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March 2025
Case

YouTube: Bidding for NFL Sunday Ticket

By: Anita Elberse and Crystal Yao

In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.’s video- sharing platform, received the news that Sundar Pichai, the chief executive officer of Alphabet and its subsidiary... View Details

Keywords: General Management; Entertainment; Media; Sports; Marketing; Management; Business Strategy; Bids and Bidding; Sports Industry; Entertainment and Recreation Industry

November 1957
Case

Competitive Bid (B)

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April 1995 (Revised May 1995)
Teaching Note

Bidding Exercise (TN)

By: David E. Bell

May 2016 (Revised September 2017)
Case

Canadian Pacific's Bid for Norfolk Southern

By: Benjamin C. Esty and E. Scott Mayfield

In December 2015, Canadian Pacific Railroad (CPR) has just made its third bid to acquire Norfolk Southern Corporation (NSC), one of the largest railroads in the United States. Having rejected the prior offers, NSC’s CEO James Squires and the NSC board must now value... View Details

Keywords: Capital Structure; Cash Flow; Cost of Capital; Financial Strategy; Investment Activism; Bids and Bidding; Negotiation Offer; Corporate Strategy; Rail Transportation; Mergers and Acquisitions; Transformation; United States; Canada

December 2003
Case

Fox Bids for the NFL-1993

By: Bharat N. Anand and Catherine M. Conneely

The Fox television network, launched in 1987 by Rupert Murdoch's News Corp. was in a precarious position in 1993. Although it had met its business plan targets, its ratings in the recently concluded November "sweeps" were indifferent, several of its newly launched... View Details

Keywords: Valuation; Competitive Strategy; Financial Reporting; Bids and Bidding; Revenue; Television Entertainment; Media and Broadcasting Industry

October 2011 (Revised August 2012)
Case

INNOVA-MEX's Bid for ENKONTROL

By: Ramana Nanda, William R. Kerr and Carin-Isabel Knoop

In their second year, two Mexican HBS MBAs joined forces to start a search fund based in Mexico City. They had raised money to acquire an existing private company in Mexico with an initial enterprise value between $5 million and $15 million. Just seven months after... View Details

Keywords: Business Exit or Shutdown; Corporate Entrepreneurship; Investment Funds; Corporate Finance; Mexico City

February 2011 (Revised September 2016)
Case

Investcorp and the Moneybookers Bid

By: Matthew Rhodes-Kropf, Carin-Isabel Knoop and Nori Gerardo Lietz

In January 2007, Hazem Ben-Gacem, managing director and co-head of Investcorp Technology Partners (ITP), needs to decide what to bid at an auction for Moneybookers Limited, one of the top three e-payment solution providers in Europe. However, approximately 70% of... View Details

Keywords: Business Startups; Games, Gaming, and Gambling; Private Equity; Investment; Auctions; Bids and Bidding; Valuation; Europe; United States

2007
Article

Greedy Bidding Strategies for Keyword Auctions

By: Matthew Cary, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Claire Mathieu and Michael Schwarz

How should players bid in keyword auctions such as those used by Google, Yahoo! and MSN? We consider greedy bidding strategies for a repeated auction on a single keyword, where in each round, each player chooses some optimal bid for the next round, assuming that the... View Details

Keywords: Auctions; Bids and Bidding; Strategy; Revenue; Search Technology

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06 Feb 2008
Working Paper Summaries

On Best-Response Bidding in GSP Auctions

Keywords: by Matthew Cary, Aparna Das, Benjamin G. Edelman, Ioannis Giotis, Kurtis Heimerl, Anna R. Karlin, Claire Mathieu & Michael Schwarz; Technology

January 2004
Article

Precautionary Bidding in Auctions

By: Péter Esö and Lucy White

Keywords: Bids and Bidding; Auctions

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November 1957 (Revised November 1984)
Case

Competitive Bid (A)

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October 2008 (Revised September 2011)
Supplement

PepsiCo's Bid for Quaker Oats (B)

By: Carliss Y. Baldwin and Leonid Soudakov

Second in a series on PepsiCo's bid for Quaker Oats. Describes the negotiations between PepsiCo and Quaker including due-diligence process, first bid, and counteroffer. Quaker's counteroffer included a collar on equity consideration, and thus the case offers an... View Details

Keywords: Mergers and Acquisitions; Equity; Bids and Bidding; Negotiation Offer; Negotiation Preparation; Valuation; Food and Beverage Industry

July 2007 (Revised February 2010)
Case

Saffronart.com: Bidding for Success

By: Mukti Khaire and R. Daniel Wadhwani

Saffronart, a five-year-old online art auction company, leads the market for modern Indian art and now faces competitors in the market it created. Established in 2000 by the wife-and-husband team of Minal and Dinesh Vazirani, Saffronart.com is an innovative online... View Details

Keywords: Arts; Business Startups; Entrepreneurship; Auctions; Industry Growth; Competition; Online Technology; Fine Arts Industry; India

April 2016 (Revised June 2017)
Teaching Note

Dollar General Bids for Family Dollar

By: Jonas Heese, Paula A. Price and Suraj Srinivasan

In spring 2015, Dollar General CEO Rick Dreiling was looking ahead to retiring at year's end but worried about ensuring continued growth for the company he had built since 2008 into a market leader in the U.S. discount retail world. Dollar General operated over 11,500... View Details

Keywords: Dollar General; Family Dollar; Dollar Tree; Antitrust; Board Of Directors; Activist Investors; Federal Trade Commission; Acquisition; Valuation; Corporate Strategy; Retail Industry

25 Jan 2016
Research & Ideas

When Negotiating a Price, Never Bid with a Round Number

Here’s an easy tip for anyone negotiating to buy a car, a house, or even a company. When you make an initial offer, don’t bid with a round number like $10,000 or $1 million or $15 per share. Rather, bid with... View Details

Keywords: by Carmen Nobel

October 2008 (Revised September 2011)
Supplement

PepsiCo's Bid for Quaker Oats (C)

By: Carliss Y. Baldwin

Third in a series of PepsiCo's bid for Quaker Oats. Describes the auction for Quaker Oats including terms of the bids. After winning the auction, Coke's stock price fell dramatically. Coke's Board then refused to approve the deal and withdrew. Quaker then approached... View Details

Keywords: Mergers and Acquisitions; Stocks; Governing and Advisory Boards; Auctions; Bids and Bidding; Negotiation Tactics; Valuation; Food and Beverage Industry

October 1957
Supplement

Competitive Bid (B), Supplement

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June 2021
Teaching Note

Tesla's Bid for SolarCity (A)

By: Charles C.Y. Wang

Teaching Note for HBS Case No. 118-044. View Details

Article

Tactics of Cash Takeover Bids

By: Samuel Hayes and Russell Taussig

April 2016
Supplement

Preparing a Concession Bid at TAV Airports Holding

By: C. Fritz Foley and Çiğdem Çelik

In 2013, TAV Airports Holding prepared a bid for the concession to build and operate the third Istanbul airport. This process involved input from various parts of the firm with operating and financial expertise. Burcu Geriş, the CFO of TAV Airports Holding, and her... View Details

Keywords: Project Finance; Infrastructure Development; Equity Cash Flows; Capital Budgeting; Valuation; Financial Management; Financing and Loans; Air Transportation Industry; Transportation Industry; Turkey

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