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- 15 Mar 2021
- Office Hours
Readers Ask: What's the Next 'Big Thing' in Finance?
strongly lean toward those. Question: How important is advertising for big companies? Cohen: Advertising is a lifeblood for corporations, even though how they’re doing it changes over time. They used to use billboards and newspapers; now,... View Details
- Web
A Marketing Revolution - The Art of American Advertising
Advertising media in antebellum America paved the way for all that followed—from magazine ads and giant billboards to television campaigns and internet marketing—and forever changed the nation’s consumer consciousness as the United States... View Details
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
rivals — including radio and television stations, magazine and newspaper publishers, billboard and direct marketing firms — that compete for bigger pieces of the advertising pie. That pie, however, which represents national advertisers'... View Details
- 02 Jul 2024
- Blog Post
Climate Story #19: Nicole Neeman Brady (MBA 2008): The Critical Role of Business in Tackling Water Challenges
she said that she had proposed “that we set up billboards in Los Angeles with the message, ‘LA Dept. of Water and Power - Serving Plastics-free Drinking Water for 100 Years.’” With limited governmental progress, Nicole emphasized that our... View Details
- 01 Apr 2000
- News
Getting the Message
attractive outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. HBS professor emeritus Alvin J. Silk... View Details
Keywords: Susan Young
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
with their predicament. They consult their friends and neighbors more than ever. Advertising that captures these mood shifts is more effective. Thus, in Kansas, billboards use the first person to proclaim "I trust Intrust."... View Details
- 03 Mar 2014
- News
A Life Transformed
a boy," he recounts. "At home, we ate rice and could only afford roti, a type of bread, on holidays. I thought my uncle must be rich, because his family ate roti every night. "I saw billboards for the first time and bragged to my friends... View Details
- 01 Sep 2004
- News
American Dream
brainstorm: Why not post a few signs on the highway promising free ice water to parched travelers on their way to the Black Hills? Maybe they’d buy something at the same time. Today, old-fashioned billboards and bumper stickers continue... View Details
- 01 Dec 2015
- Research & Ideas
What to Do When Your Organization Has Dueling Missions
A couple of years ago, hip-hop artist Macklemore topped the Billboard 100 chart with Thrift Shop, a paean to buying inexpensive used clothing from Goodwill Industries. Indeed, like the rapper, millions of people know Goodwill primarily as... View Details
Keywords: by Carmen Nobel
- 01 Sep 2014
- News
Afghanistan’s Hope and Light
country riven by tribal factions and lacking roads, electricity, and a well-functioning government—required the mindset of a manager who half-jokingly refers to himself as a “lovable dictator.” Khoja below a billboard on Bibi Mahru Hill,... View Details
Keywords: Julia Hanna
- 20 Oct 2016
- News
Smart Moves
INRIX analytics offer similar benefits to corporate customers, Mistele adds, providing greater efficiencies to company fleet operations, commuting time estimates to realtors and home buyers, hourly traffic patterns to retailers and restaurants, true traffic-volume... View Details
- 01 Dec 2006
- News
MBA vs. MBA
thing in common: Harvard MBAs. Visitors to Crawford, Texas, get presidential treatment. A billboard with the town’s most famous part-time resident, President George W. Bush (MBA ’75), gives the “thumbs-up” while First Lady Laura Bush... View Details
- 12 Dec 2018
- News
Lesson Plan
billboards on district properties. (Both pass.) Motion by motion, the wheels of government turn as the clock ticks later and later into the evening. A motion for a local swim team to rent the high school pool. A motion itemizing salaries... View Details
- 31 Jan 2017
- Research & Ideas
Why These Business School Professors Oppose Trump's Executive Order on Immigration
obtain permanent entry for their work. Countries such as Canada and Chile actively courted those with U.S. visa troubles, including taking out billboard advertisements along highways in the Bay Area. But the troubles with the US... View Details
Keywords: by Staff