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- All HBS Web (1,376)
- Faculty Publications (1,263)
- February 2024
- Teaching Note
AB InBev: Brewing Up Forecasts during COVID-19
By: Mark Egan and C. Fritz Foley
Teaching Note for HBS Case No. 224-020. In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a... View Details
- February 2021 (Revised July 2024)
- Case
White Claw: Defending Market Share as Competition Encroaches
By: Jill Avery
By the end of 2019, two brands accounted for 84% of hard seltzer sales, a segment that had recently taken the U.S. beer market by storm, growing from $3 million in 2015 to over $2.7 billion by the start of the summer of 2020. White Claw was the dominant market leader... View Details
Keywords: Brand Management; Alcoholic Beverages; Beer/brewing Industry; Brand Positioning; Growth; Competitive Positioning; Consumer Products; Beverage Industry; Value Proposition; Marketing; Brands and Branding; Competition; Product Positioning; Competitive Strategy; Consumer Behavior; Consumer Products Industry; Consumer Products Industry; United States
Avery, Jill. "White Claw: Defending Market Share as Competition Encroaches." Harvard Business School Case 521-073, February 2021. (Revised July 2024.)
- September 1998
- Case
Anheuser-Busch and the U.S. Brewing Industry
Presents an analytical report on the company's competitive position and on the industry structure in 1991. Used to show how a company can generate value through steady, incremental investment over a long period in a business model tailored to the industry context. Also... View Details
Keywords: Competition; Industry Structures; Growth and Development Strategy; Food and Beverage Industry; United States
McGahan, Anita M. "Anheuser-Busch and the U.S. Brewing Industry." Harvard Business School Case 799-026, September 1998.
- February 2014
- Case
Diageo: Innovating for Africa
By: David E. Bell, Damien P. McLoughlin and Mary L. Shelman
Diageo, the world's leading premium drinks business, had a long history in Africa starting from its beer brand, Guinness, first exported to Sierra Leone in 1827. By 2013, 13% of Diageo's global revenues were from Africa, up from 9% in 2007. Diageo Africa President Nick... View Details
Keywords: Africa; Emerging Market; Innovation; Agribusiness; Beverage Industry; Emerging Markets; Innovation Strategy; Marketing; Food and Beverage Industry; Africa
Bell, David E., Damien P. McLoughlin, and Mary L. Shelman. "Diageo: Innovating for Africa." Harvard Business School Case 514-054, February 2014.
- June 2011 (Revised August 2012)
- Case
Coca-Cola in 2011: In Search of a New Model
By: David B. Yoffie and Renee Kim
Muhtar Kent, CEO of the Coca-Cola Company, faced a critical decision in 2011 after closing a $12 billion deal to buy its troubled North America bottling operations from its biggest bottler, Coca-Cola Enterprises. The decision was prompted by several changes in the U.S.... View Details
Keywords: Beverage Industry; Strategic Positioning; Mergers And Acquisitions; Competition; Business Model; Vertical Integration; Competitive Strategy; Corporate Strategy; Franchise Ownership; Investment; Food and Beverage Industry; United States
Yoffie, David B., and Renee Kim. "Coca-Cola in 2011: In Search of a New Model." Harvard Business School Case 711-504, June 2011. (Revised August 2012.)
- September 2019 (Revised May 2020)
- Supplement
Keroche (C): The Excise Tax Increase
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the Kenyan government’s decision to increase excise taxes on wines in 2007. The tax increase would cause an average increase in price of 367% on Keroche’s fortified wines. Meanwhile, Keroche’s competitor EABL had effectively lobbied the government... View Details
Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Manufacturing Industry; Kenya; Nairobi; Africa
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (C): The Excise Tax Increase." Harvard Business School Supplement 720-392, September 2019. (Revised May 2020.)
- Web
Industry Information - Alumni
available for free in the areas of food & beverage and travel & hospitality. Hospitality - Hotels/Lodging Hotel Management Publication focusing on news, trends and analysis across the hospitality industry... View Details
- 2009
- Foreword
American Soft Drink Industry
By: Shon R. Hiatt
Hiatt, Shon R. "American Soft Drink Industry." Foreword to Soft Drink Bottlers of the United States, by Dennis Fewless and Christopher Weide. Jacksonville, FL: Platform 3 Research, 2009.
- March 1991 (Revised October 1994)
- Case
Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry
Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period 1950-1990 in greater detail. Major strategic competitive moves and countermoves are described. Also... View Details
Porter, Michael E. "Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry." Harvard Business School Case 391-179, March 1991. (Revised October 1994.)
