “network of value-based primary care centers for adults on Medicare” that was cofounded by Geoffrey View Details

June 2014 (Revised July 2014)
Background Note

An Overview of Project Finance and Infrastructure Finance—2014 Update

By: Benjamin C. Esty, Carla Chavich and Aldo Sesia

Provides an introduction to the fields of project finance and infrastructure finance, and gives a statistical overview of project-financed investments over the years from 2009 to 2013. Examples of project-financed investments include the Kashagan oil field development... View Details

Keywords: Globalization; Capital Expenditures; International Finance; Data; Financial History; Economic Development; Corporate Governance; Contracts; Industry Analysis; Banking; Capital Investments; Municipal Finance; Project Finance; Infrastructure; Investment; Projects; Trends

June 2010 (Revised September 2011)
Background Note

An Overview of Project Finance and Infrastructure Finance--2009 Update

By: Benjamin C. Esty and Aldo Sesia

Provides an introduction to the fields of project finance and infrastructure finance and gives a statistical overview of project-financed investments over the years from 2005 to 2009. Examples of project-financed investments include the $1.4 billion Mozal aluminum... View Details

Keywords: Project Finance; Infrastructure; Investment; Projects; Trends

August 2012 (Revised November 2014)
Case

Intuit Inc.: Project AgriNova

By: Thomas Eisenmann and Tanya Bijlani

In late 2008, a team from Intuit's office in Bangalore, India, is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India. The case describes the structure of Indian agriculture and the problems... View Details

Keywords: Corporate Venturing; Entrepreneurship; Research; Business Ventures; Agriculture and Agribusiness Industry; Information Technology Industry; Bangalore

June 2014
Teaching Note

Intuit Inc.: Project AgriNova

By: Thomas Eisenmann

In late 2008, a team from Intuit's office in Bangalore, India, is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India. The case describes the structure of Indian agriculture and the problems... View Details

Keywords: Corporate Venturing; Entrepreneurship; Research; Business Ventures; Agriculture and Agribusiness Industry; Information Technology Industry; Bangalore

01 Sep 2016
News

Pricing Paradise

The Daniel Patrick Moynihan Senior Lecturer at the Harvard Kennedy School, Bilmes began her career at the Boston Consulting Group, focusing on cost structures in large-scale industries where fractional commodity fluctuations result in global View Details

Keywords: Julia Hanna

01 Sep 2005
News

Perfection’s Price

for the first year are projected to top $1 million. Kaplan is already planning to open two more stores in the New York, New Jersey, and Connecticut area, and he is optimistic about the prospect of Fashion To Figure becoming a national... View Details

Keywords: Margie Kelley; Clothing and Clothing Accessories Stores; Retail Trade

15 Apr 2015
News

Biogen, Danish company in patent spat worth billions

June 1992
Case

Arundel Partners: The Sequel Project

By: Timothy A. Luehrman and William A. Teichner

A group of investors is considering buying the sequel rights for a portfolio of feature films. They need to determine how much to offer to pay and how to structure a contract with one or more major U.S. film studios. The case contains cash flow estimates for all major... View Details

Keywords: Rights; Debt Securities; Contracts; Cash Flow; Valuation; Capital Budgeting; Entertainment and Recreation Industry; Motion Pictures and Video Industry; United States

28 Sep 2017
News

Alumni-Founded Aerospace Pioneer Orbital Acquired for $7.8 Billion

attract young engineers to work on exciting projects like designing rockets for satellite delivery. Besides, he held the “naive view that starting a space company might be fun and profitable.” Founded with two HBS classmates, Bruce... View Details

May 2022 (Revised June 2024)
Case

LOOP: Driving Change in Auto Insurance Pricing

By: Elie Ofek and Alicia Dadlani

John Henry and Carey Anne Nadeau, co-founders and co-CEOs of LOOP, an insurtech startup based in Austin, Texas, were on a mission to modernize the archaic $250 billion automobile insurance market. They sought to create equitably priced insurance by eliminating pricing... View Details

Keywords: AI and Machine Learning; Technological Innovation; Equality and Inequality; Prejudice and Bias; Growth and Development Strategy; Customer Relationship Management; Price; Insurance Industry; Financial Services Industry