- June 1995 (Revised February 1997)
- Case
Ready-to-Eat Breakfast Cereal Industry in 1994 (A), The
Ready-to-eat breakfast cereal has historically been a stable and highly profitable industry, dominated by the Big Three of Kellogg, General Mills, and Kraft General Foods (Post). In 1994, private label cereals are making significant market share gains, and promotional... View Details
Corts, Kenneth S. "Ready-to-Eat Breakfast Cereal Industry in 1994 (A), The." Harvard Business School Case 795-191, June 1995. (Revised February 1997.)
- Article
National Image as a Competitive Disadvantage: The Case of the New Zealand Organic Food Industry
By: Geoffrey Jones and Simon Mowatt
This article examines why organic agriculture and food consumption developed more strongly in some countries than others between the 1970s and the 2000s. The focus is the limited growth of the New Zealand organic sector, which contrasts with countries such as Denmark,... View Details
Keywords: Industrial Organization; Chinitz; Agglomeration; Clusters; Cities; Mines; Political Economy; FDI; Agribusiness Industry; Agriculture; Agribusiness; Entrepreneurship; Business History; Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; New Zealand; Denmark
Jones, Geoffrey, and Simon Mowatt. "National Image as a Competitive Disadvantage: The Case of the New Zealand Organic Food Industry." Business History 58, no. 8 (2016): 1262–1288.
- December 2017 (Revised April 2018)
- Technical Note
A Note on the Snack Food Industry
By: David Bell, Kerry Herman and Amram Migdal
This note provides an overview of the snacking industry in 2017. View Details
Keywords: Agribusiness; Food; Food and Beverage Industry; United States; Europe; Asia; China; Latin America; Middle East
Bell, David, Kerry Herman, and Amram Migdal. "A Note on the Snack Food Industry." Harvard Business School Technical Note 518-064, December 2017. (Revised April 2018.)
- April 1991 (Revised August 1995)
- Supplement
Cat Fight in the Pet Food Industry (B)
By: David J. Collis
Describes the contest for the takeover of Anderson Clayton as industry players compete for one of the seven major dog food makers. View Details
Keywords: Business or Company Management; Bids and Bidding; Competition; Corporate Strategy; Food and Beverage Industry
Collis, David J. "Cat Fight in the Pet Food Industry (B)." Harvard Business School Supplement 391-195, April 1991. (Revised August 1995.)
- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
Source: Cecilie_Arcurs George Serafeim has a startling suggestion to fix the world’s biggest environmental, social, and governance (ESG) problems such as water pollution, deforestation, and wealth inequality: encourage companies within industries to do less competing... View Details
- April 1991 (Revised October 1993)
- Supplement
Cat Fight in the Pet Food Industry (C)
By: David J. Collis
Describes significant developments in the pet food industry in 1987 and 1988, focusing on the competitive interactions among the industry's major players. View Details
Collis, David J. "Cat Fight in the Pet Food Industry (C)." Harvard Business School Supplement 391-196, April 1991. (Revised October 1993.)
- August 1991
- Article
Sources of Superior Performance: Market Share versus Industry Effects in the U.S. Brewing Industry
By: C. A. Montgomery and B. Wernerfelt
Montgomery, C. A., and B. Wernerfelt. "Sources of Superior Performance: Market Share versus Industry Effects in the U.S. Brewing Industry." Management Science 37, no. 8 (August 1991): 954–959.
- 17 Sep 2024
- Cold Call Podcast
Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry
- April 1991 (Revised November 1993)
- Supplement
Cat Fight in the Pet Food Industry (D)
By: David J. Collis
Describes important developments in the pet food industry in 1989, 1990, and 1991, focusing on competitive dynamics among the industry's major players. View Details
Collis, David J. "Cat Fight in the Pet Food Industry (D)." Harvard Business School Supplement 391-197, April 1991. (Revised November 1993.)
- January 1987 (Revised March 1989)
- Background Note
Note on the U.S. Soft Drink Industry in 1986
Demonstrates how knowing the "money mechanics" of the business is essential in developing a successful strategy among industry participants. Deals with the structural attractiveness of the industry from the concentrate producer and bottler perspectives and examines the... View Details
Keywords: Competitive Strategy; Consumer Products Industry; Consumer Products Industry; United States
Pearson, Andrall E. "Note on the U.S. Soft Drink Industry in 1986." Harvard Business School Background Note 387-107, January 1987. (Revised March 1989.)